The Marketing Playbook with Mark Friedman Mark Friedman
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- Business
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Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
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Doug Weich and Shirley Gao - Retail AI Council
Doug Weich, the Founder and CEO of Sophelle and Connecter for the Retail AI Council, and Shirley Gao, the Chief Digital and Information Officer of PacSun and member of the Executive Leadership Committee of the Retail AI Council, add their page to the Marketing Playbook. Hear how to embrace AI (Artificial Intelligence), follow your passions, watch out for shiny object syndrome, Doug’s family ties to BJ’s Wholesale Club, and Shirley’s favorite use cases for AI. Connect with Doug and Shirley on LinkedIn and at RetailAiCouncil.com
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Nadina Guglielmetti - Chief Customer Officer of The Vitamin Shoppe
Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through the clutter in an election year, how Nadina’s international background has helped throughout her career, and what she learned from creating a relationship advice app. Connect with Nadina on LinkedIn
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Kristi Daraban - AVP, Social Media at Nationwide
Kristi Daraban, the Associate Vice President, Social Media at Nationwide, adds her page to the Marketing Playbook. Hear why you should spend more time on recruiting, how to be a trailblazer, how to be smart about social media marketing, Kristi's approach to being helpful to job-seekers, and her social media stories and lessons that range from ice cream to Disney. Connect with Kristi on LinkedIn
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Andy Ostroy - Serial Entrepreneur, Filmmaker, and Podcast Host
Andy Ostroy, the Founder of The Adrienne Shelly Foundation, Director and Producer of "Adrienne", and Host of "The Back Room with Andy Ostroy", adds his page to the Marketing Playbook. Hear how to do your due diligence on potential partners, be resilient, find your calling, the top lessons from Andy’s wide-ranging career, and how he ended up co-owning Samuel’s Sweet Shop. Connect with Andy on LinkedIn and X @AndyOstroy
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Ali Wing - CEO of Oobli
Ali Wing, the Chief Executive Officer of Oobli, adds her page to the Marketing Playbook. Hear how to go back to school, think brand first, how to re-enter the corporate world, what Ali learned working at Nike, and her stories from growing up as 1 of 10 kids. Connect with Ali on LinkedIn and X @AliWing and try Oobli at Oobli.com
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Margaret Moraskie - CEO of Levenger
Margaret Moraskie, the Chief Executive Officer of Levenger, adds her page to the Marketing Playbook. Hear how to embrace change, seek the unknown, focus on great product and great customer service, what Margaret learned growing up in London, and the newspaper ad that changed her career. Connect with Margaret on LinkedIn, Instagram @MMActually, and Instagram @Levenger
Customer Reviews
Great Listen! Insightful and Real for any Industry and Professional
Mark’s expertise and engaging interview style bring practical advice to life, with actionable tips to drive success in varying industries and walks of life, making it applicable to any situation, strategy, and challenge a business or person may be facing. As a marketing and ecommerce leader this podcast stands out for its insightful exploration of effective marketing strategies and real-world applications, making it a valuable resource and a great listen!
Ken Pilot
Always enjoyable and great content!
Great interview!
The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me because of Gary’s connections to New Jersey and baseball cards! Way to go Mark!