This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success.
Rachel Bond | A Special Behind-The-Scenes Look of The Podcast | TPOT 200
In this episode, podcast editor and content creator Rachel Bond joins the show. We talk about how The Practice of Therapy Podcast gets made. If you have a podcast of your own, Rachel gives tips for promoting it on social media. Plus, we chat about saving time on social media by batching content, creating a calendar, and even outsourcing. Tune in as Rachel talks about helping students for FREE with Affordable College Prep. Plus, I have an exciting announcement at the end of the show – you don’t want to miss it!
Meet Rachel Bond Rachel Bond graduated with her MBA in 2019. After college, she freelanced full-time as a writer, content creator, and podcast editor. Plus, Rachel completed the Disney College Program and two years of AmeriCorps service.
Recently, Rachel and Dr. Alan Seidman started a nonprofit, 501(c)(3) called Affordable College Prep (ACP). As Vice President and Managing Director of Affordable College Prep, Rachel aims to help students from lower-income backgrounds make affordable college choices and complete higher education using their free coaching. Rachel loves to help students with their college applications, essays, and scholarship search. Learn more at affordablecollegeprep.com.
How The Practice of Therapy Podcast Gets Made Gordon uploads audio from the interview, which is pulled from Zoom into Google Drive. From there, we go into an audio editing software and upload the audio into a template. Rachel takes time to comb through the audio and cut anything out. From there, we will plug the audio into Levelator. The Levelator is a free software that will level, compress, and normalize the audio in a matter of minutes.
In iTunes, Rachel can finish the id3 tags. The id3 tags are bits of information that display on the track. For instance, she always makes sure there's an artist name, album name, year, genre, etc. At this point, everything is done for the audio, so it's ready for our podcast hosting service. We use Libsyn – and they will distribute the podcast to all of the apps like Apple Podcasts, Spotify, Google, Amazon.
From there, Rachel will upload the complete audio into Otter.ai, which is a transcription service. Depending on how long the audio is, it could take a few minutes to 15 minutes to finish. Once finished, we will have a written version of the podcast, also known as a transcript. Using the transcript, Rachel will write the podcast show notes that get uploaded to Libsyn and WordPress. You can always check out our show notes on the practiceoftherapy.com
Promoting Your Podcast on Social Media Promoting your podcast on social media is a great tool to get listeners and guests on your show. Each social media platform is different, so it does take time to alter your posts, but it's worth it. For instance, in Canva, you can change your graphics based on where you post them. Also, you can't post as much text on Twitter as you can on Instagram. Plus, the links don't work on Instagram as well as they do on LinkedIn. So there's a lot of tweaking that is time-consuming, but it's worth it.
Saving Time With Social Media Outsourcing is a great way to save time on this. Another great way to save time on social media is by creating a calendar. It can help you visualize all your planned posts for the next weeks or months ahead. Buffer is a software designed to manage social accounts by scheduling posts to Twitter, Facebook, Instagram, Pinterest, and LinkedIn. IGTV is another social media tool you can utilize for your podcast. If you're recording a podcast, record with the video on! That way, you can use the video to promote your podcast, tease the episode, and introduce the guest to your audience.
Free Advising With Affordable College Prep If you need help with anything college, Rachel wants to be the person to give a helping hand. All of the Affordable College Prep services are currently free to high school and college students. We help students with their college applications, essays, and finding sch
Reflections From My Private Practice Journey | TPOT 199
I learned a lot of things about starting a private practice the hard way. I'm grateful to share the lessons that I learned from my journey and help you not make the same mistakes that I did. First, I speak about the importance of knowing your 'why' on starting a private practice. Once you know your 'why,' other aspects of your business will begin to fall into place. Tune in as I dive deep into lessons learned around finances, marketing, outsourcing, and systems. Plus, I direct you to all sorts of resources that will help you on your journey. Thanks for being with me!
Knowing Your 'Why' For Private Practice Why did you want to go into this profession, to begin with? Why did you want to go into clinical work, become a therapist, a social worker, psychologist, marriage and family therapist, licensed professional counselor, or whatever you are within this particular profession? Your 'why' is an important piece to keep in mind as you build your private practice. So, I invite you to think about your inspiration. When we get busy with business, we can lose sight of our inspiration, and eventually, we will feel a little burnt out. Private practice is hard work! We have experienced a lot of struggles because of Covid, so knowing your why is more important than ever.
Private Practice Isn't For Everyone One of the things that you need is a sense of wanting to feed the creative side of yourself. We can all feed our creative selves differently, but is a private practice adding to your creative side? One of the things that you need to be successful in private practice is an entrepreneurial spirit. In other words, you need to accept challenges along the way on your private practice journey. I love to learn about the business side of things; it's what inspired me to start The Practice of Therapy back in 2016. I started this podcast so I could share lessons learned around the business aspects of private practice.
Learning About The Financial Side of Private Practice One of the first things you have to learn about private practice is the money side of the business. I put together a course on teaching people about the financial side of private practice. When you go into business, you need to have some money to kind of back that up. A lot of traditional companies do it through investors. In other words, they get people to give them money for some return on that investment. When we go into private practice, we want to be self-sufficient. If you're interested in learning more about managing the financial side of your practice, check out my course Money Matters In Private Practice.
Have Money Saved Before Starting Your Private Practice So, I started in private practice, doing it part-time and working for an agency. The extra income took the pressure off of me when I built my private practice. I wouldn't recommend diving into private practice unless you have enough money to back yourself up. I spent a year saving money, so I had a reserve. That way, if something happened, I had a buffer to protect me through emergencies. You need at least three to six months of income and expenses saved away before you jump into full-time. It will take a tremendous amount of pressure off of yourself.
There Is More Than Enough Business For All of Us One thing that I've learned during the pandemic is that there is more than enough business for all of us. It's a matter of being able to put yourself out there and market your practice in a way that people can find you. That's all marketing is, is just making sure that you've got a website that is performing well and you are networking with the right people. If you are insurance-based, you need to be on the right insurance panels. I have a Facebook Live where I give all sorts of marketing ideas. You can watch the replay HERE.
Keep It Simple When I first started my practice, I made my systems and processes much more complicated than they needed to be. So one of the things I would recommend is to keep it simple an
Joe Sanok | Thursday Is The New Friday | TPOT 198
Have you ever thought about where the seven-day week comes from? In this episode, Joe talks about his brand new book, Thursday Is The New Friday. The seven-day week was created four thousand years ago, and the forty-hour workweek was built in 1926. We are the post-pandemic generation that gets to say, do we want to do work the way we used to, or are we going to create something new? Tune in as we chat about productivity, slowing down, and the importance of outsourcing.
Meet Joe Sanok Joe Sanok, MA, LLP, LPC, NCC is the person behind the #1podcast for therapists, The Practice of the Practice. Joe has helped hundreds of private practice owners in growing and scaling their private practices. Joe has also been a mentor and coach for Gordon in his journey and inspired him to start The Practice of Therapy.
Joe says, “In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k! In fact, every month I post exactly what I made and how I made it. It’s important to me, because we don’t usually talk about money and how to make it in an ethical way. I want to increase your influence and your income!”
Where Did The Seven-Day Workweek Come From? Where did the seven-day workweek come from? How do we understand just this concept of time to begin? A year makes sense: it's when the earth goes around the sun. Also, a day makes sense: it's how long it takes the world to spin. However, the seven-day workweek doesn't make sense. When the Babylonians over 4,000 years ago looked up in the sky, they saw seven essential things: the sun, the moon, earth, Mercury, Venus, Mars, and Jupiter. With that, they said we should have a seven-day week. The Romans had a ten-day week, and the Egyptians had an eight-day week. We think that this seven-day week is just how it is. Well, we could have had a five-day week and had seventy-three of them in a year.
The Industrialists Gave Us A Forty-Hour Workweek Fast forward to the 1900s; the average person was working ten to fourteen hours a day, six to seven days a week. There were protests around this – people wanted a forty-hour workweek. There was a national lockdown because they were scared that these protests and the uprising would spread. In 1926, Henry Ford said he would start the forty-hour workweek. Henry Ford wanted to sell more cars, and he knew people were not going to buy a car to get to work faster. However, if they had a weekend and wanted to visit their friends and family quickly, they would buy a car. The industrialists gave us this model of how to view the world.
It's Time To Slow Down To Get More Done The research shows that when we slow down, when we're not maxed out and stressed out, that's actually when our productivity and our creativity go up. When we slow down correctly, we truly can do better work. You shouldn't check your email after your kids are in bed; maybe you shouldn't work as hard on a Friday, perhaps you should rein in some of those hard and soft boundaries. When you are ready to kill it, how do you do that? We can use neuroscience to inform the way that you work so you get more done. Gordon is a fan of using the Full Focus Planner. It forces Gordon to slow down, think about things, and process stuff in a different way. Most of us are on our phones all day. With the paper planner, we can focus more on what we are doing.
Stop Getting Distracted From What Means The Most Whenever you are distracted from your business for one minute, that's one minute less you will get to spend with your friends and family. If you spend half an hour roaming the internet, that's half an hour you could be playing with your children. When you do things that distract you, you are really stealing time from the people you love the most. Often, when we get distracted, it's a lack of planning. If yo
Gabe Nelson | Preparing for Worst-Case Scenario In Private Practice | TPOT 197
Today we talk about preparing for emergencies in private practice. As a solo practitioner, certain things need to be in place before you have an emergency on your hands. If you haven't started preparing yet, then it's not too late! Gabe Nelson joins the show to explain exactly what you need to do to be ready for the worst possible scenarios. Tune in as we chat about saving for emergency funds, getting the right insurance, and ensuring you are protected as a business owner.
Meet Gabe Nelson With almost three decades in the financial services industry and more than a decade as an independent small business owner, Gabe Nelson already had an established thriving practice and solid reputation in his industry when he recognized an interesting trend among some of his favorite clients.
More and more, he found himself working with self-employed professionals and solo-entrepreneurs. And as a business owner himself, he was fired up about helping them navigate the unique challenges they were facing – because he was just like them.
He understood that independent professionals have specific needs. Most financial advisors don’t know exactly what it takes to transition from employee to independent contractor status or establish long-term financial security without relying on a regular paycheck.
He also knew that with more of the workforce becoming self-employed every day, more people could benefit from working with an advisor who knows how to plan for the whole financial picture, including legal, estate, financial, retirement, life, disability, and more — with an entrepreneurial spirit.
So he took his passion for providing a personal touch with hands-on problem-solving and solution-oriented comprehensive planning and decided to focus on serving solo entrepreneurs.
Preparing For The Worst Possible Event We're talking about preparing for emergencies or preparing for the worst thing that could possibly happen. It would help if you protect yourself from a crisis as a practicing therapist. This preparation should come in handy whether you're running a solo practice or a group practice. There are certain things that you need to start thinking about and putting into place.
For instance, make sure you have money set aside in case something happens. If something does happen to your practice, and you're not able to keep working or seeing your clients, then what is your plan? The pandemic was a great test run for a lot of people. The beautiful thing about therapy is that you can still see clients virtually and do a lot of your practice through telemedicine.
Start Saving For Your Emergency Fund Today If you haven't yet, then it's time to set aside a certain amount of money in your practice. It would help if you considered how much money you are willing to save. It can be anywhere from three months to six months or even twelve months. Gabe recommends that solo private practice owners reserve twelve months of their income for emergency use. As a solo practitioner, that business checkbook is kind of like your personal checkbook. Many people think that if their business is doing well, they are going to be okay on the personal side. However, that is not always the case.
Do You Have The Proper Insurance? The next step is to start making sure that you've got some adequate insurance in place to protect you from those types of things that could happen. No one ever likes to talk about insurance. I mean, no one's talking about life insurance, and they don't want to talk about disability insurance. These are all things that you need to start thinking about when you are an adult businessperson and running a practice. Make sure that you've got an adequate amount of life insurance in place. Gabe is a huge fan of just Straight Term Life Insurance; keep it simple, get as much coverage as you can, and for the lowest cost.
Who Will Take Over Your Business? If something does happen to you, what is going to happen to your business? Do you have another set
Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196
Dr. Chin is here to chat all about her new app, CE Hub. CE Hub is a tool for mental health professionals to store their continuing education certificates and track their units earned toward licensure. You can upload your certificates, and CE Hub will take care of the rest. Tune in as we talk about diversifying your income, the importance of outsourcing, and the nuts and bolts of creating your very own application.
Meet Dr. Lani Chin In therapy, my goal is to assist you in addressing issues that are difficult to confront on your own, which often manifest as anxiety, depression, or dissatisfaction in relationships and/or your career. I approach our work together collaboratively, by helping you to articulate your thoughts and feelings in a safe, confidential, and nonjudgmental environment. My task is to encourage you to express yourself, clarify your goals, and explore the obstacles that have held you back.
I listen, reflect, and use clinical methods based on my training and expertise. I strive to help you develop strategies that support the progress you desire. I listen for the patterns in your life and help you identify them so that you can develop a clearer understanding of your life experiences and develop new, more satisfying ways of relating. My understanding as a therapist is informed by my training and clinical experience but also grounded by a long-held commitment to my own psychological work and development.
The Double Pandemic of Social Isolation Dr. Chin works with people that identify as being different. So whether they are cultural minorities or people in the LGBTQ community, those are mostly the people she works with. Also, Dr. Chin works with individuals, couples, and anyone who identifies as different or feels like they're outside. Usually, Dr. Chin's clients feel a level of isolation in general. Plus, the pandemic has been incredibly difficult. People already feel isolated because they are different on top of the isolation from the pandemic – it's a double whammy for patients.
Track Your Continuing Education Certificates Dr. Chin launched the CE Hub App. It's a new, easier way to store and track your Continuing Education certificates. You can safely and conveniently store all of the documents you need to renew your license in one place. Plus, the app lets you track your progress along the way, so you know exactly where you stand. No longer will therapists have to search for misplaced certification, there will be no more guesswork about how many credits you've earned, and no more miscounting when it's time to renew.
How The CE Hub App Works First, people log in. The first screen asks you questions about the certificates that you've earned. So you'll enter the title, the number of credits earned, and whether or not it was a live course. You can indicate that on the app and then save a copy of the certificate as a PDF. Then you enter in your license information and what your profession is like psychologist, marriage and family therapist, licensed clinical social worker, or licensed professional counselor. You'll also input what state you're in and the number of units you need to complete.
Creating Goals Around Continuing Education You can keep a mental goal for yourself. If you want to pursue EMDR training or have X number of diversity credits that you've earned, you can set your personal goals within the app that might go beyond what the state requires. The app then matches what you've entered against what the requirements are. It puts that information into a pie chart. So it graphs out how many certificates you've done, and then it breaks it down by category according to what subject area the credit was in. It stores the certificates for you. So it's all through PDF. Then, if anything happens where you need an additional copy of the certificate, you can get on there and email the PDF to yourself.
Outsourcing Work When Creating An App Dr. Chin outsourced the work for her app. She first started with a w
Austin Kirkland | Fall Into Cash During September | TPOT 195
In this episode, Austin Kirkland from Brighter Vision joins the show. We chat all about the Fall Into Cash campaign. It's is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. If you want to get a head start on boosting your practice by becoming a Brighter Vision customer, then Fall Into Cash is one of their most significant sales. Tune in as we chat about improving your website, the importance of search engine optimization, and why you need to start blogging.
Meet Austin Kirkland Austin Kirkland is a Senior Account Executive at Brighter Vision. Austin has been a part of the Brighter Vision team for almost 3 years, but outside of work, he is a photographer! In fact, he was just commissioned by the Denver Parks and Recreation to shoot all their cityscapes for their 2021 print materials. If you’re interested, you can see his work on Instagram at @austinkirklandphotography.
What Exactly Does Brighter Vision Do? Brighter Vision makes marketing simple for therapists. They work one-on-one with therapists to get a custom website built that's unique to their practice. More important than the website itself, Brighter Vision will help market your services. They want to make sure that when a potential client searches for therapists, you will be one of the first options on Google. If you are intimated by building a website, then Brighter Vision is the way to go.
Is Social Media Overwhelming? Try Social Genie! Social Genie has a library of thousands of social media and blog posts that you can edit, customize, and schedule across all platforms in a matter of minutes. As a client of Brighter Vision, you can decide what type of content is posted. For instance, you can choose to have a post about anxiety released every single Monday. It takes only a matter of minutes to set up. As a client, you will also have the ability to view the schedule and see the upcoming posts. Plus, you'll have the option to and delete posts as you see fit.
All About The Fall Into Cash Campaign Brighter Vision's Fall Into Cash campaign is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. There'll be weekly blogs, webinars content over the entire month. Between all of us, we will be giving away about $17,000 worth of giveaways. Additionally, you also get a very, very heavy discount on the services with Brighter Vision. They love to provide free information and resources for therapists looking to grow their practices and fall into cash.
Get Help With Your Private Practice Website There are two types of clinicians that Brighter Vision works with when it comes to their website work. There's the clinician that doesn't have a website, and this is going to be their very first website. Often, this clinician doesn't have a niche yet; but Brighter Vision can still help market their services. While on the other hand, there are clinicians who currently have a website. More often than not, they are fed up with how the website is going. So, Austin likes to ask what they like about the website and what they don't like about it. More often than not, Austin can bring pretty much any aspect from their old website to their new website.
How Search Engine Optimization Works and The Importance of Blogs Without search engine optimization, your website's not going to be found unless they know the exact address of it. SEO is a code that describes your website to Google. That way, Google knows who to show your website to. One of the most important things to do around search engine optimization is blogging. A significant factor with how well a website will rank over time is simply how often it's being updated. Google wants to show its users relevant and up-to-date content. So by updating your website, then you are telling Google that you have new information. A great w
Comprehensive practice-building advice, made delightfully accessible
Growing a therapy practice can be daunting, and the mounting pile of (often conflicting) advice out there can lead to overwhelm. Gordon’s podcast is a welcome beacon of clarity and encouragement. I’ve enjoyed learning from his thoughtful conversations on all aspects of practice-building, and I’m now honored to have joined him as a guest. Thank you for cheering us all on, Gordon!
Must listen podcast!
Brand new listener! I really enjoy Gordon’s interviewing style
Thank you for providing amazing information and such wonderful value! I appreciate the time you take to ask insightful questions and offer your wisdom and knowledge. Fabulous content and podcast!!