100 episodes

Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive.

Every week, you’ll hear insights from leading B2B growth experts and veteran business owners from around the world. You’ll also hear Jose’s own insights gained from a few decades of B2B sales and marketing experience.

The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth.

If you need help taking the next steps to take control of your business growth, come check out what we’re doing at ValueProp.com.

Business Growth On Purpose Unknown

    • Business
    • 5.0 • 21 Ratings

Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive.

Every week, you’ll hear insights from leading B2B growth experts and veteran business owners from around the world. You’ll also hear Jose’s own insights gained from a few decades of B2B sales and marketing experience.

The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth.

If you need help taking the next steps to take control of your business growth, come check out what we’re doing at ValueProp.com.

    The Future of Business Collaboration with Charles Fry || Ep 355

    The Future of Business Collaboration with Charles Fry || Ep 355

    In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction.
    Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk about the modern workplace; how to get people working together collaboratively, and the challenges that presents for international businesses. 
    Charles Fry is a technology entrepreneur and investor who has launched and grown successful companies in e-commerce, logistics, and IT services. 
    He focuses on the human element of management and leadership to create opportunities and build something great from nothing. Charles' experience enables him to guide clients toward creating digital products that are attractive to investors and customers. 
    He is dedicated to making the world a better place through business and is most often found in the company’s innovation centers in Austin, Texas, Ann Arbor, Michigan, and San Pedro Sula, Honduras.
    After listening to today's episode, connect with Charles on his LinkedIn profile!
     

    • 23 min
    How to Leverage Promotions with Swire Ho || Ep 354

    How to Leverage Promotions with Swire Ho || Ep 354

    Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around.
    Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.  
     Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. 
    Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
    After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show. 
     

    • 23 min
    Creating Purposeful Alignment with Katie Burkhart || Ep 353

    Creating Purposeful Alignment with Katie Burkhart || Ep 353

    The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you.
    Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key thought here is that if you want your team to follow you, you need to start thinking through the lens of "its' not about you!"
    Katie Burkhart is the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's a serial entrepreneur, book author, keynote speaker, and jargon slayer. She asks better questions to make the most of the time we invest in our work.
    After listening to today's episode, visit MatterPulse and access MatterLogic™ or download a copy!
     

    • 23 min
    Pivoting Through Difficult Times with Sue Norma || Ep 352

    Pivoting Through Difficult Times with Sue Norma || Ep 352

    More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion.
    Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that is an OEM of critical technologies that are used in modern manufacturing. In this episode, we will discuss what Sue has learned over the last two years about pivoting through difficult times. 
    Sue Nordman is the president of Obsidian Manufacturing Industries, Inc., a multi-brand manufacturer and grind shop in Rockford, IL. She uses her strong leadership skills to lead her team in the best direction each day, with high-quality manufacturing, integrity, and value for the customer motivating me each day.
    After listening to today's episode, visit Sue's website to learn more about Obsidian Manufacturing
     

    • 21 min
    Jumpstarting Your Lead Gen with Jack Reamer || Ep 351

    Jumpstarting Your Lead Gen with Jack Reamer || Ep 351

    At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is Jack Reamer of SalesBread, an expert in getting leads and booking appointments with potential clients.  
    Jack started SalesBread to help B2B companies get 1 lead per day, even if they've had a hard time getting cold prospects to engage with them in the past. He accomplishes this by using familiar platforms to get your ideal customers excited about your offer - even if you don't have a large sales team or extra time to spend on prospecting. 
    After listening to today's episode, visit Jack's website to learn more about Jack and his business!

    • 25 min
    Designing for Manufacturing with Tony Rogers || Ep 350

    Designing for Manufacturing with Tony Rogers || Ep 350

    Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country.
    But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses 
    Solve critical design and prototyping challenges
    Increase profitability through design strategies
    Enter the do-or-die manufacturing stage with confidence in their design
    If you're in a product-based business where design and manufacturing stages are challenging to navigate, Tony is a guest you cannot miss.
    When you are done listening to Tony's episode, here is the #1 resource we recommend in all of the design and manufacturing space: Predictable, Profitable Products: A Decision Maker's Guide to a Reliable Product Process
     

    • 27 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

ASobering ,

Entertaining, insightful, and actionable! 🔥

B2B owners and entrepreneurs - meet your new favorite podcast! Jose has created an incredible resource for you with Business Growth On Purpose. Hear from industry experts as they discuss challenges, present solutions, and share their insights into what’s next in B2B. A fantastic resource that’s not to be missed!

thepromoguy ,

Great business podcast

Jose is an expert in the B2B industry. He ask the right questions and bring out the best from his guests.

birdmanjr12 ,

Great interview with WexEnergy

Really interesting listening to a company bring a whole new product to market and the difficulties to that.

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