46 min
The News on News, Brand Safety and Media Buying Insider Interviews with E.B. Moss
-
- Marketing
Three industry leaders are disrupting news, brand safety analysis, and media buying. And Insider Interviews host, E.B. Moss, spoke to them during the Consumer Electronics Show (CES). Episode 16 features three segments on the hottest topics in the media, marketing, and advertising world. (Yes, they also talked about CES celeb sightings and some cool tech!)
First, Matt Prohaska, CEO of Prohaska Consulting and Brian Norris, CRO of E.W. Scripps, explain why they’re on a mission of Rebranding the News – an initiative that emphasizes the valuable – and actually brand safe -- environment of News for advertisers. Get the facts -- with no alternatives - about the quality audiences good journalism attracts and why keyword blocking is hurting even our society.
Next, Catherine Walstad and Aaron Lange from Marketing Architects explain their unique “un-agency” business model, innovative proprietary media buying tech, and the future of advertising in the shifting TV landscape.
Finally, Tamara Zubatiy, CEO/Co-Founder of Barometer, unpacks the power of how their AI-driven platform identifies brand safety and contextual targeting opportunities in content – starting with podcasts.
Listen to gain key insights from these ad hoc conversations captured in Las Vegas, and learn about improving efficiencies and effectiveness in media, marketing and advertising.
02:20 A little history of CES...#DKY?...
03:10 Meet Prohaska Consulting and E. W. Scripps
06:35 The Role of News in Today's Society
06:52 The Impact of Advertisers on News
07:29 Educating the Media Industry on Fact-Based News
13:19 Research Fueling the Rebranding of News
15:19 Consumer Viewing Habits and Audiences for News
19:58 Marketing Architects: A Different Kind of Agency
25:46 Understanding DSPs and SSPs
27:48 The Challenges of Navigating the Streaming Landscape
29:38 The Cost of Streaming and the Shift in Demand
32:03 The Strategy Behind Building a DSP
33:15 The Holistic Approach of Marketing Architects
35:51 An Un-Agency Business Model
39:00 Spotting Celebs and Inventions at CES
39:50 A Barometer for Advertising in Podcasting
40:45 Building AI for Analyzing Podcast Brand Safety
43:37 Appealing to GenZ, News and Brand Suitability
44:53 Liked this? Buy me a Coffee! buymeacoffee.com/mossappeal
Three industry leaders are disrupting news, brand safety analysis, and media buying. And Insider Interviews host, E.B. Moss, spoke to them during the Consumer Electronics Show (CES). Episode 16 features three segments on the hottest topics in the media, marketing, and advertising world. (Yes, they also talked about CES celeb sightings and some cool tech!)
First, Matt Prohaska, CEO of Prohaska Consulting and Brian Norris, CRO of E.W. Scripps, explain why they’re on a mission of Rebranding the News – an initiative that emphasizes the valuable – and actually brand safe -- environment of News for advertisers. Get the facts -- with no alternatives - about the quality audiences good journalism attracts and why keyword blocking is hurting even our society.
Next, Catherine Walstad and Aaron Lange from Marketing Architects explain their unique “un-agency” business model, innovative proprietary media buying tech, and the future of advertising in the shifting TV landscape.
Finally, Tamara Zubatiy, CEO/Co-Founder of Barometer, unpacks the power of how their AI-driven platform identifies brand safety and contextual targeting opportunities in content – starting with podcasts.
Listen to gain key insights from these ad hoc conversations captured in Las Vegas, and learn about improving efficiencies and effectiveness in media, marketing and advertising.
02:20 A little history of CES...#DKY?...
03:10 Meet Prohaska Consulting and E. W. Scripps
06:35 The Role of News in Today's Society
06:52 The Impact of Advertisers on News
07:29 Educating the Media Industry on Fact-Based News
13:19 Research Fueling the Rebranding of News
15:19 Consumer Viewing Habits and Audiences for News
19:58 Marketing Architects: A Different Kind of Agency
25:46 Understanding DSPs and SSPs
27:48 The Challenges of Navigating the Streaming Landscape
29:38 The Cost of Streaming and the Shift in Demand
32:03 The Strategy Behind Building a DSP
33:15 The Holistic Approach of Marketing Architects
35:51 An Un-Agency Business Model
39:00 Spotting Celebs and Inventions at CES
39:50 A Barometer for Advertising in Podcasting
40:45 Building AI for Analyzing Podcast Brand Safety
43:37 Appealing to GenZ, News and Brand Suitability
44:53 Liked this? Buy me a Coffee! buymeacoffee.com/mossappeal
46 min