The RV Entrepreneur RV LIFE

Jim welcomes fellow marketing expert Brooks Smothers in a deep discussion all about marketing for small business. Consider this episode your Marketing 101 course for solopreneurs, content creators, or any small business owner. We're taking a deep dive into all the different types of marketing, and which strategies work best for creators, service providers, or any online business.

Learn the importance of developing a marketing strategy, and where to begin. Brooks provides a thorough breakdown defining the difference between branding, advertising, marketing and sales. You'll discover the importance of developing your brand story, and refining your niche, with great examples and tips for getting started. Spoiler alert: Your brand is not your logo.

GUEST BIO: Brooks Smothers grew up in the beautiful Pacific Northwest. He has camped in the American West for as long as he can remember, from backpacking trips, car camping, van life (1978 VW Camper Bus traveled through 37 states and 1 US Territory), a tent trailer and now to a travel trailer — he’s experienced it. He has crisscrossed the United States by road seven different times and all via different routes. Plus, he has traveled and seen all 50 states. Professionally, he is a Social Media Director with a background in graphic design and visual journalism. He understands the importance of branding, and using the power of storytelling in content marketing.

Connect With Brooks:

RV Out West

https://www.rvoutwest.com/

RESOURCES MENTIONED

The Five Whys

https://en.wikipedia.org/wiki/Five_whys

Dot Cards

https://dotcards.net/

How I Built This with Guy Raz

https://www.guyraz.com/

Recommended Reading

Let My People Go Surfing

https://amzn.to/3Vz4Nf8

Zombie Loyalists, Peter Shankman

https://amzn.to/4cz6hw3

Guerrilla Marketing, Jay Conrad Levinson

https://amzn.to/43CMSGk

~~~~~~~~~~~~~~~~~~~~~THE RV ENTREPRENEUR⁠https://therventrepreneur.com~~~~~~~~~~~~~~~~~~~~~

Join the RVE community on Facebook!⁠https://www.facebook.com/groups/therventrepreneurcommunity

Connect with RVE on all your favorite socialshttps://therventrepreneur.com/connect⁠⁠

Got questions or comments for our hosts? Leave us a voice message! ⁠https://therventrepreneur.com/voicemail⁠
(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)

Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:⁠https://therventrepreneur.com/guestform

~~~~~~~~~~~~~~~~~~~~~The RV Entrepreneur is presented by RV Life – Tools that Make Camping Simplehttps://rvlife.com

You May Also Like: The RV Life Podcasthttps://podcast.rvlife.com/~~~~~~~~~~~~~~~~~~~~~


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Wondering how to navigate health insurance as an RV entrepreneur? Join Rose in this episode as Hayla Folden, a licensed health insurance broker and RV enthusiast, shares her insights on navigating health insurance options for those living life on the road. Drawing from her personal experience transitioning to RV life, Hayla discusses the challenges she faced and how she overcame them.



Learn about the crucial role of insurance brokers and gain valuable tips for selecting the best health insurance plan to fit your needs and budget. Discover why considering your domicile state could be helpful and how it impacts your coverage.



Hayla provides practical advice for finding healthcare providers while on the road, emergency care availability outside of your home state, and she addresses the unique challenges faced by those transitioning to Medicare. Plus, she shares free resources to aid individuals in their healthcare journey.



Key takeaways:



🔍 Consider working with a health insurance broker to find the best policy for your needs.

⏳ Start looking for health insurance 60 to 90 days before you need coverage.

💰 Think about your specific health needs and budget when choosing a plan.

🔍 Research health insurance options in your domicile state

📞 Call the number on your insurance card to inquire about in-network options.

⚕️ Utilize resources like telemedicine and urgent care based on cost and coverage.

🌍 Some plans offer nationwide coverage, but understand limitations.

👩‍⚕️ Build relationships with doctors and have an emergency plan in place.

🛣️ Plan ahead for prescription refills and access to care while traveling.



Hayla's Website:

https://haylafolden.com/



Connect With Hayla on Social:

https://www.instagram.com/Hayla_Folden



RESOURCES MENTIONED:

Hayla's Better Doctor Playbook. Get your free copy of the exact process Hayla uses for herself and her family to find the best doctors for any medical condition.

https://haylafolden.com/better-doctor-playbook/



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THE RV ENTREPRENEUR

⁠https://therventrepreneur.com⁠

~~~~~~~~~~~~~~~~~~~~~

Join the RVE community on Facebook!

⁠https://www.facebook.com/groups/therventrepreneurcommunity



Connect with RVE on all your favorite socials

⁠https://therventrepreneur.com/connect⁠



Got questions or comments for our hosts? Leave us a voice message! ⁠https://therventrepreneur.com/contact

(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)



Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:

⁠https://therventrepreneur.com/guestform⁠



~~~~~~~~~~~~~~~~~~~~~

The RV Entrepreneur is presented by RV Life – Tools that Make Camping Simple ⁠https://rvlife.com⁠





You May Also Like: The RV Life Podcast

⁠https://podcast.rvlife.com/⁠

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⁠https://podcasters.spotify.com/pod/show/rve/message⁠


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Erik and Jeanne Anderson have been full-time RVing with their beloved “Hershey Pup” since hitting the road 2020. After their primary remote employment ended unexpectedly, Erik started writing RV related content and the couple did some workamping save on rent. Then they decided to publish a children’s book based on Hershey Pup’s RV adventures.

Knowing nothing about self publishing at the time, they did extensive research and figured it out. They are now working on their second book in the series. And, they share their thoughts on the publishing process, working with editors and illustrators, marketing a book once it's launched, and what they'll do differently next time. They also discuss their best methods for finding remote writing gigs and workamping jobs. Spoiler alert: That boils down to direct outreach and relationship marketing.

Learn More at www.HersheyPupAdventures.com

GUEST BIO: Erik and his wife Jeanne have been living, remote-working, and traveling full-time around the U.S. and Canada in their mid-size Class A motorhome since July 2020. They love hiking, biking, kayaking, and adventuring with their beloved Cavalier King Charles spaniel, “Hershey Pup”. A well-traveled pup, Hershey has happily wagged his tail through all of the “Lower 48” U.S. states, 6 Canadian provinces, and 38 national parks to date. Erik enjoys contributing his writings to many RV-related magazines, blogs and social media groups. They have published their first children’s book based on Hershey Pup’s RV adventures.

Connect With Erik:

Facebook: erik.anderson.378

Instagram: erikvtmtb

Facebook: Hershey Pup Adventures

Instagram: hersheypupadventures



RESOURCES MENTIONED

Products:

- K9 Sport Sack: https://amzn.to/3PyNgQF

Publishing:

- Kindle Direct Publishing: https://kdp.amazon.com/

- Ingram Spark: https://www.ingramspark.com/

- Fiverr: https://www.fiverr.com/

- Illustrator: https://kidsbookart.com/

- Be More Dog: htts://bemoredog.net

Remote Work:

- Indeed: https://indeed.com

Workamping:

- https://www.volunteer.gov/

- https://www.workamper.com/

- https://www.facebook.com/groups/weloveworkamping

The RV Entrepreneur:

- Mutliple Revenue Streams: https://therventrepreneur.com/multiple-revenue-streams/

- RVE #337 - Relationship Marketing: https://therventrepreneur.com/rve337/



~~~~~~~~~~~~~~~~~~~~~

THE RV ENTREPRENEUR

⁠⁠https://therventrepreneur.com⁠

~~~~~~~~~~~~~~~~~~~~~

Join the RVE community on Facebook!

⁠⁠https://www.facebook.com/groups/therventrepreneurcommunity⁠

Connect with RVE on all your favorite socials

⁠https://therventrepreneur.com/connect⁠⁠

Got questions or comments for our hosts? Leave us a voice message! ⁠⁠https://therventrepreneur.com/voicemail⁠⁠

(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)

Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:

⁠⁠https://therventrepreneur.com/guestform⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/rve/message

Looking for the freedom to be more authentic while simultaneously becoming a magnet for publicity, attention, and sales? Today’s guest on the RV LIFE Entrepreneur show shares how she has done just that simply by using Instagram to grow her RV renovation business. 

Tessa Terry of Alchemy RV Renovation shares with us her unique approach to building a business through more creativity and simpler marketing. Her story is full of ideas about how to expand your revenue without feeling burdened by adding too much, and how to meet people where they’re at on their customer journey. 

Follow Tessa Terry here:

Instagram: instagram.com/alchemyrvrenovations

Facebook: facebook.com/profile.php?id=100091249713097

Website: alchemyrvrenovations.com

~~~~~~~~~~~~~~~~~~~~~

THE RV ENTREPRENEUR

⁠⁠https://therventrepreneur.com⁠

~~~~~~~~~~~~~~~~~~~~~

Join the RVE community on Facebook!

⁠⁠https://www.facebook.com/groups/therventrepreneurcommunity⁠

Connect with RVE on all your favorite socials

⁠https://therventrepreneur.com/connect⁠⁠

Got questions or comments for our hosts? Leave us a voice message! ⁠⁠https://therventrepreneur.com/voicemail⁠⁠

(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)

Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:

⁠⁠https://therventrepreneur.com/guestform⁠




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Our discussion this time is for all entrepreneurs hoping to grow their network. Specifically, we're talking about relationship marketing, and the importance of connecting with others in a genuine way. Building new relationships can be difficult as a nomad. That's why we're speaking with Sue Brooke with Alignable. Jim explains how he has made some good connections on the platform - without all the distraction, negativity, and irrelevant content often found on Facebook. And, Sue helps us understand how Alignable differs from LinkedIn to connect you with the people who matter most to you. Spoiler alert: It's all about relationship building.

Enjoy this deep dive into relationship marketing, network building, redefining success and working with a mission. Sue provides tips for developing our networking skills, when so many of us tend to work in a bubble. She also offers helpful suggestions for breaking the ice with new contacts, and defines relationship marketing with some impressive examples.

GUEST BIO: Sue Brooke, Professional Speaker, Author, and Business & Marketing Strategist, possesses nearly four decades of entrepreneurial expertise. At the core of her business success lies the fundamental belief in fostering authentic relationships. Currently, Sue contributes her knowledge and leadership to Alignable.com's Advocacy team, where she spearheads educational programs for fellow business owners. Throughout her Alignable on the Road tour, Sue travels the country in her motorhome to actively support and engage with small business owners. Over the past three years, she has covered over 31,000 miles across 44 states, with plans to extend her journey through the rest of the lower 48 and into Canada.

RESOURCES MENTIONED

Alignable on the Road Group

http://AlignableOnTheRoad.com

Sue Brooke

https://www.SueBrooke.com

Alignable University

https://www.alignable.com/learn/alignable-university

What Is Relationship Marketing?

https://learn.alignable.com/lessons/what-is-relationship-marketing-anyway

RV LIFE Trip Wizard

https://tripwizard.rvlife.com/

Send Out Cards

http://cardsfromsue.com/

[Sue's Affiliate Link]

~~~~~~~~~~~~~~~~~~~~~

THE RV ENTREPRENEUR

⁠⁠https://therventrepreneur.com⁠

~~~~~~~~~~~~~~~~~~~~~

Join the RVE community on Facebook!

⁠⁠https://www.facebook.com/groups/therventrepreneurcommunity⁠

Connect with RVE on all your favorite socials

⁠https://therventrepreneur.com/connect⁠⁠

Got questions or comments for our hosts? Leave us a voice message! ⁠⁠

https://therventrepreneur.com/voicemail⁠⁠

(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)

Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:

⁠⁠https://therventrepreneur.com/guestform⁠




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Join Rose Willard for an inspiring conversation with Dave and Traci Stanley, passionate travelers, entrepreneurs and full-time RVers, as they share their journey of building community on the road.



From their beginnings as home exchangers to becoming host consultants for CurbNTurf, Dave and Traci exemplify the spirit of connection and entrepreneurship in the RV lifestyle.



Discover how they turned their love for travel into a mission to cultivate meaningful relationships, and learn about the exciting opportunities CurbNTurf offers for fellow travelers.


Key Topics Covered:


The journey from home exchanging to full-time RV living
The role of host consultants for CurbNTurf
Fostering connections and building trust on the road
Entrepreneurial opportunities for RVers with CurbNTurf
Advice for creating income while traveling
The power of community in the RV lifestyle


Tune in to this episode for valuable insights, heartfelt stories, and a renewed appreciation for the connections made while wandering the open road.



Connect With Dave & Traci:

Email: daventraci@curbnturf.com


Learn More About CurbNTurf:

www.CurbNTurf.com



RESOURCES MENTIONED



Podup Podcasting Platform:

podup.com?fpr=david28



RVcast Podcast:

www.RVcast.com



RV Convention:

https://rvconvention.podup.com/



~~~~~~~~~~~~~~~~~~~~~

THE RV ENTREPRENEUR

⁠https://therventrepreneur.com⁠

~~~~~~~~~~~~~~~~~~~~~



Join the RVE community on Facebook!

⁠https://www.facebook.com/groups/therventrepreneurcommunity ⁠



Connect with RVE on all your favorite socials

⁠https://therventrepreneur.com/connect⁠



Got questions or comments for our hosts? Leave us a voice message! ⁠https://therventrepreneur.com/contact

(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)



Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:

⁠https://therventrepreneur.com/guestform⁠



~~~~~~~~~~~~~~~~~~~~~

The RV Entrepreneur is presented by RV Life – Tools that Make Camping Simple ⁠https://rvlife.com⁠



You May Also Like: The RV Life Podcast

⁠https://podcast.rvlife.com/

~~~~~~~~~~~~~~~~~~~~~



~~

Send in a voice message:

⁠https://podcasters.spotify.com/pod/show/rve/message⁠






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Send in a voice message: https://podcasters.spotify.com/pod/show/rve/message