18 episodes

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.Presented by Bob Meijer & Miles McNair — founders of PPC Mastery. Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/community Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog 

The PPC Mastery Podcast Miles McNair & Bob Meijer

    • Business

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.Presented by Bob Meijer & Miles McNair — founders of PPC Mastery. Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/community Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog 

    E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery Podcast

    E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery Podcast

    Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.
    In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.
    Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").
    Follow Kirk here:
    - Follow Kirk on LinkedIn
    - Follow Kirk on X
    - Read his blog at ZATO Marketing
    - Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"

    Subscribe to The PPC Edge
    Get advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blog
    Subscribe to The PPC Mastery Podcast
    📺 YouTube: https://www.youtube.com/@ppcmasterycom
    🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
    🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA
    🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

    • 55 min
    E17 - How to deal with stress in PPC - The PPC Mastery Podcast

    E17 - How to deal with stress in PPC - The PPC Mastery Podcast

    Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost.



    Thanks to Thomas Eccel for submitting his question!

    • 50 min
    E16 - Benefits of the growing PPC community - The PPC Mastery Podcast

    E16 - Benefits of the growing PPC community - The PPC Mastery Podcast

    Miles answers a question from Thomas Eccel:

    “What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

    • 9 min
    E15 - How to create high-converting landing pages - The PPC Mastery Podcast

    E15 - How to create high-converting landing pages - The PPC Mastery Podcast

    In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework.

    • 50 min
    E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast

    E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast

    In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments. 

    • 30 min
    E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast

    E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast

    Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!

    • 16 min

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