The Misunderstood Power of Cold Outreach with Florian Decludt Paris Talks Marketing

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.

Formerly a Growth Marketer at Reddot Growth [https://www.reddotgrowth.com/], Florian is now a Client Advisor at Venli Consulting Group [https://www.venliconsulting.com/]. He helps B2B sales professionals sell and earn more.

Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.

And don't forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Florian and Paris discussed in this episode:



• (1:41) How Florian grew his LinkedIn connections from under a thousand to 32K in 2 years

• (5:06) How can you monetize your LinkedIn following, and how can you measure it?

• (7:05) Why you should build a personal brand

• (11:56) How do you warm up a domain?

• (13:48) How to do cold outreach on LinkedIn and email

• (16:51) Why super ugly emails achieve over 70% open rate

• (23:46) How to improve your SaaS cold email strategy

• (26:15) What are some zero-budget growth channels?

• (31:53) Solopreneurship: building your own business and scaling it


Mentioned Resources:



Lemwarm [https://www.lemwarm.com/], a tool that keeps your emails away from spam and generates more business opportunities

Lemlist [https://www.lemlist.com/], a cold email, and outreach automation software

Captain Data [https://www.captaindata.co/], data extraction & automation platform 

Dropcontact [https://www.dropcontact.com/], B2B email finder, and enrichment in CRM

LeadIQ [https://leadiq.com/], a platform of B2B sales prospecting tools