The Profitable Writer Kent Sanders

No matter what your product or service, and no matter what type of books you write and publish, you need to grow your audience.

Why? Because ultimately, your business depends on people and their willingness to buy from you.

That’s why I’m excited today to feature this incredible interview with Bryan Harris, CEO of Growth Tools, a monthly coaching and done-for-you partner matching service that makes it nearly impossible to fail at getting more customers.

They combine proven growth playbooks, 1:1 coaching, peer support, and matching you with your best fit partners who will promote your offer, so you’re never overwhelmed, stuck, or left wondering what to do next.

On this episode, I had a chance to talk to Bryan about an innovative and very successful method of growing your audience, which is borrowing other people’s audiences. He’s had great success with this method, and he shares which audiences to borrow, how to borrow them, and what to do afterward.

Bryan and I also talk quite a bit about ghostwriting. He gives some fantastic advice for connecting with clients and dealing with some of the problems that can come up with client work.

I was blown away not just by Bryan’s strategies, but also by his humility and honesty. He shares some of his own mistakes and disappointments in business—which we can all relate to.

Bryan and his team have also been kind enough to put together a very cool page of resources he mentioned during the conversation. This is not a static page on their website—it’s an actual list he made while we were talking, so it’s completely customized for Profitable Writer listeners.

You can grab it at https://growthtools.com/kent. You can also learn more about Growth Tools by visiting https://growthtools.com.

 

Many writers who want to grow their business spend their time focusing on the craft of writing. They go to conferences, read books, listen to podcasts, and take courses on how to be a better writer.

Which is all well and good … except that there’s a lot more to building a business than doing the work. The other 50% of having a successful writing-based business is the business side.

That’s why I regularly have guests on the show who have all kinds of businesses. There is much we can learn from other industries about what it takes to be successful as a business owner.

Today I’m very excited to bring you an incredible conversation with one of the most successful business leaders I personally know. Ali Hemyari is the founder and owner of Nashville K-9, which is Nashville’s premier dog training facility. He’s a serial entrepreneur who’s started various businesses, from advertising, to becoming a pet industry expert, and much more.

Ali is a multi-event triathlete, a helicopter and airplane pilot, real estate guru, certified SWAT Operator, Sniper/Firearms Instructor, and a general try-hard, servant-hearted, overachiever who wants to make a difference in today’s world.

He’s a husband and father, a God Seeker, and an inspiring leader who hopes that his story can effect a significant change in someone who wants to be better, do more, accomplish, and help. You can visit his websites, https://nashvillek9.com and https://hemyaricompanies.com to learn more and see a complete list of his companies.

I’ve asked Ali to join me for a conversation about his fantastic new book, Discipline: What It Really Takes to Build a Seven-Figure Business. This is a short book you can read in less than an hour, but it’s absolutely packed with wisdom about how you can actually build a successful business, no matter your industry.

In this conversation, we explore some of the principles in his book and how they apply to writers building their business. We talk about:


Ali’s story of how he built his very successful dog training business.
How writers doing client work can better market themselves.
Sales principles and working with clients.
The importance of giving back to your community.
And much more!

Many thanks to my good friend, Honorée Corder, a shout-out for introducing me to Ali.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

The way I look at it, there are two forces at work to growing a sustainable writing business, or any business for that matter.

 There are external elements that people see: the websites, the blog, the books, the client conversations, the work you produce, and so forth. But then there is also the internal element—the mental and emotional journey you are taking.

When you start taking your business seriously, it feels like the external elements are going to be what make or break you. You think it’s all about learning to connect with certain types of people or understanding the craft of writing.

But as you get your feet wet and establish yourself a bit, you come to understand that it’s really more about the mental and emotional journey you’re taking. People typically don’t self-destruct because they don’t know how to write a book outline or they get something wrong when putting their book on Amazon. They self-destruct because they haven’t gotten a handle on their emotional and mental life as a creative and a business owner.

That’s why I’m honored and excited to have my friend, Chris Morris, as a guest today on the show. He’s going to help us navigate some of these issues from the perspective of building our resilience and mental health as writers and business owners.

Chris is the author of the excellent new book, Resilient and Redeemed: Lessons About Suicidality and Depression from the Psych Ward. He’s written several other books on topics such mental health, faith, and chronic illness. Chris is also the host of the “Resilience and Other Things” podcast.

I got to know Chris a number of years ago through my good friend, Jim Woods. I soon discovered that Chris, who is accountant by trade, was not only a thoughtful and kind person, but one of the most gifted writers I know.

Let me share a bit about Chris in his own words. This is from the bio section of his website, https://chrismorriswrites.com. He says, “I spend my time writing about how to balance faith and difficult times. I have both mental illnesses and chronic illnesses, but I’m learning to thrive anyway. I’ve never been good friends with normal, but I’m well-acquainted with disappointment and pain. I guess that’s why Redefining Normal is part of the code here, because it’s been part of my journey.”

Chris and I talk about several topics in this conversation, including:


Why writers and creatives often uniquely struggle with mental health.
The role that writing has played in his recovery.
How he finds resilience in dark times.
Practices and routines for staying mentally healthy.
His thoughts on publishing pathways for authors.
And more!

You can check out Chris’s books and podcast at https://chrismorriswrites.com.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

So you’ve finished writing that book that’s been on your heart and mind for a long time. You’ve put a lot of time, planning, and energy into crafting the best book possible. You’ve considered your business goals and how the book will help you achieve them. You’ve thought about your reader’s journey and how the book can help them.

Now that you’ve written the book, that’s only part of the journey of bringing this book to life! One of the areas many writers don’t think about much is the design of their book.

As writers, we like to focus on the words and storytelling. However, the design of your book has a huge impact on the reader’s experience, not to mention how you will market it—and how it will be perceived—by your ideal reader.

That’s why I’m excited to bring you this conversation with my friend, Kaycee Parker. She is a graphic designer and writer who has been freelance designing for various clients nationwide for over ten years.

Kaycee published her first devotional book in 2023, titled Devotions on Diabetes: A 30-Day Journey to Anchor Your Soul. (You can grab your copy by visiting https://devotionsondiabetes.com/book.) She enjoys cover design and interior formatting, but more than anything, she loves to help bring a book to life for an author.

In this conversation, we dive into 5 ways to improve the design of your book. This is based on her excellent free guide, which walks you through each of these steps. You can download it by visiting https://kpcommunications.net/bookdesign.

Let me say this as plainly as I can—I see a LOT of self-published authors publish books with mediocre or even terrible covers, or formatting that doesn’t look good. Don’t compromise the quality of your book by letting poor design detract from the reading experience.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

As you’re well aware, there are basically two sides to being a writer. There’s the creative side, which allows us to tell stories and communicate in a way that connects. Then there is the business side, which allows us to create sustainable income in lots of different ways.

Most of us gravitate toward the creative side of writing and struggle with the business side. It doesn’t come as naturally to us. That’s why I’m excited to feature this interview with Liz Wilcox.

I originally ran this interview last year, but shortly after the interview came out, Liz applied to be a contestant on the CBS show Survivor … and made it! I’m re-running this episode not only because you can watch Liz compete on Survivor right now, but also because I’ve gotten a lot of great feedback on this conversation.

Liz is the mastermind behind the wildly successful Email Marketing Membership, a simple $9 per month subscription that helps you improve your email marketing through templates. In our conversation, we dive into the story of how she created a business with 3,500 members and moved away from doing client work so she could focus on serving her students and growing her membership.

Liz is going to inspire and motivate you to start putting more time into creating your own content and moving toward building a business that fits your lifestyle and personality! She also happens to have the most fun website I’ve seen in a long time.

You can check out Liz’s Email Marketing Membership at https://lizwilcox.com and grab her free email swipe files, which include templates for an email welcome sequence and more!

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.

I’m honored today to bring you a conversation with Honorée Corder, who is my Yoda, Gandalf, and Dumbledore all rolled into one. She’s my mentor and business coach, and it would be an understatement to say she’s had a big impact on my life and business these last few years.

Honorée Corder is the #1 expert on self-publishing. You can scour the internet, and I promise you will not find anyone who has more experience, credibility, or success when it comes to publishing and marketing their own books and creating a multi-layered, successful business from their ideas.

She is also the author of dozens of books, including: You Must Write a Book, The Prosperous Writer book series, Vision to Reality, The Bestselling Book Formula, Write Your First Nonfiction Book, She’s sold millions of books, so she definitely knows a thing or two about selling and success. Honoree also runs the Empire Builders Mastermind, which has been an awesome experience these last couple of years.

One of the ways we work together is that Honorée offers bespoke book creation to clients, and I’m the ghostwriter for those projects. Basically, this means it’s ghostwriting, publishing, and marketing at a very high level. It’s been an honor and a pleasure working on her team because she not only knows about marketing … she’s also written dozens of books and has sold books in every conceivable way.

Today’s episode is a recording from Honorée’s recent appearance as a guest expert in our Profitable Writer Community. We do a call each week, and once a month we feature an expert. Honorée shared some thoughts about money mindset and book monetization from her brand-new book, You Must Monetize Your Book.

On this call, we hit on several key topics:


The meaning of the phrase, “Scared money don’t make money.”
Using the filter ELFF (easy, lucrative, fast, fun) to decide which income streams to develop.
Why you need to start thinking a lot bigger.
Various income streams you can develop.

I encourage you to grab a copy of her new book because she shares a lot more detail than what you’ll hear on this call. But I hope it whets your appetite for more!

You can connect with Honorée and learn more about her books, courses, and more, by visiting https://honoreecorder.com.

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Today’s episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I’ve worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.