The SaaS Growth Show Raj Swaminathan

Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

Guest: Ashwin K - Co-Founder & CEO, CustomFit.ai

What You Can Expect From The Episode:

1. Hyper-personalisation & how to overcome the challenge to convert traffic into quality leads 

2. Experiments (vs) Experience - How Not To Confuse A/B Testing with Personalisation

3. Personalisation is not a "Stage" - Its a "Cycle" with feedback loop - Understanding Pre, During & Post Personalisation

4. Importance of Personalisation During Leads "Nurturing" - Why & How?

5. Goal Based Personalisation - Not Necessarily Just "Conversions" It Could Be "Engagement" or Any Other Too - Know More!

6. Personalisation is "Customisation Of User Journeys @ Scale" - How To Simulate & Orchestrate?

7. Personalisation Can Best Happen 2 Scenarios - Pages With Best Traffic (or) Pages With High Dropouts - How To Identify & Take Action? 

8. Personalisation is Not Just About Landing Pages (LPs) - Its The Overall Experience At All Web Touch Points

9. Behavioural Analytics & How Real-time Personalisation Can Be Done

10. Readiness For The Cookieless World - 1st Party (vs) 3rd Party Data - Impact & Preparation

11. Personalisation For "Buyer" (vs) "User" Personas - How To Nail It ?

12. How AI & ML Adds To The Magic ? 

13. Global Trends - Content Personalisation, Sentiment & Tonality Analysis and About Open AI, GB53/54, IBM Watson.

14. CustomFIT USPs, Playbooks & Use Cases To Learn From 

Playbook Series: Branding (vs) Performance Marketing - The Fine Balancing Act!

Guest: Siddharth Sharma, Head Marketing, Verloop.io

Key Takeaways From This Episode:

1. Importance & Balance Between - Branding (vs) Performance Marketing - A Perspective In The B2B / SaaS Context

2. With Performance At The Core, Is Branding Gettting Its Due? Should & Are Leaders Investing Time, Money & Efforts To Build a Brand Rightly?

3. How Does The Mix Change With Stage Of The Business? Distribution Of Weightage At Various Stages?

4. Alignment Of The Branding & Performance Objectives With The Goals & KPIs For Organic & Inorganic Spends?

5. The Choice Of Channels & Mix For Both Aspects And How Each Can Be Leveraged. Campaign (Vs) Channel Objectives.

6. The Difference As Far As Branding & Performance Marketing When Compared With B2C? What Can Be Learnt From B2C (Non-SaaS) & B2C (SaaS

7. SaaS Is Service Marketing EOD. Is That Getting Lost In Between All Other Debates?

8. Retention Is The New Acquisition - Role Of Branding In Retention.

9. Macro-Metrics To Track Branding & Performance Goals

How STACKBY's Super Spreadsheets Are Taking Over The Sweet Spot Between Google Sheets & Full Fledged CRM Platforms Helping Team Leaders & StartUp Founders Manage Tasks & Teams Efficiently & Affordably.  

Guest: Rachit Khator, Founder & Chief Stacker, StackBy 

For More Info, Visit: www.stackby.com  

Key Takeaways From This Episode:  

1. How Can Startups & Teams Collaborate Without Having To Buy a CRM?  

2. How Can Spreadsheets Be Automated For Projects, Product and Process Management?  

3. How Can Sales Leaders Manage & Monitor Their Sales Teams, Pipeline, Deals & Revenues Easily Without Any CRM?  

4. How Can Marketing & Digital Marketing Heads Manage Multiple Media Channels - Search, Social, Content, Video, Email Marketing & Same Time Monitor Various 3rd Party Analytics Over The Same Spreadsheet?  

5. How 100s Carefully Curated Spreadsheet Templates & 40+ Third Party Platform Integrations Could Help Set Up Your Custom CRM in a jiffy?  

6. How Digital Advertising Agencies Can Manage, Collaborate and Co-Ordinate Between Clients, Vendors & Own Teams Seamlessly Through Custom Built & Automated Spreadsheets Compatible With All Top Analytics Platforms?

The SaaS Growth Show Presents An Exclusive Curtain Raiser To The SaaS Insider - India 2020

👉 40 Speakers
👉 30 Sessions
👉 20 Hours

Of exciting content from the creme-de-la-creme of the Indian SaaS Eco-System. Know more about the event, and what it holds for you from none other than Chameli Kuduva, Founder of SaaS Insider !

Join us for an all-day exclusive event, wherein we host India's biggest B2B Software Conference till date, on the 5th of November, 2020!

The SaaS Growth Show - Episode 009

Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'.

Against All Odds StartUp Summit - A virtual event par excellence, setting new benchmarks for SaaS marketers

Guest: Nivas Ravichandran, Head - Growth & StartUp Partnerships, Freshworks

Key Takeaways To Expect From The Episode:

1. No branding or marketing can ever beat the power of "paying it forward" & 'growing with your customers' - Know more!

2. What Paying it forward truly means? - Knowledge sessions, sharing playbooks, mentorship, helping product adoption & grow customers, connect to VCs, product & marketplace integrations - in every way!

3. Content Or Events It Must Be Ungated & Open - No conditions attached, no lead magnets, no lead generation, No product pushes, No sales pitches. Keep it all open & ungated. Intent is to help without any expectations.

4. A Great Virtual Event Playbook - How to curate, plan & execute a large scale multi-geo virtual event totally in-house with a small team & lot of great technology:

- Pre-Recorded (vs) Live ?
- Beyond Content What ?
- Curated (vs) Open To All ?
- VC Connect, Networking Formats
- Manage Scale, Geos, Timezones

5. Magical Results

The SaaS Growth Show - Episode 009:  

SaaS Playbook Series: Taking On The ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more !  

Guest: Ashwin Krishna, Head Of Growth Marketing, TACT.ai  

10 Key Takeaways You Can Expect From This Episode:  

1. The Difference In Approaches To Marketing For Small, Medium and Enterprise SaaS Businesses - Approach, Channels, Priorities, Marketing Mix  

2. Importance Of Alignment With Overall Organisation Strategy, Objectives & Goals. They Key Alignment Areas & Clarity / Sync with Management & Teams   

3. Things Marketing Leaders Should Keep Sorted Before Planning & Executing Your Marketing Plans & Overall Mandate. Things To Keep Sorted Within The Marketing Team.  

4. Cross-Functional Collaboration - Sales, Customer Success, Support, HR. Marketing Never Succeeds in Silos. Roles & Responsibility Of Other Teams & Rallying Overall as an Organisation.  

5. Choosing the Best Channels & How To Prioritize Them Basis The Budgets To Ensure The Marketing Plans Delivers The Desired Results - Both Strategic (Long Term) and Tactical / Topical (Short Term) Objectives   

6. What Role Does "Emotion" Play In B2B Marketing? Buying Rationale (vs) Buying Psychology. What To Learn From B2C ? Not B2B / B2C - Marketing Should Focus on H2H - Human To Human  

7. Measuring The Impact Of Marketing - Whats Changed - The New Metrics In Play & Beyond Metrics Impacting Shared Goals & Results   

8. The Power Of Branding In Enterprise SaaS - The Power Of Being TOM - Top Of Mind ! Impacting Community, Knowledge Sharing & Contributing To The Eco-System  

9. Trends - Whats New ? Whats Obsolete ? What Needs To Change ?  

10. Ashwin's Mantra - Marketing Is Entrepreneurship In Itself & Marketing Leaders Therfore Need To Think Like Entrepreneurs.