No Normal Show by BPD BPD Healthcare

In this episode, host Desiree Duncan, VP of Health Equity, is joined by Chelsea Rice, Director of Engagement, and Director/Filmmaker Chad Tingle to discuss the making of "Everybody's Work," SHIFT Films' new documentary that addresses racism in nursing. From their conversations about documentaries that have inspired them and the purpose of the SHIFT Nursing platform, to the importance of deep, engaging storytelling, listen as they dive deep into the creative process behind the film and their reactions to the positive responses from nurses and healthcare professionals who appreciate seeing their stories represented.

Last week, the world changed. Again. With the release of OpenAI's GPT-4o model, followed immediately by 100+ AI announcements at Google I/O, there's a lot to dig into. Join us for this Newsflash x No Normal as we hit the highlights of multimodality, voice assistants, how AI continues to impact search, new Apple rumors, Microsoft's big announcement, and more.

Newsfeeds are ALL a buzz with opinions and feelings about Walmart shutting down all of its health centers. This is not the first new entrant to launch a big vision for healthcare, only to pull back due to profitability. Can retails hang in the healthcare world? Is primary care truly 'too hard'? Are the Funnel Wars over? Spoiler alert: We don't think so.

We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO of BPD, Jessica Schmidt, President of BPD, and Chris Bevolo, Chief Transformation Officer of BPD, discuss BPD's rebrand and insights from this year's Healthcare Marketing & Physician Summit in Las Vegas and we hear about how healthcare marketers can leverage precision marketing. Later, we dive into "Rome is Burning", Chris Bevolo's philosophy on the uncertain future of chief marketing officers in the healthcare industry and how healthcare marketers can prepare for the unknown.

Patient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss the challenges, roadblocks, and future of precision marketing.

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts on how your organization can be ready to navigate the storms for protecting your reputation, negotiating in a crowded media landscape, and we'll even bust some myths on political advertising.