29 min
The Power of a Back Story Thought Leadership Studio
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- Marketing
Episode Five: George Lucas' use of Joseph Campbell's Hero's Journey Star Wars is just one example of an archetypal back story that gives power to a message. It is the story behind your story. Your message should have an invisible structure on which the content of the story is hung - similar to how flesh and muscles are hung on a skeleton - that may not be visible to the casual observer, reader, or content consumer. There are 3 main types of back-story you can use to add power to your thought leadership.
The episode page with the special offers mentioned is at https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-a-Back-Story
Episode Five: George Lucas' use of Joseph Campbell's Hero's Journey Star Wars is just one example of an archetypal back story that gives power to a message. It is the story behind your story. Your message should have an invisible structure on which the content of the story is hung - similar to how flesh and muscles are hung on a skeleton - that may not be visible to the casual observer, reader, or content consumer. There are 3 main types of back-story you can use to add power to your thought leadership.
The episode page with the special offers mentioned is at https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-a-Back-Story
29 min