37 min
The Myth of the Great E-Commerce Acceleration Remarkable Retail
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- Management
Ever since the pandemic began, the narrative of a great acceleration in online shopping has taken hold, with some even claiming that we experienced 10 years of e-commerce growth in a matter of months. While many markets did see a huge surge in e-commerce penetration during the height of physical store lockdowns, it turns out that facts are stubborn things. In reality we are almost exactly where we would have been had the Covid crisis not hit.
Ever since the pandemic began, the narrative of a great acceleration in online shopping has taken hold, with some even claiming that we experienced 10 years of e-commerce growth in a matter of months. While many markets did see a huge surge in e-commerce penetration during the height of physical store lockdowns, it turns out that facts are stubborn things. In reality we are almost exactly where we would have been had the Covid crisis not hit.
37 min