The ONE Thing Business Podcast Ron Sheetz

On this episode Dr. Dustin Burleson, orthodontist operating 5 offices in Kansas City, MO shares what he learned from Earl Nightingale.
Unless you have a $100 million a year marketing and advertising budget you cannot think or operate like Coca-Cola, Amazon or Google.  Don’t make the mistake thinking you need the market they have.  You need only your market.  The small and mid-sized business grows one client, one patient at a time.
You’ll learn how he built the first practice from one patient to today producing nearly $12 million per year.  How he had his entire staff walk out on him yet mount a comeback success story.
In this episode, Dr. Burleson shares 3 things critical to every entrepreneur.  You won’t need to be an orthodontist or dentist to appreciate or implement Dr. Burleson’s 3 things.  You won’t need a dime more for advertising or marketing to adopt Dr. Burleson’s ‘things’.

An overlooked area in every business is nurturing money from the prospects who've already indicated interest in you, your product or service, but have not yet purchased from you.  This is found money squandered unless you have a system for pursuing it after the initial contact or presentation.  Just because they said no doesn't mean they won't say yes in the future.  But NO, to the average person, means stop.  To the extraordinary marketer, it's the start of a money-making process.
 
 My friend and super-successful direct response copywriter Doberman Dan discusses how he's used direct response copy writing to generate millions of dollars with a simply follow up strategy.  This is to what the average person would consider an abandoned or lost sale.  This is a unique skill Doberman Dan and I share.  Both scrappy, bootstrap-style marketers, we've built highly successful businesses on the backs of great follow up systems.
 
Follow up on lost sales is like marketing prospects in a vacuum.  When competition fails to close the sale, they will leave the prospect alone – I guarantee it.  Therefore, you should continue to pursue them.  Dan discusses how to prosper from it, when no one else does. 
On the podcast you’ll hear about the big stack of wealth every business is sitting on.  You’ll discover the one thing Dan does to capitalize on that big stack of wealth.

Lee Milteer is an expert in Performance and Productivity Coaching.  She is widely acclaimed for her tell-it-like-it-is style.  Her presentations are thought-provoking, intriguing and engaging — and she actually makes people THINK! Known for her ability to speak from the Heart and touch people with her message, she brings a new perspective to any audience she engages with from the stage.
    With a combination of humor, practical strategies and a winning attitude, Lee energizes her audiences with powerful tools they can put into use immediately. She shows her audiences how to create a more successful and rewarding future using their mental, physical, and emotional life energy more effectively.

Over 10-years ago Dr. Hornsby and his partner started a specialty clinic to serve men's unique needs.  Within three years the business had expanded to 14 clinics along the eastern part of the United States, and was grossing over $38 million per year.  With a change in the delivery method of the medication and new technology, the business model changed.

Despite reinventing the core business model, due to outside conditions, one asset was strategically developed from the start, within the original business model.  That asset continues to generate income for Dr. Hornsby on a near-automatic basis.

On this episode of The ONE Thing Business Podcast, Dr. Hornsby shares this asset and how it continues to generate over 7-figures annually with minimal effort.  This is an asset every business has or can nurture and develop to perform similarly.

As entrepreneurs and business owners, we strive for success. But what is success? Is it the accumulation of wealth, money, or things? What will it mean to be successful? How will you know when you are successful? Is your definition of success the same as others, or are working toward someone else's definition of success? Now I would ask, what is the difference between success and freedom? Not liberty freedom, rather personal freedom. Is there a difference between success and freedom? I believe you cannot obtain true and full success without having your personal freedom. My friends Dr. David Phelps and Dan Kennedy have both attained personal freedoms in their lives, as well as massive success. On this episode I spoke with Dr. David Phelps about attaining personal freedom in one's life. In conjunction with their recently released book, "Own Your Freedom - Sustainable Wealth for a Volatile World", Dr. Phelps discusses how to define and obtain your own personal freedom and steps to achieving it. This book could not have been published at a more perfect time, in such a volatile society, when freedoms are being taken away almost daily.

Napoleon Hill’s book Think and Grow Rich was a look at the fundamental characteristics of successful people.  Dr. Phelps’ Own Your Freedom is to freedom what Hill’s book was to success.  However, where Hill’s book was a study in success it lacked much of the ‘how’ to achieve the success. David’s book is truly a roadmap for achieving freedom in one’s life.  There’s no conjecture in this book.  It’s filled with firsthand experience from both Dr. Phelps and Dan Kennedy.  Having known and worked with both very closely, I have witnessed them living everything they share in the pages of this book.  Success is one thing.  Freedom is another.  

On a past episode of this podcast I interviewed Pete Lillo and we talked about the value of mastermind. In my mastermind group we recently published a book titled Secrets of Successful Marketers, The 14 Principles of Growth and Personal Freedom. In it members of my mastermind group authored a chapter where they shared one of their key business success secrets. On today’s episode, Dan Cricks shares his success secret from the book.
Follow up, or the lack of it, as Dan shares on this episode, can cost you thousands of dollars. You will hear Dan put a real dollar amount to the follow up system he developed for his auto repair shop and the profits it made to bottom line profits.
To quote Dan from his chapter about follow up, “It is not optional, it is CRITICAL”.