The Martalks Podcast | Martech & Sales Thought Leadership Darrell Rosenstein

Data orchestration is a growing priority for enterprise brands, as they seek to gain greater visibility and control of data across connected systems.Leading the charge in this space is Sana Remekie, co-founder of Conscia, a composable data orchestration solution which works for enterprise brands. Sana joined us on this podcast episode alongside Conscia’s implementation partner Orium, with CEO Jason Cottrell returning for his second episode of Martalks.Read the full article based on this conve...

Product information management (PIM) has been one of the most dynamic martech categories in recent years. This is thanks to the sheer range of things that can be optimized by getting a better handle on product data: from merchandising, to search, personalization, analytics, order management, seasonal campaigning and more.Unpacking PIM for us on the latest episode of Martalks was Pimberly founder and CEO, Martin Balaam. Like many founders, Martin’s lived experience of the problems that that hi...

One of the striking trends of the composable era has actually played out on the customer side.As deployments to full-stack composable commerce have become faster, brands have invested more heavily in the talent needed to lead digital efforts from inside, and command greater control of the data.In this special episode of Martalks, we put three of those brand-side tech pioneers on the podium to discuss the roadmaps of their journeys to composable adoption. Speaking to…Fred Argir - formerly...

Forward-thinking brands have long known that customer consent is a crucial component in effective marketing. This has come into greater focus recently with stricter regulation around the proper use of customer data, and the long expected death of third-party cookies finally coming to pass. But how do you actually secure that consent, at scale, without becoming intrusive? Zohar Hod, a serial entrepreneur with experience in fintech, has crossed over to the martech world to answer that ques...

For all the analytics tools in the modern ecommerce stack, retailers often still experience discrepancies between the analytics data, and actual revenue figures in the ecommerce platform.Ultimately, this restricts marketing, since a lack of confidence in the data translates into greater caution when allocating budgets. Solving this problem is Edward Upton, whose company, Littledata, helps retailers harness the first-party data at their disposal, and to ensure greater accuracy across the whole...

With the dramatic rise in the popularity and adoption of MACH technologies across ecommerce and Martech, the question of how to innovate, or follow the trodden path, is of tremendous importance to vendors and merchants alike these days.On the one hand, an increasingly competitive market for martech solutions has seen the rise of a lot of groundbreaking solutions. On the other, retailers and ISVs (and, indeed, their investors) need to achieve certainty wherever possible by relying on tried and...