The PR Pace Podcast Annie Scranton
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- Business
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If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.
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PR for Fitness: Celebrity Trainer Anna Kaiser
Start your week off with some health & fitness inspo, courtsey of Pace PR Client, Anna Kaiser. Anna, a professional dancer, has built her career off of creating fitness routines that actually work and are FUN to boot! With a celebrity clientele that includes Kelly Ripa, Shakira and Alicia Keys, she's introduced her at-home program so you can get STRONG all in the comfort of your own home. Rachel Tavel also stops by and talks about life as a freelance fitness + wellness writer. Enjoy!
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The Dream Exchange: A New Stock Exchange for Minority-Owned Busineses
The American Dream is something we all have heard about ... but that American Dream is not necessarily equal for all. Enter Joe Cecala, founder of the Dream Exchange, the soon-to-launch new stock exchange, focused primarily on minority-owned businesses. Rachel Woodall, Executive Producer at Cumulus Radio in Chicago, also joins to talk about her day-to-day routine.
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PR for the Rocket City: Huntsville
Guess which American city holds the most PhD's per capita? Not NYC, not SF ... it's Huntsville, Alabama and that's just the tip of the iceberg about interesting facts happening in this fine American city. Lucia Cape, SVP of Economic Development in the Chamber of Commerce, joins us to talk about why this city is thriving, in part due to their investment in music as an economic growth tool. Anna Staropoli, freelance writer and editor, also stops by. Anna had just visited Huntsville and we discuss her process for covering the economies of various cities. Enjoy!
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Tax Day PR-- a Conversation with Tax Pro Karla Dennis
Everyone's favorite day is almost here -- Tax Day! Just kidding. But when you're lucky enough to work with the wonderful Karla Dennis, tax attorney and small business advisor, you're always in good hands. Karla shares her amazing entrepreneurial story with us + how the media and PR has helped her career so much. Personal finance reporter Mary Beth Eastman also stops by to share with us her best tips for working with publicists. Enjoy!
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Inside PR Strategies: Unraveling the Psyche of Terrorism and Capturing Local Stories in Florida
This week, we interview Dr. Nina Cerfolio, a psychiatrist with a new book out called Psychoanalytic and Spiritual Perspectives on Terrorism. We talk about this terrible reality we're all dealing with, and how, through her work and in writing this book, she offers tips and techniques for using spirituality to cope with terrorism. Next up is Geovany Dias, a reporter with WFTV in Orlando, Florida, who shares his international background and pro tips for working with local TV stations. Enjoy!
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To Wiki or Not?
How important is Wikipedia in the PR world? Luckily we brought on the person who wrote the book on that very topic! Rhiannon Ruff is the author of "Wikipedia & Crisis Communications" and we explore and break down the evolution of Wikipedia; how important it is for your clients; and how to navigate the clunky and laborious process of editing a page. Terri Huggins Hart, freelance journalist, also joins this week where we talk about her favorite ways to with PR pros. Enjoy!
Customer Reviews
Great PR insights
I love hearing the perspectives of other journalists and PR professionals. I always learn something new and this podcast offers a plethora of great tips and insights!! Annie also knows how to ask good questions that talk about the craft and the people behind it. I enjoy the episodes!
Fantastic show!
Annie Scranton is an amazing host and thought leader in PR. Highly recommend this show for
some great takeaways!