34 min
The Search Engine Marketing Random Show Digital Profits
-
- Marketing
In this thought-provoking episode, the Profit Squad delves into the evolving landscape of Artificial Intelligence (AI) and its transformative impact on our personal and professional lives. They touch on the latest AI advancements like Jasper, GPT 3.5, GPT 4, and consider the future of AI-integrated tools.
They also discuss the influence of Search Generative Experiences (SGE) on SEO strategies, the implications of Bing on top-of-funnel navigational terms, and the role AI plays in schema writing and SERP analysis.
Join the Profit Squad as they explore the challenges and opportunities of AI in SEO and PPC strategies, the importance of user-focused content, and the need for regular content updates. Don't miss out on this stimulating discourse on the future of AI and its pivotal role in our digital ecosystem. Tune in now!
Episode Highlights:
05:02 - At a minimum, it's very difficult to quantify the impact. As of yet, I imagine in a future state, perhaps Google will release tools to better assess visibility and traffic from those kinds of results, whether that be in search console or analytics, or via some other mechanism, but I expect that would be forthcoming.
07:09 - We're going to see it all the time. It's going to be embedded in all the process. It kind of scares me because they are just going to have more and more and more data on us. We're going to be like reliant and all of our process will be just, without Google what would we be? That thought scares me. But it's definitely going to go in that direction where it's just like new processes will be built in and you'll be able to do so much without actually going to a search.
32:26 - Even as you're developing new copy, new content, et cetera, make sure you allocate time to your blockbuster hits. Make sure you're testing your highest traffic responsive search ads. Make sure you're visiting your highest traffic landing pages, and looking at them from a user standpoint, doing some experiments on these things.
Contact
Ben Page
Ray Sawvell
Blake John
Website
Join the Community
In this thought-provoking episode, the Profit Squad delves into the evolving landscape of Artificial Intelligence (AI) and its transformative impact on our personal and professional lives. They touch on the latest AI advancements like Jasper, GPT 3.5, GPT 4, and consider the future of AI-integrated tools.
They also discuss the influence of Search Generative Experiences (SGE) on SEO strategies, the implications of Bing on top-of-funnel navigational terms, and the role AI plays in schema writing and SERP analysis.
Join the Profit Squad as they explore the challenges and opportunities of AI in SEO and PPC strategies, the importance of user-focused content, and the need for regular content updates. Don't miss out on this stimulating discourse on the future of AI and its pivotal role in our digital ecosystem. Tune in now!
Episode Highlights:
05:02 - At a minimum, it's very difficult to quantify the impact. As of yet, I imagine in a future state, perhaps Google will release tools to better assess visibility and traffic from those kinds of results, whether that be in search console or analytics, or via some other mechanism, but I expect that would be forthcoming.
07:09 - We're going to see it all the time. It's going to be embedded in all the process. It kind of scares me because they are just going to have more and more and more data on us. We're going to be like reliant and all of our process will be just, without Google what would we be? That thought scares me. But it's definitely going to go in that direction where it's just like new processes will be built in and you'll be able to do so much without actually going to a search.
32:26 - Even as you're developing new copy, new content, et cetera, make sure you allocate time to your blockbuster hits. Make sure you're testing your highest traffic responsive search ads. Make sure you're visiting your highest traffic landing pages, and looking at them from a user standpoint, doing some experiments on these things.
Contact
Ben Page
Ray Sawvell
Blake John
Website
Join the Community
34 min