38 min
The Power of Personas B2B Content Experience
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- Marketing
In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: Why persona development is important.Persona development processHow personas feed into buyer journey mappingThe differences between persona development and buyer journeyExamples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATIONWhat content strategists and content marketers should consider when embarkin...
In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: Why persona development is important.Persona development processHow personas feed into buyer journey mappingThe differences between persona development and buyer journeyExamples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATIONWhat content strategists and content marketers should consider when embarkin...
38 min