45 min
The Rise and Fall of BlackBerry The Business Case Podcast
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- Business
BlackBerry went from being a small startup ran by a few students to controlling 50% of the world smartphone market and providing the US army with secure phones to barely selling any physical products.
The story of RIM, now BlackBerry, is a complex but fascinating one.
From visionary leaders to corporate culture to cutting-throat competition, many factors impacted and defined the fate of BlackBerry.
BlackBerry went from being a small startup ran by a few students to controlling 50% of the world smartphone market and providing the US army with secure phones to barely selling any physical products.
The story of RIM, now BlackBerry, is a complex but fascinating one.
From visionary leaders to corporate culture to cutting-throat competition, many factors impacted and defined the fate of BlackBerry.
45 min