19 episodes
The Media Mix with Claire Atkinson Situation Room Studios
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- News
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5.0 • 13 Ratings
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Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective.
The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.
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Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset
How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global podcast networks, Sonoro Media. Why Joshua Weinstein says there is an “intriguing nuance that is transforming the industry.” Plus Camilla Victoriano on why they are focusing on content for the “underserved and unempowered in traditional Hollywood models.” For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta
For more on Sonoro Media visit: https://sonoromedia.com/
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The Podcast Show in London, The Making of a True Crime Podcast, and Applying Journalism to Podcasting
We bring you inside The Podcast Show in London and a look at the podcast industry with Press Advance host Johanna Maska and former CNN anchor Carol Costello who won recognition from Apple with her podcast “Blind Rage.” They talk with Claire Atkinson about navigating the podcast industry, the future of the audio and how they produce their shows. Maska on the business of podcasting and the importance of leaning into niche audiences. Plus Carol Costello reflects on her time at CNN and provides a compelling description of the hard work required to produce a true crime podcast, plus why journalism students prefer to get their news from podcasts. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta
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Cannes Film Festival’s Promise, The Power of Mubi and Why Filmmakers can take Adventurous Risks
Cannes Film Festival was dominated by talk of big movies like “Megalopolis,” streaming, YouTube and Mubi. The Media Mix host Claire Atkinson offers reporting from the competition then talks with two indie producers, Thomas Hoegh and Jay Van Hoy. Why Hoegh, a film investor, says Mubi is “operating in white space.” Plus While Van Hoy says demand is high for the right film but “flexibility comes with that demand” allowing more producers to take “adventurous risks.” For more on this subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta
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“Narcos” Co-Creator Chris Brancato, on the Series’ Addictive Qualities & How His Latest Project, “Hotel Cocaine,” is Coming Together
Narcos co-creator Chris Brancato talks about his latest project slated for MGM+ with Claire Atkinson. What you can expect from “Hotel Cocaine,” plus his thoughts on the glamourization of drugs in entertainment, his views on how the strikes are evening out the playing field, and the business of creating hits. Brancato also explains what it is like to be a television series writer, offers advice for future filmmakers, and reflects on one of his first jobs writing for “Beverly Hills 90210.”
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One Journalist's Mission to Counter All the Outrage by Driving Traffic to Good Journalism
How outrage journalism, viral cat videos, and porn push good journalism to the “backwaters of the internet.” Editor-in-Chief Thomson Reuters Foundation, Yasir Khan, talks with Claire Atkinson and explains how the realities of the internet should force news organizations to calibrate their online strategies. Plus UAE's bid for the Telegraph via Jeff Zucker, what Khan has to say about the “strings attached” to “Gulf Money.” Then his take on TikTok journalism and the Gen Z influence on the media.
To stay in the mix be sure to subscribe to The Media Mix newsletter. (LINK)
Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com
Find Claire on Twitter at @claireatki
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How will the media judge NewsNation’s non-partisan branding after the channel hosts the next GOP debate?
Ahead of the Republican primary debate on NewsNation Claire Atkinson talks with Press Advance Host and NewsNation Contributor Johanna Maska. She tells Claire Atkinson Donald Trump’s decision not to attend the debate is reminiscent of “arrogance that [she’s] seen from the Clinton orbit” - her thoughts. They also discuss the backlash following Univision’s interview with Donald Trump. Plus, why she feels Republicans and Democrats need to “hold Elon Musk as accountable as Mark Zuckerberg.” This episode is an explosive conversation you don’t want to miss. Be sure to check out Press Advance, too.
To stay in the mix be sure to subscribe to The Media Mix newsletter. (LINK)
Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com
Find Claire on Twitter at (LINK
https://twitter.com/claireatki?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
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Customer Reviews
Bullseye
Smart, ironic and heartfelt … quite the unbiased journalist we rarely see anymore… addictive
An insider view
All to rare, it’s an unbiased perspective from someone who seems to know all of the big players.
In the mix
Claire is so well-connected across the industry - podcast offers unrivaled access to some of the top powerbrokers across media, marketing & tech…