The Revenue Stream RevenueHero

On today's episode of The Revenue Stream, I had the opportunity to chat with Andrew Allsop, Senior Demand Gen Manager at BRYTER.

Andrew comes with several years of experience running his own agency (Wonderkind), selling it to Powered by Search, and running Demand Gen that drives pipeline and closes into revenue for several B2B companies.

We talk about the importance of understanding the impact of channel metrics on your bottomline metrics, what it takes to convert an MQL to Opportunity efficiently, why and how you should segment your campaign efforts, forecasting and planning your campaigns for it, and the importance of scrutinizing your data.

I had loads of fun chatting with Andrew in this episode and I hope you enjoy the show too. See ya on the other side. 👋

On today's episode of The Revenue Stream, I had the opportunity to chat with Lydia Hutchison, Head of Business Development at Acryl Data.

Lydia comes with several years of experience building and leading teams that build pipeline through outbound.

We talk about the impact of AI in prospecting, videos, openers that work for her, and more. If you're wondering what it takes to level up your prospecting efforts in today's world, this is the episode for you.

I had loads of fun chatting with Lydia in this episode and I hope you enjoy the show too. See ya on the other side. 👋

On today's episode of The Revenue Stream, I had the opportunity to chat with Joseph Hill, Founder of Revenu Agency.

Joseph comes with several years of experience creating paid campaigns that look incredible, tell a story, and more importantly drive pipeline and revenue.

We talk about lead generation vs demand generation, gating content, and what it takes to create thumb-stopping creatives for your next paid social campaign. If you're thinking about spinning up a new paid social campaign, this episode will give you the framework on how to approach it.

I had loads of fun chatting with Joseph Hill in this episode and I hope you enjoy the show too. See ya on the other side. 👋

‍On today's episode of The Revenue Stream, I had the opportunity to chat with Mason Cosby, Founder of Scrappy ABM.

Mason comes with several years of experience running high impact ABM campaigns and was previously the host of a much beloved podcast called Marketing Ladder.

We dive into his thought process and opinions on how to think set up ABM campaigns for success and more importantly also talk about the things that usually lead to its failure. If you're thinking about spinning up a new ABM campaign, this episode will give you the framework on how to approach it.

I had loads of fun chatting with Mason in this episode and I hope you enjoy the show too. See ya on the other side. 👋

On today's episode of The Revenue Stream, I had the opportunity to chat with David Fallarme, who is the VP of Marketing at Owner.com.

Having worked at companies like HubSpot, Referral Candy, among many others, David comes with extensive experience growing marketing teams and solving big, fundamental problems for Series A startups.

We dig into his thought process and opinions on why you should approach marketing with an experimental mindset, what to do if you're behind pipeline goals this quarter, and his hot opinion on hiring A players. 

I had loads of fun chatting with David in this episode and I hope you enjoy listening to his thoughts as much as I did. See ya on the other side. ✌️

On today's episode of The Revenue Stream, I had the opportunity to chat with Kamil Rextin, Founder at 42 Agency.

Kamil comes with over a decade worth of experience running marketing and taking care of marketing ops. We dive into his thought process and opinions on how to think about attribution in B2B marketing. We also talk at length about Marketing Mix Models, self reported attribution, how you can combine qualitative data with the quantitative data to get a more rounded view of your buyer's journey. 

I had loads of fun chatting with Kamil in this episode and I hope you enjoy the show too. See ya on the other side. ✌️