The Podcast Interview Marketing Show Interview Valet

Have you considered potential legal issues in podcasting around intellectual property? When you do a podcast interview who “owns” that episode and what rights do you have as a guest? No matter which side of the microphone you’re on, these are things you should be aware of in case a situation gets tricky.
 
Interview Valet founder Tom Schwab talks with the podcast lawyer himself, Gordon Firemark on the legal intricacies of podcasting. They explore the necessity of release forms to secure consent and define content ownership, the implications of copyright law, and the importance of clear permissions for repurposing content. Gordon also addresses regulatory considerations, such as FTC guidelines on endorsements and advertising to keep guests on the right side of the law. 
 
Lastly, Tom and Gordon talk about the most current insights into emerging legal challenges posed by AI and deep fakes, underscoring the need for proactive measures in release agreements to safeguard against potential misuse.
 
Timestamps From This Episode:
[03:02] Understanding implied consent and the necessity of a written release form for ownership and usage rights.
[10:30] Guest rights on repurposing content and regulation considerations
[16:52] FTC regulations and endorsements
[21:23] AI deep fake concerns and disruptive technologies
[25:25] Voice and performance rights, and the need for caution
 
Resources From This Episode:
www.gordonfiremark.com
www.firemark.com
www.InterviewValet.com

Should I be a podcast guest or a host? We get this question often and the answer depends on where you are now and where you plan to go.
The charismatic host of the Midlife Mavericks podcast, Alison Jacobson is here to share her fascinating journey from being a public relations expert and on-camera spokesperson to becoming a podcasting powerhouse. Guided by the savvy Chloe Williamson from Interview Valet, Alison dives deep into how the pandemic prompted her to embrace podcasting. She illuminates the strategic importance of honing in on a niche audience, evolving her career towards coaching and authorship, and the myriad benefits of podcast guesting in magnifying her personal brand.
Podcasting has proven to be a pivotal strategy for thousands of professionals on both sides of the microphone. If you've considered taking the leap and launching your own show, you'll want to hear Alison's hard-earned wisdom on making the transition. Including many valuable lessons on growth and personal branding through podcast interview marketing.
 
Timestamps From This Episode:
[02:58] Selecting a niche audience and expanding your brand
[08:24] Building a strategy and adjusting to the challenges of launching a podcast
[11:38] Making the transition from podcast guest to podcast host.
[14:31] Advice for aspiring podcasters.             
 
Resources From This Episode:
www.alison-jacobson.com
Alison’s Private Facebook Group: Midlife Mavericks: Fabulous, Fierce Females!
www.InterviewValet.com

In the United States Memorial Day is a day we remember those service members who gave their lives. This was a perfect opportunity to speak with Major General (Ret.) Gregg Martin, author of The Bipolar General. His story is an awe spiring, powerful message on the destigmatization of mental illness. In this candid discussion on the effects of bipolar disorder on his military service and personal life, General Martin talks about the power of resilience and finding purpose.
 
As he talks with Interview Valet’s Kristen Nolan, General Martin connects the profound impact of sharing vulnerable stories through podcasting with authority and confidence. Together, they highlight the transformative power of authenticity in interviews and the critical importance of mental health awareness. This is a powerful conversation on overcoming obstacles, reshaping perceptions, and embracing your personal story to connect with your audience.
 
Timestamps From This Episode:
[01:17] General Martin shares his journey from high school to his Army retirement, including his onset of bipolar disorder during the Iraq War.
[05:03] Finding motivation to publicly share his bipolar disorder given the stigma around mental health disorders.
[12:38] Why podcast interviews are an ideal platform to share personal stories and promote non-fiction books.
[16:01] Preparing for tough or unexpected questions during podcast interviews.
[20:47] Advice for future podcast guests with a difficult story to share. 
 
Resources From This Episode:
www.BipolarGeneral.com 
www.InterviewValet.com

Interview Valet’s Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being based in a small community, she strategically positions herself as a thought leader, skillfully navigating the challenges of limited local exposure.
Sarah dives into the evolution of her approach to podcast guesting -  emphasizing the need for aligning with podcasts that resonate deeply with her target audience and outlining the meticulous systems she's put in place to optimize each interview opportunity.
This episode is packed with actionable insights on leveraging podcast guesting to build international relationships, hone communication skills, and enhance business acumen. Sarah's story is a testament to the power of podcast interviews for global reach and influence, proving that even from a remote location, the world is indeed your marketplace.
 
Timestamps From This Episode:
[01:18] Developing a strategic approach to podcast guesting for market-message alignment
[05:42] Interview preparation and handling unexpected questions
[12:06] Identifying and narrowing your target audience
[17:10] Taking a systematic approach to promoting podcast appearances before and after it airs.
[23:20] How podcasting has influenced and improved Sarah’s communication and coaching style.
 
Resources:
www.TheMoxieMovement.com
www.InterviewValet.com
www.PodcastInterviewMarketing.com

This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a multidisciplinary approach to strategy, execution, and mindset to assist business leaders with elite executive coaching.
Talking with IV’s Kristen Nolan, Carla uncovers how podcast interviews are not merely a platform for visibility, but a strategic tool for impactful messaging and business growth. Carla shares insights on the strategic use of podcast guesting, emphasizing quality over quantity. She discusses her methodical approach to choosing interview topics that resonate with her brand’s core message and ensures that every appearance delivers tangible results. Through her story, learn how repurposing content and utilizing video can enhance your digital footprint and attract the right audience.
This episode is a masterclass in the long game of podcast guesting as a potent tool for thought leadership and credibility building.
 
Timestamps From This Episode
[03:22] Podcast guesting as a cornerstone strategy for thought leadership.
[06:28] Podcast guesting is a long game – managing expectations and the indirect impacts of podcast appearances.
[10:37] Managing brand and message alignment during your podcast interviews.
[16:00] Maximizing the longevity of your podcast interviews.
[17:45] Advice for service professionals using podcast interviews to grow their brand and business.
 
Resources From This Episode
www.thaxa.com
www.InterviewValet.com
www.PodcastInterviewMarketing.com
 

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you.
Tiffany Meenk talks with IV founder Tom Schwab on the missing link between podcast guest appearances and achieving tangible results in your business, providing an in-depth analysis of effective podcast interview marketing strategies for business growth. They highlight the necessity of targeting the appropriate audience, adopting an educational mindset, and crafting compelling calls to action. The conversation also covers the importance of tracking the success of interviews through attribution, personalizing listener experiences, and the value of a systematic marketing approach. They debunk the myth that podcast marketing is ineffective, stressing the need for clear goals, patience, and repurposing content.
Tom's wisdom and insights on optimizing guest outcomes are not just opinion - they are founded on extensive data collected from more than 75,000 podcast interviews over the past nine years. A must-listen conversation on implementing an effective podcast interview marketing strategy into your business to drive long-term success.
 
Timestamps From This Episode
[02:32] Targeting the right audience is the first and most important step for podcast interview marketing success.
[12:12] Approaching podcast interviews with the right mindset – it’s a relationship, not a transaction.
[17:20] Creating compelling calls to action and building an ROI attribution system.
[30:14] Designing your podcast interview marketing strategy with your goals.
[32:24] Podcast guesting is a long-term marketing strategy – it’s a marathon, not a sprint.
 
Resources Mentioned In This Episode:
www.PodcastInterviewMarketing.com
www.InterviewValet.com