9 episodes
The Omnichannel Roundtable Brand Castle Growth Partners
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- Business
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5.0 • 1 Rating
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Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
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Nick Robinson on Revolutionizing Marketing: Lessons from Quest Nutrition & Zero Longevity's Rise
This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries.Topics Covered Include:The Quest Nutrition Success Story: Nick shares the key strategies that helped propel Quest Nutrition to $500 million in revenue, including their unique approach to product innovation,...
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The Ozempic Economy w/ Dr. Ryan Lowery: Thoughts On Dieting, Wellness & Ethical CPG In 2024
Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions.Topics Covered Include:Insights from a Longevity Expert: Dr. Lowery shares his extensive knowledge on metabolic health and diet trends, with a focus on the practical applications in the CPG...
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Cracking Open The Non-Alc Market w/ Thomas Angel of Altitude Beverage Group
Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also delicious and socially engaging.Topics Covered Include:The Rise of Mindful Drinking: Exploring the growing trend of non-alcoholic beverage options and...
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Retail Channels 101: How To Prioritize, Focus, And Win The CPG Growth Game
Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple.Topics Covered Include:Channel Strategy Basics: Defining distribution channels and their pivotal role in brand success.Online and In-Store Channels: The importance of integrating both to optimize reach and profitability.Expansion Pitfal...
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Avoid "Growing Broke": How To Balance Contribution Margin And Revenue Growth As You Scale
Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric.They highlight the need for alignment between finance and marketing departments to optimize contribution margin. They also discuss the role of zero party data in understanding customer cohorts and maximizing profitability. The episod...
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Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More
Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience.Topics Covered Include:Effective Account Management: Unveiling the underestimated complexity of in-store success.Packaging Across Channels: Ensuring...