13 min
The Perfect Companion For Your Hamburger Art of the Kickstart
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- Business
In this episode of Art of the Kickstart, we interviewed Ismail Miah, founder and product designer of Burger Buddy, a mess-free eating experience. Burger Buddy is an interactive, hygienic and eco-friendly way to hold your burger (as well as bagels, doughnuts, pies, and so much more) together, and keep all of the fixings inside. Learn about how a passionate pair of engineers turned their love of burgers into a successfully crowdfunded campaign.
Topics Discussed and Key Crowdfunding Takeaways
* How the idea for Burger Buddy came from a search for the best burger in London
* Why silicon was the best material to accommodate all the product's features
* How they were able to use influencer marketing as part of their communication strategy
* Which marketing effort became their biggest return on investment
* The biggest surprise they learned during the course of their Kickstarter campaign
Links
* Burger Buddy on Kickstarter
* The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) by John Maeda/a
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Aventus Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today, we are talking with Ismail Miah, the founder and inventor of Burger Buddy. Ismail, thank you so much for joining us today on Art of the Kickstart.
Ismail Miah:
Thank you very much for having me, man. Appreciate it.
Roy Morejon:
Ismail, I absolutely love this product, because who doesn’t enjoy a good burger? But obviously, there’s a big mess that comes around with that. And then for all of us who have kids, you know that eating is always an experience. Not only the food, but the clean-up afterwards, and usually, most of the food ends up on the floor anyway. So I’m really excited to have you on the show. Please give our audience a little bit of background in terms of what inspired you to create Burger Buddy.
Ismail Miah:
Yeah, of course.
In this episode of Art of the Kickstart, we interviewed Ismail Miah, founder and product designer of Burger Buddy, a mess-free eating experience. Burger Buddy is an interactive, hygienic and eco-friendly way to hold your burger (as well as bagels, doughnuts, pies, and so much more) together, and keep all of the fixings inside. Learn about how a passionate pair of engineers turned their love of burgers into a successfully crowdfunded campaign.
Topics Discussed and Key Crowdfunding Takeaways
* How the idea for Burger Buddy came from a search for the best burger in London
* Why silicon was the best material to accommodate all the product's features
* How they were able to use influencer marketing as part of their communication strategy
* Which marketing effort became their biggest return on investment
* The biggest surprise they learned during the course of their Kickstarter campaign
Links
* Burger Buddy on Kickstarter
* The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) by John Maeda/a
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Aventus Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today, we are talking with Ismail Miah, the founder and inventor of Burger Buddy. Ismail, thank you so much for joining us today on Art of the Kickstart.
Ismail Miah:
Thank you very much for having me, man. Appreciate it.
Roy Morejon:
Ismail, I absolutely love this product, because who doesn’t enjoy a good burger? But obviously, there’s a big mess that comes around with that. And then for all of us who have kids, you know that eating is always an experience. Not only the food, but the clean-up afterwards, and usually, most of the food ends up on the floor anyway. So I’m really excited to have you on the show. Please give our audience a little bit of background in terms of what inspired you to create Burger Buddy.
Ismail Miah:
Yeah, of course.
13 min