The Sales Transformation Podcast

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The Sales Transformation Podcast

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.

  1. 4D AGO

    #166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra

    Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed!    That’s because Eddie has recently completed his Master’s in Sales Transformation – unusual for a marketer!    Together they discuss how Eddie took inspiration from his love of CrossFit, as well as Phil’s own Sales Mindsets, to examine the values that exceptional marketing leaders need to possess.    Highlights include:   [01:17] – There’s no textbook that can tell you how to be the kind of marketing leader you want to be [08:08] – CrossFit and leadership: more related than you might think [25:53] – Sometimes getting insights from interviews requires reading between the lines    Connect with Philip Squire on LinkedIn   Connect with Eddie Guevarra on LinkedIn    Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    51 min

  2. JUN 12

    #165 – Sneak Peak: Global Sales Transformation XX

    It’s the twentieth year of Global Sales Transformation, so this week Eddie and Phil sat down to discuss the history of the event and some of the highlights they’ve seen over the years.    They then move on to talk about this year’s theme, which will focus on how salespeople can keep selling in an ethical, human way while taking advantage of the latest developments in AI.     Highlights include:   [05:41] – Looking back on two decades of GST [09:56] – This year’s theme: Winning The Right Way [15:13] – Refreshing Phil’s research into how companies want to be sold to     Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.      Connect with Philip Squire on LinkedIn   Connect with Eddie Guevarra on LinkedIn    Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    27 min

  3. JUN 5

    #164 – Sales Frequency: Troubling news for leadership apprenticeships

    This week on The Sales Transformation podcast we have another episode of Sales Frequency for you. That’s because this week’s topic was particularly close to our hearts: the recently announced change in funding rules for Level 7 apprenticeships.    From January 2026 apprenticeship funding for all Level 7 programmes will no longer be available to anyone over the age of 21. This includes Consalia’s Level 7 sales apprenticeship.    Jesus, Will, and Phil discuss the impact this is going to have on both individual sales leaders and organisations looking to upskill their management teams.       Highlights include:   [04:36] – People need different skills training at different stages of their careers [14:05] – What are now going to be the alternatives for sales leadership training? [24:52] – There are benefits to choosing a programme without the restrictions associated with apprenticeship funding   Follow us on LinkedIn to catch all future episodes of Sales Frequency, live on Thursday mornings at 8:30 AM UK time!      Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.      Connect with Jesus Llamazares on LinkedIn  Connect with Will Squire on LinkedIn  Connect with Philip Squire on LinkedIn     Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    33 min

  4. MAY 29 · BONUS

    REVISITED: #118 – Mapping out challenges through coaching w/ Claudia Filsinger

    This week on The Sales Transformation Podcast we’re revisiting another coaching episode from last year – Phil’s interview with Claudia Filsinger.    ORIGINAL SHOW NOTES: This week on The Sales Transformation Podcast Phil speaks to Claudia Filsinger, the Founder and Managing Director of coaching and consultancy firm Moving Maps.    Having lectured in business, career management and coaching at Oxford Brookes Business School and become an accredited executive coach herself, Claudia founded Moving Maps to help clients problem-solve using systemic coaching methods.    Highlights include:    [11:08] – Both sides must define what they want to get out of coaching [31:14] – How to use systemic coaching to map out challenges and opportunities [43:07] – Critical reflection is a coach's superpower    Connect with Simon Wheeler on LinkedIn  Connect with Claudia Filsinger on LinkedIn      Find out more about Moving Maps:  https://moving-maps.com      If you’d like to find out more about Claudia’s coaching methodologies, you can find some of the articles she has written below:    Questions, questions, questions  https://www.journalofsalestransformation.com/questions-questions-questions/      Creating an effective coaching culture  https://www.journalofsalestransformation.com/creating-an-effective-coaching-culture/      Mapping out the Solutions  https://www.journalofsalestransformation.com/mapping-out-the-solution/      The gift of anxiety  https://www.journalofsalestransformation.com/the-gift-of-anxiety/     The remote line manager as a coach  https://www.futureofworkhub.info/comment/2016/5/25/the-remote-line-manager-as-coach-how-to-square-the-triangle-of-coaching-direct-reports-across-geographies-and-cultures      If you’re interested in joining our Coaching Programme, you can find out more here: https://www.consalia.com/coaching      Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.      Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    56 min

  5. MAY 25

    #163 – GST XVII:  Using vision and coaching to combat the Great Resignation w/ Simon Wheeler

    This week on The Sales Transformation podcast it’s another piece of coaching content from the archives, as we take a look back at Simon Wheeler’s talk from Global Sales Transformation XVII.    Simon explores how coaching, together with vision, could be the solution to high employee turnover rates in the sales sector.    Highlights include:   [05:27] – Salary inflation isn’t a sustainable solution to  attrition [15:35] – Vision can be an important factor for salespeople thinking of leaving your organisation [18:30] – The V2GROW coaching method  If you’re interested in joining our Coaching Programme, you can find out more here: https://www.consalia.com/coaching      Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.      Connect with Simon Wheeler on LinkedIn  Connect with Philip Squire on LinkedIn     Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    30 min

  6. MAY 15

    #162 – Introducing Sales Frequency

    This week on The Sales Transformation podcast we’re bringing you the debut episode of Sales Frequency, our new LinkedIn Live show hosted by Consalia’s Head of Consulting Jesus Llamazares exploring the latest issues in the world of sales.    In this first episode Jesus is joined by Consalia’s Head of Sales Will Squire to dissect the evolving trade relationship between the UK and the US, exploring how geopolitical tensions, tariff policies, and supply chain disruptions are influencing modern sales strategies.       Highlights include:   [10:00] – The tariff wars could create chaos in global supply chains [17:34] – Could the Sales Mindsets help world leaders make trade deals? [26:56] – We are joined by our South Korean correspondent...   Follow us on LinkedIn to catch all future episodes of Sales Frequency, live on Thursday mornings at 8:30 AM UK time!    Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.    Connect with Jesus Llamazares on LinkedIn  Connect with Will Squire on LinkedIn  Connect with Philip Squire on LinkedIn     Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    34 min

  7. MAY 8

    #161 – GST XI: Coaching and Leading Indicators w/ Paul Devlin

    It’s another piece of coaching content from the archives for you this week on The Sales Transformation Podcast, but this time it’s not a previous episode: it’s a talk from Global Sales Transformation XI, all the way back in 2016!    Paul Devlin, then of SAP, now CEO of Causeway Technologies, talks us through how he used coaching to transform low-performing teams, the importance of leading indicators, and why if it talks like a duck and it walks like a duck, it probably isn’t a swan.  Highlights include:   [07:23] – Too many salespeople receive zero coaching [14:15] – Meetings are no use if you’re meeting with the wrong people [25:39] – Coaching isn’t micromanaging   If you’re interested in joining our Coaching Programme, you can find out more here: https://www.consalia.com/coaching      Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.     Join us next Thursday at 08:30 AM BST for the first episode of our new LinkedIn Live show, Sales Frequency!      Connect with Philip Squire on LinkedIn   Connect with Paul Devlin on LinkedIn    Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    30 min

  8. MAY 2 · BONUS

    REVISITED: #16 – How can coaching help achieve Organisational Transformation? w/ Bianca Portulan

    Join us for another revisiting of a coaching episiode from the archives this week on The Sales Transformation Podcast, with Phil interviewing Bianca Portulan.      ORIGINAL SHOW NOTES:    What type of effect can coaching have when transforming an entire organisation? This is a question that is asked by many senior leaders in high-ranking roles.       Dr Phil Squire is joined by Bianca Portulan, an Executive and Organisational Coach for Versum Consulting to discuss the impact that a coaching approach can have on organisational transformation.      Bianca brings over 20 years of international business experience to her role as an executive coach. With an early career in Banking, Bianca held multiple senior positions in Business Operations and Sales, later becoming a Transformation and Change Management Lead, working directly with board members to support and advise on global transformational strategies. She is a highly regarded executive and organizational coach certified by Columbia University, a member of the International Coaching Federation and Fellow of the Institute of Coaching at Mclean, Harvard Medical School.      Dr Phil and Bianca discuss:      The reason why some transformation projects fail  The perception of coaching within organisations following the pandemic  Generic coaching vs specific coaching: which is best?     If you’re interested in joining our Coaching Programme, you can find out more here: https://www.consalia.com/coaching    Connect with Philip Squire on LinkedIn  Connect with Bianca Portulan on LinkedIn    Join the discussion in our Sales Transformation Forum group.    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    51 min
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About

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.

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