23 episodes

The Martalks Podcast features insight and comment from thought leaders in Martech and ecommerce sales. It is hosted by Darrell Rosenstein, the founder and managing partner of The Rosenstein Group. www.rosensteingroup.com https://www.linkedin.com/company/the-rosenstein-group 

The Martalks Podcast | Martech & Sales Thought Leadership Darrell Rosenstein

    • Business
    • 5.0 • 1 Rating

The Martalks Podcast features insight and comment from thought leaders in Martech and ecommerce sales. It is hosted by Darrell Rosenstein, the founder and managing partner of The Rosenstein Group. www.rosensteingroup.com https://www.linkedin.com/company/the-rosenstein-group 

    Composable PIM drives ecommerce innovation, w/ Pimberly’s Martin Balaam

    Composable PIM drives ecommerce innovation, w/ Pimberly’s Martin Balaam

    Product information management (PIM) has been one of the most dynamic martech categories in recent years. This is thanks to the sheer range of things that can be optimized by getting a better handle on product data: from merchandising, to search, personalization, analytics, order management, seasonal campaigning and more.Unpacking PIM for us on the latest episode of Martalks was Pimberly founder and CEO, Martin Balaam. Like many founders, Martin’s lived experience of the problems that that hi...

    • 39 min
    The composable transformation journey, with 3 retail technology leaders

    The composable transformation journey, with 3 retail technology leaders

    One of the striking trends of the composable era has actually played out on the customer side.As deployments to full-stack composable commerce have become faster, brands have invested more heavily in the talent needed to lead digital efforts from inside, and command greater control of the data.In this special episode of Martalks, we put three of those brand-side tech pioneers on the podium to discuss the roadmaps of their journeys to composable adoption. Speaking to…Fred Argir - formerly...

    • 42 min
    Building marketing consent into ecommerce journeys, with One Creation’s Zohar Hod

    Building marketing consent into ecommerce journeys, with One Creation’s Zohar Hod

    Forward-thinking brands have long known that customer consent is a crucial component in effective marketing. This has come into greater focus recently with stricter regulation around the proper use of customer data, and the long expected death of third-party cookies finally coming to pass. But how do you actually secure that consent, at scale, without becoming intrusive? Zohar Hod, a serial entrepreneur with experience in fintech, has crossed over to the martech world to answer that ques...

    • 43 min
    Building trust in ecommerce analytics, with Littledata’s Edward Upton

    Building trust in ecommerce analytics, with Littledata’s Edward Upton

    For all the analytics tools in the modern ecommerce stack, retailers often still experience discrepancies between the analytics data, and actual revenue figures in the ecommerce platform.Ultimately, this restricts marketing, since a lack of confidence in the data translates into greater caution when allocating budgets. Solving this problem is Edward Upton, whose company, Littledata, helps retailers harness the first-party data at their disposal, and to ensure greater accuracy across the whole...

    • 36 min
    An integrator’s view on composable innovation, with Orium’s Jason Cottrell

    An integrator’s view on composable innovation, with Orium’s Jason Cottrell

    With the dramatic rise in the popularity and adoption of MACH technologies across ecommerce and Martech, the question of how to innovate, or follow the trodden path, is of tremendous importance to vendors and merchants alike these days.On the one hand, an increasingly competitive market for martech solutions has seen the rise of a lot of groundbreaking solutions. On the other, retailers and ISVs (and, indeed, their investors) need to achieve certainty wherever possible by relying on tried and...

    • 41 min
    Enhancing ecommerce conversion through composable checkout

    Enhancing ecommerce conversion through composable checkout

    The area of API-first ecommerce has seen relentless optimization of the customer experience. Decreasing page load speeds, personalized shopping, and the ability to adopt other new features more quickly can all contribute to happier shoppers, and more revenue for brands.But what happens when the conversion of experience into dollars falls at the last hurdle? At checkout, an unintuitive or outdated experience could be the difference between closed sale, and a wasted customer journey. Jorda...

    • 37 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

HemlockLane ,

Valuable and interesting episodes

I recently started listening to the Markalks Podcast - great content and insights from some really good leaders in our space. I especially enjoyed episodes two and three with Jay McBain and Joel Farquhar, they really resonated with my experience and observations.

Please keep them coming!

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