13 min

The Perfect Consultation Beauty and the Biz

    • Marketing

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The perfect consultation”.
It’s imperative to know what your patients want, what they think about you and your staff and how to set expectations for the greatest amount of patient satisfaction.
So, using a survey, I researched consumers personally to learn, first-hand, what they were looking for when searching for a surgeon to perform cosmetic enhancements.  The survey statistics and responses can be found in my book Your Aesthetic Practice/What Your Patients Are Saying”.
My objective was to determine trends and commonalities on how to conduct the perfect consultation, so here are some of my findings:

The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves and that gave them increased confidence
90% of the time, confidence in the surgeon’s ability and staff interaction were more important than price 86% of them referred at least two other people to that practice 40% researched their procedure on the Internet ahead of time so they felt well-informed 75% went on multiple consultations before deciding Long waiting times were a reoccurring complaint The better the staff, the less time the surgeon had to spend with the patient during the consultation Listen in as I discuss how you can easily conduct the perfect consultation for increased conversions and have happier patients who will become raving fans!
Enjoy and I look forward to your feedback –

📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
Transcript:
The Perfect Consultation
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The perfect consultation”.
It’s imperative to know what your patients want, what they think about you and your staff and how to set expectations for the greatest amount of patient satisfaction.
So, using a survey, I researched consumers personally to learn, first-hand, what they were looking for when searching for a surgeon to perform cosmetic enhancements.  The survey statistics and responses can be found in my book Your Aesthetic Practice/What Your Patients Are Saying”.
My objective was to determine trends and commonalities on how to conduct the perfect consultation, so here are some of my findings:
The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves and that gave them increased confidence
90% of the time, confidence in the surgeon’s ability and staff interaction were more important than price 86% of them referred at least two other people to that practice 40% researched their procedure on the Internet ahead of time so they felt well-informed 75% went on multiple consultations before deciding Long waiting times were a reoccurring complaint The better the staf

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The perfect consultation”.
It’s imperative to know what your patients want, what they think about you and your staff and how to set expectations for the greatest amount of patient satisfaction.
So, using a survey, I researched consumers personally to learn, first-hand, what they were looking for when searching for a surgeon to perform cosmetic enhancements.  The survey statistics and responses can be found in my book Your Aesthetic Practice/What Your Patients Are Saying”.
My objective was to determine trends and commonalities on how to conduct the perfect consultation, so here are some of my findings:

The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves and that gave them increased confidence
90% of the time, confidence in the surgeon’s ability and staff interaction were more important than price 86% of them referred at least two other people to that practice 40% researched their procedure on the Internet ahead of time so they felt well-informed 75% went on multiple consultations before deciding Long waiting times were a reoccurring complaint The better the staff, the less time the surgeon had to spend with the patient during the consultation Listen in as I discuss how you can easily conduct the perfect consultation for increased conversions and have happier patients who will become raving fans!
Enjoy and I look forward to your feedback –

📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
Transcript:
The Perfect Consultation
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The perfect consultation”.
It’s imperative to know what your patients want, what they think about you and your staff and how to set expectations for the greatest amount of patient satisfaction.
So, using a survey, I researched consumers personally to learn, first-hand, what they were looking for when searching for a surgeon to perform cosmetic enhancements.  The survey statistics and responses can be found in my book Your Aesthetic Practice/What Your Patients Are Saying”.
My objective was to determine trends and commonalities on how to conduct the perfect consultation, so here are some of my findings:
The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves and that gave them increased confidence
90% of the time, confidence in the surgeon’s ability and staff interaction were more important than price 86% of them referred at least two other people to that practice 40% researched their procedure on the Internet ahead of time so they felt well-informed 75% went on multiple consultations before deciding Long waiting times were a reoccurring complaint The better the staf

13 min