Branding for Impact with Rosann Ling Rosann Ling

Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space. Topics we cover this month:How sustainable is Patagonia if no one can afford to buy it?Encourage Plant-Based diets with choice architecture, not bans or marketing stunts...

Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.What we cover:- How we need to move past RECYCLING into ELIMINATING WASTE- The urgency for the fashion industry to reinvent itself through material innovation- Being proactive a...

The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.What we cover in this episode:What is the purpose of the NFT?How does it add value to both the brand and the audience?How to use NFT as a tool, rather than a commodityUnderstand how the NFT fits into your brand story and holistic customer exper...

Welcome to Season 2 of Branding for Impact Podcast! 2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.What we cover:1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop. 2:2...

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!What we cover:02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero)04:52 Think beyond the physical and into the 5 senses (Case study: Joloko)06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)------------------------------------------If you’re interested to cha...

Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?In this episode, we’ll share the findings to these questions:Which generations are taking the most action in helping social/environ...