The Podcast Interview Marketing Show Interview Valet

AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands the history and evolution of AI on the transformative role of AI in Podcast Interview Marketing.
 
Host Chloe Williamson talks with Neil Sahota, who has been working with AI since Watson was trying to beat the world chess champion. The IBM Master Inventor, United Nations (UN) AI advisor, and author of the book Own The A.I. Revolution shares his journey from skepticism to embracing podcast guesting.
 
Neil explores the ways AI can personalize listener interactions, elevate audio quality, and fine-tune content to resonate more deeply with audiences. He underscores the vital role of data analytics in understanding and engaging podcast listeners and shares actionable tips on using AI tools ethically and effectively, highlighting the importance of hybrid intelligence—a collaboration between human creativity and AI capabilities.
 
Timestamps From This Episode
[02:32] Impact of AI on marketing and podcasting
[05:10] AI tools for enhancing podcast guesting
[11:42] Optiming performance and visibility with AI
[20:39] Protecting your sensitive information with AI, what to look out for.
[23:44] The future of AI in marketing
 
More from Neil and the resources he offers in his interview at: www.NeilSahota.com
More from The Podcast Interview Marketing Show and Interview Valet: www.InterviewValet.com
 

Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwab. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal audience. Dr. McIntyre, drawing on his background in radio, anthropology, and humanitarian work, shares how to construct a message that resonates with the audience to drive engagement and authority.
This episode explains why storytelling is a fundamental skill for speakers on all stages to connect with their listeners in a meaningful way, including a transformative moment Dr. McIntyre had in Nairobi. Discover valuable strategies on the ways podcast guests can improve their marketing message by adding humanity to their message on this episode of The Podcast Interview Marketing Show.
 
Timestamps From This Episode
[03:10] Dr. McIntyre’s journey into anthropology and the realization of the intersection of language, identity, and storytelling.
[14:00] The paradox of sharing personal anecdotes while placing focus on the audience.
[17:28] How to structure a powerful story with the end in mind.
[30:29] The art of deep listening in effective communication
[37:29] Preparing your message with the ABCs.
 
www.SpeedOfStory.com
www.InterviewValet.com
www.PodcastInterviewMarketing.com

Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview marketing. Podcast guesting represents an activity and podcast interview marketing is a strategy. It is a plan and system built around your interview to maximize impact and results.
 
This topic is the entire basis of why we created The Podcast Interview Marketing Show, to help business owners understand the right way to drive SQL from targeted interviews with a proven marketing strategy. During this episode, hear from IV Podcast Interview Marketing experts Lasina Jensen and Max Millsaps on the fundamental differences between podcast guesting and podcast interview marketing, and how to optimize your strategy for maximum impact with five actionable tips.
 
Timestamps From This Episode:
[02:53] Unique advantages of Podcast Interview Marketing
[06:38] The value of meaningful conversation and how to align them with your marketing goals.
[11:42] How to maximize your podcast appearances and build credibility as an expert.
[16:01] All podcasts aren’t created the same, how to find the right podcast for you.
[20:29] The podcast algorithm for choosing shows and how to tailor your message to connect with your audience.
 
www.InterviewValet.com
www.PodcastInterviewMarketing.com

There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly a decade and 75,000 podcast interviews has shown that isn’t the case with podcast interview marketing.
 
IV Marketing Manager Tiffany Meenk talks with Diana Carter to explain how podcast guests can reverse engineer their CTAs for results, offering a new perspective on how guests can design and utilize calls to action in their marketing funnel. Thought leaders and professional service providers often require deeper conversations with their audience to drive sales and podcast interviews offer a powerful platform to facilitate those connections. However, guests often fail to bridge the gap between the podcast and SQL by meeting the lead where they are with three calls to action. The conversation aims to debunk the myth that podcast interview marketing is just about securing more interviews, focusing instead on achieving meaningful results and return on investment.
 
Timestamps From This Episode
[00:50] Why podcast interviews offer thought leaders a powerful platform to connect with their target audiences
[03:56] Leveraging podcast interviews to build and nurture relationships for long-term results.
[05:14] Challenging the traditional idea of CTAs in the podcasting space.
[12:36] Tracking your podcast guesting ROI
 
www.interviewvalet.com/free-guides/
www.PodcastInterviewMarketing.com

There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking proclamation. Together they dissent common misconceptions surrounding podcast guesting and discuss strategic approaches to ensure maximum impact with every interview.
Paul emphasizes quality over quantity and the importance of alignment with the audience, but cautions against opportunistic behaviors that can undermine credibility. The discussion also debunks the truth behind podcast rankings and the indispensable need for guests to offer genuine, unique value. Paul and Tom underscore the significance of coordination and promotion, pointing out that success in podcast guesting demands preparation and dedication akin to any other pursuit. Paul concludes the episode by sharing invaluable advice on evaluating and enhancing podcasting efforts, inviting listeners to connect with him for further insights.
 
Timestamps From This Episode
[00:20] Paul’s motivation and reason for publishing his Podcast Guest Manifesto
[04:46] Why you should avoid opportunistic behavior in podcast guesting and the need to distinguish genuine opportunities from deceptive ones.
[13:22] The misleading nature and common misconceptions of podcast rankings
[21:05] Exploration of the negative impact of transactional podcast guesting and the need for a collaborative approach.
[27:12] The rise of pay-to-play podcast interviews and its impact on the industry
[35:57] The need for clear tracking strategies to measure your podcast guesting efforts
[42:29] Four questions to consider to evaluate the effectiveness of a podcast
 
www.PodcastPartnership.com
www.InterviewValet.com
www.PodcastInterviewMarketingShow.com
 

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads and clients. This conversation between Interview Valet founder Tom Schwab and Stephen Woessner, CEO of Predictive ROI, aligns perfectly with the idea of building a system based on data, testing, and optimizing for maximum results.
Stephen identifies the siphon method as a process of converting podcast listeners into business leads based on the nature of trust and relationship nurturing. This process of converting podcast listeners into leads focuses on the ideal of providing your audience with valuable resources tailored to their unique needs. Listen as Stephen explains how the siphon method can be seamlessly integrated into your podcast interview marketing strategy to effectively empower listeners to take action, drive conversions, and yield real results from every interview.
 
Timestamps From This Episode
[02:15] The origin of the siphon method and how it was inspired by a conversation with Darren Hardy
[06:20] How the siphon method works to attract audiences to step into the predictive audience
[11:32] Creating a screaming cool offer that is valuable and makes it easy for your audience to say yes
[19:15] The importance of building trust and value for the audience to reduce the sales process
[21:03] How to identify the right audience to ensure your listeners find the most value in your message 
 
www.PredictiveROI.com/resources
www.InterviewValet.com
www.PodcastInterviewMarketing.com