The Maximum Potency Podcast: Your Step-by-Step Guide To Growing A 6-Figure Online Coaching Business Lyssa Scott

Today, we’re diving into refining your sales process and offerings to reflect your brand. In this episode, i’m going to take you through a full rundown of the brand and offerings audit we do with clients so you can DIY.



DM me "SALES AUDIT" if you need support to go through this process together.



OFFERINGS MINI MIND COMING IN MAY 2024! (Offer Oasis!) | 6 Weeks Of Coaching | 10 Live Coaching Calls etc. DM me "Offer oasis" to be added to the waitlist.

SO— Are you converting with Class? Do you have a soliddddd sales process? and do your offers reflect your brand? LET’S FIND OUT.

PART 1: Auditing Your Offers.

If you don’t have AMAZING, JUICY, MOUTH-WATERING OFFERS, i could give you the best sales system in the world, and we won’t be able to sell it.



every question asked in this episode is contained within the brand alchemy workbook, available here: https://stan.store/maximumpotency GO GET IT :)



thank you for listening + please subscribe and leave a 5 star rating to help the growth of the show! we’re on a mission to get the message out to as many people as possible.

KEEP RIPPIN ON LIFE…!

In today’s episode, Ava and I dig into strict pull ups, defying the norm, having grace in different seasons of life, moving the dial forward every day, keeping your word to yourself, having a competitive side, the freedom within creativity, putting a piece of yourself in your art, being authentic with yourself, and shaking hands with the corners of yourself.



Time stamps:

0-2: Intro - Who is Ava?

2-5: Strict pull ups 

5-9: Ava’s IG Story Phenomenon: Cash in Cash out

9-10: Keeping your word to yourself 

10-15:30: Training & competing in a power lifting competition 

15:30-16: Staying in your lane & pushing yourself

16-17: Being a team athlete vs. self competition 

17-19: Intuitive training & cycle syncing 

19-24: Knowing yourself as an athlete 

24-28: Adventure fits 

28-32: Adapting with an unpredictable season

32-36: Being a blend of an artist & an athlete 

36-39: Knowing your own authentic flavor 

39-40: Freedom to ebb and flow 

40-42: Private hobbies 

42-43: One thing Ava is excited about

43-Close: Where to hang out with Ava online 



Instagram: @avafitzgerald_

Substack: https://avafitzgerald.substack.com/

In today's episode, Lyss & Kaitlin dig into what it was like to come from an entrepreneurial family (& then leave the family business), using "busy" as an avoidance strategy, slowing down with your business to hear & pivot with your intuition, and how outsourcing & simplifying your business can help you sling shot forward.



TIME STAMPS:

0-1: Intro 

1-3: April fools days

3-4:30: What is Think Happy 

4:30-11: Growing up with & then leaving a family business 

11-14: The intangible resume 

14-15: Permission to say “this isn’t it”

15-19: Avoidance 

19-21: The busy pacifier 

21-24: Being a strong family unit 

24-26: God winks 

26-31: Slow down season 

31-34: Taking back whats yours 

34-36: What Kaitlin does to recharge  

36-37: Outsourcing

37-38: What Kaitlin is excited for in her business 

38-42: Sling shooting back to the basics in business 

42-43: Closing 



CONNECT WITH KAITLIN:

https://www.instagram.com/thinkhappy_co/

Today we’re going to be diving in to what it takes to elevate your brand when it comes to photos + content!

GRAB THE BRAND ALCHEMY WORKBOOK + FOLLOW ALONG: https://stan.store/maximumpotency

enrollment for our Spring 2024 Mini Mind, Niche Nirvana, hosted by Chase Tolleson & I, is in FULL SWING. SO, if you want to work on honing who you are talking to, and what you are trying to say, this is all you. We kick off on April 9th. The investment is $1,000. Payment plans are available.

DETAILS HERE: https://stan.store/maximumpotency

this is FOR YOU IF…
you’ve struggled with questions like:

how do i put into words what i’m trying to say?

why do I feel all over the place?

why does it feel like no one really knows what I do?

how do I get it to be obvious what i do and what i’m about?

if you’e said:

i don’t know what to post
i don’t know how to sell
i don’t know how to stand out…

then i’m here to help you uncover:


what do you stand for?
who do you sell to?
how do you talk directly to them? / what language are they using?
what do your clients need?
what are they eager to buy?
what you can say to speak magnetically & pull them in
do you need to niche down?

you’ll get:

4 live coaching calls over 4 weeks, access to our course, some social media templates, and more. this will be a SUPER small group, capped at 10 people.

CLICK THE LINK IN THE SHOW NOTES TO ENROLL. Run, don’t walk, becuase this puppy is going to fill up QUICK & it’s honestly a steal. It’s time to hone that brand message and lay the foundation for your personal brand and lock in the longevity of your company.



SHOW NOTES FROM TODAY:

how can you begin to elevate your photos?

the advantage to working with a creative director instead of just a photographer is that the creative director will understand exactly how these photos are intended to integrate with your content, your website, your business, and not just focus on pretty photos.

this is the difference between good enough, and like HOLY WOW THEY THOUGHT OF EVERYTHING.

- see our "hire or fire" guide contained within the brand alchemy workbook for guidance on who to hire as a photographer.



Upgrading Your Content:

we have to take that imagery and pair it up with a deep understanding of marketing trends and aligning content with your audience preferences.

Which implies you’ll need to understand:


current marketing trends
your audience’s needs and desires
exactly what you’re here to talk about.

where those things overlap, that’s your content strategies.

I like to create an overlapping strategy called the Content Trifecta.

It’s 1/3: what are the trends of the space/platform/industry?— aka what’s trending.
1/3: who are you, what are you trying to say — aka your content pillars
1/3: user pyschology — aka proven strategies like using humor, polarizing, etc, tried and true content types.


to identify what’s trending, browse content and see whats performing well for your peers in the space. what type of content are people eating up? what audio is trending? what are YOU seeing in the space? this requires some time studying the platform and observing, what’s going on, and why do i think that’s working?


what is the heartset of my brand? how do i want people to feel?
what is the mindset of my brand? what key ideas do i want to share?
what are my top three zones of genius? what topics do i want to be known for? those should fit within the umbrella of your niche/offer.


make sure you have a grasp on the following types of content: story-telling, myth-busting, polarizing, humor, teaching, selling. mix those up. i teach this in depth inside my containers, but youtube school definitely teaches that too.
you’ll need to create a content calendar you can stick to!
ideally we’re posting 4-6x per week

THANK YOU x 3 for hanging out with me each week As usual, be sure to leave a 5 star review and share this episode on IG st

FOR MORE INFO ON THE NICHE NIRVANA MINIMIND, dm me the word 'minimind' and i'll get the details sent your way!



In today's episode, Lyss & Chase rant on disingenuous sales coaches, scripted sales calls, when guarantees stop helping, running vs playing a business, and pricing your offers for ethical accessibility.



TIME STAMPS:

0-2: Intro 

2-6:30: How people are currently selling

6:30-10:30: Chase’s recent reel 

10:30-14: “here to connect” b******t

14-15: Stop trying to be an influencer

15-17: Ladder up the right vs. wrong tree

17-22: Build the paved driveway for your customers 

22-23: Pitching from your chest & building the yes train 

23-: Chase’s story time of a failed sales call

28:30-30: How to sniff out sharks sales

30-34: Guarantees and contracts 

34-35: Whats actually behind the price objection 

35-36: Running vs. playing a business 

36-38: Pricing correctly for the client to buy in

38-41: Pricing for the ethical accessibility 

41-43: Don’t force the conversations 

43-44:30: Showing up for yourself as yourself within your business 

44:30-46: When cash is tight 

46-48: A Chase original 

48-50: The victim vs. rescuer 

50-52: Closing 



CONNECT WITH CHASE:

https://www.instagram.com/coach_chase_tolleson

Today we’re talking about your signature style, on and off screen.

NEW FREEBIE ALERT: the brand alchemy workbook is HERE: https://stan.store/maximumpotency - grab it and go through this series and really thrive!

OUR UPCOMING MINI MIND: Niche Nirvana, a 4 week minimind to help you hone in on your high-converting niche & boost your brand message, so that you have not only a niche that converts, but a rock-solid brand message to run with and anchor into. it’s going to be super tight knit and capped at 10 people max, so if you want a private invite before i release the full details, dm me MINI MIND and let’s talk!!

--

Part One: Your work uniform.

I used to always joke around that I was allergic to the word dresscode. That all changed when last august i hired a personal stylist and we got to DEFINE & CREATE ONE.

please don’t wear a messy bun + random shirt to your calls and also be charging $500/hr. it doesn’t add up.

now, i’m CERTAINLY not suggesting that you need to wear a blazer or even dress quote on quote PROFESSIONAL — but what I AM suggesting is that you need to be INTENTIONAL.

and taking this a level deeper, how do you want YOUR BRAND TO MAKE OTHERS FEEEEEL?

Keyword: feel

think about the following: what can I wear everyday, or nearly everyday, to create a vibe?


go make a shopping list for something like “get 3 pairs of signature earrings” or “buy 3 new black tees” or “get 3 new snapbacks” and then WASH RINSE REPEAT, LITERALLY.
if you want my opinion and guidance, i offer personal style consults for $150 on zoom, where we look at your existing wardrobe, and pull something together, or for $1000, we offer full-service styling where we extract your vision, create your shopping list and offer outfit guidance to create your signature workwear look. dm me STYLE SESSION for more info. these prices will go up in the future, but right now, we’re taking on our first clients for this.



Part two: your workspace aesthetic.

you cannot just take calls in front of a white wall (it looks like you’re in jail) or at your moms kitchen table anymore. again, the ‘we just started working from home era’ is over.

this starts with aesthetic — again, what colors, textures, elements can you pull in?

SOME DOs & DONTs


DO intentionally weave color into your space
DONT be backlit, under any circumstance
DO hide wires
DO clean up uneccessary clutter
DO upgrade your wi-fi
DONT use a tapestry as your background - you look like a broke college kid. there, i said it. use art. use texture. use plants. use lights. use a neon sign. use a beautiful room divider. use a bookshelf.
DONT stress if you’re traveling and have to make due once in a while
DO upgrade your microphone.

just like the style above, we do offer 1 hour DIY consults for office spaces for $150, or full-service redesigns on a case by case basis. we will source the art, furniture, and tech necessary to customize your workspace. Dm me WORKSPACE UPGRADE for more info.


come back next week for a guest episode with my friend Chase Tolleson, we’re going to be talking about SALES FAILS & more. Chase is also going to be co-leading the MINI mind with me! @coach_chase_tolleson on IG.
Part 3 of brand alchemy will resume in two weeks: we will unpack Elevating Your Brand with Photography and Content & The Art of Visual Storytelling. i’ll be talking about why the photo style and content really anchors in your brand with your audience on a deeper level.


share this episode on your story and let me know your key takeaways by tagging me @maximumoptency.