Remarkable Retai‪l‬ Michael LeBlanc, Steve Dennis, Anne Mezzenga

This week we welcome Emily Heyward, the cofounder and chief brand officer  of Red Antler as our guest to help understand what branding is all about, why it is so important and what it takes to build and sustain a remarkable brand. We discuss lessons learned from her career working with top companies such Casper, Boxed and Allbirds, and delve into the key concepts she unpacks in her recent book, including the "5 Why's", the power of focus and simplicity and the role of physical retail in creating an immersive and distinctive customer experience.

Product returns have always been part of the retail equation--and an often high cost of doing business. But over the years, free and easy returns have become a new basis of competition. As e-commerce typically brings with it return and product exchange rates 3-5 times as high as those in brick & mortar stores, the growing penetration of online shopping can create more speed bumps in the customer experience, increasing costs for retailers and real ecological challenges.

Not only isn't physical retail dead, but brands big and small are innovating in many ways to improve conversion, drive up average transaction value and create memorable moments that keep customers coming back for more. More and more, it's not about physical or digital, it's how they work together to create a harmonized and memorable experience.

In this episode we talk with three industry thought-leaders that are helping their clients create new ways to maximize shopper engagement and deliver wow-worthy moments. Indeed, while the role of the store is changing rapidly, retailers' brick & mortar assets, working in concert with all things digital, may become even more important to brands journey to remarkable.

Steve knows a thing or two about how hard it is to write a best-selling business book on retail. And our guest, Ron Thurston has done just that. ... on this episode we delve into a few of the key themes in Ron's great new book Retail Pride: The Guide to Celebrating Your Accidental Career. We discuss why those who work in retail deserve to be celebrated, what it takes to deliver a remarkable, joyful customer experience and how COVID has--or hasn't--changed the key aspects of great retail. We also explore Ron's "Three Pillars of Retail Expertise": empathy, curiosity and focus. All in all, it's an uplifting and optimistic look at the past, present and future of shopping.

We kick-off Season 2 with a predictions focused episode, wherein we try to make educated guesses about what's likely to unfold in 2021 and our uncertain and volatile retail economy.

Join me and my co-host Michael LeBlanc, Producer & Host of The Voice of Retail podcast, as we pivot into our second season of the Remarkable Retail podcast - this season focusing on the key strategies that will ensure retailers survive and thrive in the COVID economy and beyond. 

Each and every week Steve and I, along with special guests including top retailers, industry thought leaders and authors, will  explore the latest retail news and themes ripped from the headlines and work to read the tea leaves and help listeners make sense out of the noise and craft winning strategies for the future.