20 episodes

Join Scott and AMI (Advanced Marketing Intelligence) for a fun and insightful show featuring conversations, ideas and takeaways focused on the powers of humanized communication in modern content marketing. Learn the different ways audience-focused content strategy and messaging help businesses create contrast, curiosity and connection in an increasingly crowded and competitive world.

The Marketing Superpower Hour Scott Murray

    • Business

Join Scott and AMI (Advanced Marketing Intelligence) for a fun and insightful show featuring conversations, ideas and takeaways focused on the powers of humanized communication in modern content marketing. Learn the different ways audience-focused content strategy and messaging help businesses create contrast, curiosity and connection in an increasingly crowded and competitive world.

    The End is the Beginning

    The End is the Beginning

    The Marketing Superpower Hour is coming to an end, but a new show is starting tomorrow - The Content Brief.

    • 6 min
    How Empathy Fits Into Your Marketing Strategy

    How Empathy Fits Into Your Marketing Strategy

    Is empathy a buzzword, trait or skill in marketing? Or is it all of the above?
    Well, it’s one of Carmen Collins’s superpowers. She is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling.
    She’ll explain how marketers get empathy wrong and how they can get empathetic marketing right. Her insights include why being empathetic and authentic are different, what an empathetic marketing funnel looks like, how to determine how much empathy might be needed in content, and more.
    Also, in today’s show…how biases can affect marketing empathy and how emojis can boost your email marketing.
    Full show notes - https://marketingsuperpowerpodcast.com/episode/how-empathy-fits-into-your-marketing-strategy

    • 54 min
    Next episode is on April 30

    Next episode is on April 30

    I was out of town recently and wasn't able to produce a show, but one for April 30 is in the works to get things back on track!

    • 38 sec
    The Walkaway Paradox & Marketing Communication Strategies

    The Walkaway Paradox & Marketing Communication Strategies

    Superpowers aren’t always used for battle, even in marketing.  If you want to be your audience’s hero, they need proof you’re not a villain. They need to know you come with good intentions and that you’re not just about the battle for their business.
    Sales and Marketing Keynote Speaker and They Ask You Answer author Marcus Sheridan will discuss what he calls The Walk Away Paradox and how it’s one way to prove your good intentions. He’ll also share ways to break down the barriers between brands and audiences by understanding consumer behaviors and communication.
    Also, we’ll take a look at a new article from Inside Behavioral Economics about why marketers can’t solely focus on the motivations of consumers.
    Show notes - https://marketingsuperpowerpodcast.com/episode/finding-sales-victories-in-voluntary-retreat

    • 53 min
    How Creativity Can Power Modern Content Marketing

    How Creativity Can Power Modern Content Marketing

    At a time when calls for clarity and humanized communication are growing, how can creatives assemble their ideas and redefine their powers in our modern marketing era? Marketing and Messaging Master Danielle R. Harris is here with answers.
    We’ll learn how creative powers can be channeled to forge unique connections with diverse audiences, helping your brand emerge heroically in the chaotic universe of content.
    We’ll also examine some recent LinkedIn posts discussing the dangers of investing in expensive experts, the unintentional villainous tones of advice and startling revelations of AI content's struggle against the might of humanized content.
    Finally, we’ll find parallel universes showing how behavioral science and humanized communication impact marketing and organizational culture.
    Join us for an episode of creativity, communication and culture without the sniffles (it will make sense, I promise) in today’s episode!
    Show notes - https://marketingsuperpowerpodcast.com/episode/uniting-creative-powers-to-boost-content-connections
     

    • 52 min
    New Episode Coming Next week

    New Episode Coming Next week

    AMI explains the reason for the delay.

    • 47 sec

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