The Product Marketing Expert‪s‬ Marcus Andrews, Alex Lopes

We say segmentation, you think buyer persona. But how do we move away from this traditional flawed tactic and take a more data-driven, inclusive approach to customer insights? After all, we use these insights to help align each aspect of the business around the customer. In this episode, Tamara walks us through her model for optimal segmentation, including where to start, what kind of data to gather, and how to put it to use with tangible examples from her experience.

Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one typically break into product marketing? What roles make for good product marketers? And what skills will be important to develop along the way? In this episode, Lauren uses her experience to break it all down for us.

For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's likely when things get back to "normal" a lot of this will stick. This week’s expert, Sara, shares how we can remain productive, communicate effectively, and maybe even thrive in a distributed remote world.. We also talk about building a long-term culture and maintaining psychological safety amidst our remote environments.

In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG and self-service? It’s very likely that PLG will be the future of how we do business and I think it’s a huge learning opportunity for the craft of PMM. Tune in to hear more about what this means and how your team can adapt to this new go-to-market model.

New go-to-market models are disrupting B2B right now. Will PLG and self service replace you? Or is it an opportunity to take advantage of? Self serve products allow the customer to discover, try, and use your product without any human interaction. People love this, but what is the role of marketing at this type of company? How does it differ or face unique challenges? This week's expert, Christy of Airtable, breaks it down for us.

In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of learning, absorbing new knowledge and a time that when well utilized, sets up a foundation for success. The first 90 days are an opportunity to start deeply understanding the product, the market and the customer. Tune in to hear what you should be doing and thinking about to make the most of this time.