The Martalks Podcast | Martech & Sales Thought Leadership Darrell Rosenstein

After years of commentary on the possibilities of AI-powered automation, we are finally starting to see applications that are genuinely useful and applicable to businesses.
This is particularly thanks to the rise of composable commerce architectures, in which data is readily exposed, and where the accelerating adoption of third-party solutions is increasing the number of touchpoints for AI-powered enhancements.

Automation vendors looking to capitalize on these trends might take inspiration from HuLoop, whose CEO, Todd Michaud, joined us for the latest episode of the Martalks podcast.

Described as a no-code, ‘over the top’ platform, HuLoop is available both to end-users, and as a white-label product which other solution vendors can use to build automation functionality into their own products.

In the podcast, we discuss HuLoop’s commercial strategy and market positioning, in the hope that we can shed useful insights for other vendors in the automation & AI realm.

You can also listen to the podcast, and read a summary article here: https://bit.ly/3LrAJNs



Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.

Retailers’ visibility and control of their customer data – from customer experience to supply chain to back office – is now a crucial component of their commercial success. It’s enabled the direct-to-consumer (DTC) trend, increased brands’ ability to operate independently of marketplaces, and well-organized data is the foundational element in marketing personalization.

As retailers’ ambitions became more complex over the last 10 years, many new vendors and agencies have sprung up in order to help brands navigate unchartered territory and take advantage of new solutions. This means more competition amongst vendors - but it also puts more money on the table.

How do suppliers collaborate to understand and server customers’ evolving needs?

In this podcast, Joshua Hudson, practice director at Pivotree, shares his insights from 20+years in the data ecommerce space, to answer this pressing question. 

We cover:
how retailers’ pioneering new business models depend more heavily on third-party support the differing roles of the vendor and agency in this regard, and how vendors can help agencies do their best workthe importance of openness – both of culture and of technical architecture – in enabling vendors and agencies to collaborate around data, and achieve the desired customer outcomes.Listen to the podcast, or read an article based on it here: https://bit.ly/3K7E0Rt 


Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.

Customer experience innovations can have a relatively short time to value  - and with extended reality (VR and AR) now becoming affordable, brand marketers are making increasingly complicated decisions about CX developments.

So, how can technology companies help customers understand the opportunities, select the right systems, and ultimately win buy-in for change?

In this podcast, Andrew Elia of Arishi, a digital agency, shares insights from over 20 years of experience at the cutting-edge of CX innovation.

We cover:
 the evolving customer trends in CX development: from tactical, problem-solving deployments, to more ambitious strategic projects, enabled by composable solutionsthe buyer persona of customer CX solutions: often brand marketer, with an appetite for new opportunities, yet an awareness of riskthe importance of two-way development, between agencies and CX solution vendors, in order to ensure that solutions are sold and deployed effectively.Listen to the podcast, or read an article based on it here: https://bit.ly/3WldGWq



Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.

40,000 ecommerce stores generating $10-15m annual revenue are running on WooCommerce. Off the back of an envelope, that’s a market worth half a trillion dollars. 
Some of these retailers want to take advantage of headless architecture, but in most cases, replatforming is not an option. Costs are either too high, or the scale of the undertaking too daunting.
But where there’s adversity, there’s opportunity.
We welcomed Chris Lemmer, co-founder and product manager at SwiftCom, a digital agency based in South Africa, to talk about how SIs and vendors can collaborate to access this market. 

Chris talked us through SwiftCom's Vue Storefront/WooCommerce integration, the value of marketing to technical leadership, and what agencies and vendors can learn from each other. 

You can listen here, or read our summary article on the Rosenstein Group website: 
Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.

Enterprise retailers are embarking on increasingly ambitious ecommerce offerings.  This has  created a lot of work for systems integrators (SIs), but it's also added nuance and complexity to how they sell.

Rajib Das, CEO of Ignitiv - a digital agency and CX consultancy - recommends "consultative selling": going beyond the tech, to become deeply entrenched in the key performance drivers of their companies' businesses.

Read an article based on this podcast on the Rosenstein Group blog: https://bit.ly/3GzZzs8
Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.

The remit of systems integrators (SIs) has expanded in recent years. Previously, they were primarily only called on to stand up solutions and integrate systems. Today, software customers depend on them more heavily to assemble and maintain complex microservice architectures, to enable the exposure of data, and to work as a commercial partner by continuing to optimise their tech stack.
Solutions providers, therefore, must prioritise SIs & agencies in their own commercial strategies, and work to optimise these relationships.
To help software vendors better harness SI partnerships, The Martalks Podcast invited Joel Farquhar to share his advice collected from years of experience in technical architecture, and his last 7 years at Pivotree, a highly successful SI in enterprise ecommerce.
You can listen to the podcast here, or read an article based on it here: https://bit.ly/3SpWsFT
Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.