9 min
The role of NFT in brand experiences Branding for Impact with Rosann Ling
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- Marketing
The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.What we cover in this episode:What is the purpose of the NFT?How does it add value to both the brand and the audience?How to use NFT as a tool, rather than a commodityUnderstand how the NFT fits into your brand story and holistic customer exper...
The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.What we cover in this episode:What is the purpose of the NFT?How does it add value to both the brand and the audience?How to use NFT as a tool, rather than a commodityUnderstand how the NFT fits into your brand story and holistic customer exper...
9 min