Digital Profits 2100 Digital

In this thought-provoking episode, the Profit Squad delves into the evolving landscape of Artificial Intelligence (AI) and its transformative impact on our personal and professional lives. They touch on the latest AI advancements like Jasper, GPT 3.5, GPT 4, and consider the future of AI-integrated tools.
They also discuss the influence of Search Generative Experiences (SGE) on SEO strategies, the implications of Bing on top-of-funnel navigational terms, and the role AI plays in schema writing and SERP analysis.
Join the Profit Squad as they explore the challenges and opportunities of AI in SEO and PPC strategies, the importance of user-focused content, and the need for regular content updates. Don't miss out on this stimulating discourse on the future of AI and its pivotal role in our digital ecosystem. Tune in now!
Episode Highlights:
05:02 - At a minimum, it's very difficult to quantify the impact. As of yet, I imagine in  a future state, perhaps Google will release tools to better assess visibility and traffic from those kinds of results, whether that be in search console or analytics, or via some other mechanism, but I expect that would be forthcoming.
07:09 - We're going to see it all the time. It's going to be embedded in all the process. It kind of scares me because they are just going to have more and more and more data on us. We're going to be like reliant and all of our process will be just, without Google what would we be? That thought scares me. But it's definitely going to go in that direction where it's just like new processes will be built in and you'll be able to do so much without actually going to a search.
32:26 - Even as you're developing new copy, new content, et cetera, make sure you allocate time to your blockbuster hits. Make sure you're testing your highest traffic responsive search ads. Make sure you're visiting your highest traffic landing pages, and looking at them from a user standpoint, doing some experiments on these things.
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Ray Sawvell
Blake John
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Ever wondered about the untold story behind Google's search results? Join the Profit Squad in this episode as we unravel the latest buzz: Google's introduction of Notes, a feature allowing users to leave comments in search results. Discover the nuances of Google's attempt to blend user insights with search results, creating a collaborative search experience. Understand the implications of leaving comments—social proof or a game of SEO manipulation?
Uncover the surprise of clicks influencing rankings and the challenges of optimizing organic visibility. Let's dive into the world of Performance Max campaigns, gaining insights into controlling brand exclusions and maximizing budget for optimal results. Explore the struggle for transparency in Google's black box, leaving advertisers questioning the platform's accountability.
Ready to demystify Google's algorithm and boost your online presence? Tune in to gain actionable insights that can reshape your digital strategy and stay ahead in the ever-evolving landscape of digital marketing!
Episode Highlights:
02:27 - If you look at the article, it's a search engine journal dot com story here that we're covering.  If you look at the screenshots, the examples, to me, it's almost like bringing blog comments into the SERP.
10:05 - Maybe toy around with leaving positive comments on your content, truthfully. Maybe do it from your CEO's perspective or something, or if you have a well-known figure in your company or somebody. Again, adding that layer of expertise and authenticity a little bit to it, you can kind of hit both.
13:59 - It's just worth noting because it really solidifies that user engagement. Metrics are important. And some people are still skeptical of that, but I don't think there's any reason to be skeptical of that anymore. We know for a fact now that user engagement is important for sure.
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Ben Page
Ray Sawvell
Blake John
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In this eye-opening episode, the Profit Squad dives deep into the world of market research, giving you actionable tips and tricks to stay ahead of the game. They kick-start with why social listening matters more than ever and how you can leverage competitor reviews to excel in your niche. They also give you an inside look at their toolbox, revealing how tools can help you identify trends, perform a keyword gap analysis, and more.
But here's the catch, they don't stop at external research. This episode underscores the importance of internal sources, such as feedback from your sales team, and well-crafted customer surveys, showing you how these can be goldmines for creating engaging content. They even throw in a couple of ultimate content hacks: the art of repurposing content and leveraging AI.
So, tune in to learn about the powerful frameworks for creating compelling ad concepts and how to rank better for SEO. The Profit Squad lets you in on how it can provide valuable insights. Listen now to discover the untold secrets and learn how to truly put yourself in your customer's shoes.
Episode Highlights:
09:20 - Just doing an analysis to understand what types of content that your competitors are currently creating, and that can include video, that could include social posts, blog posts, whatever it might be. Because if they're pushing out a certain type of content, there's a really strong possibility that maybe you should be doing something similar.
13:34 - If you have a sales team, getting in touch with them and listening to the different types of customer complaints, issues, common problems that may be coming up is a really big value add.
15:52 - You kind of landscape all this terrain. You do all this research. You've collected things in a Google document. And now you're looking for those patterns to help inform. And once you do, you can begin to put your own spin on it.
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Ben Page
Ray Sawvell
Blake John
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The Profit Squad spills the tea on accelerating business growth. They tackle the often misunderstood world of PPC advertising and SEO, and how these two powerhouses can work in unison to drive a powerful influx to your business. They also debunk some myths surrounding Google Ads and hint at why it's a billion-dollar platform.
Did you know there's an approach that can result in over 89% of your clicks? Or that PPC advertising could outclass traditional methods in speed, precision, and ROI tracking? We're scratching just the surface here.
Join us in this episode to dive into the meat of it, as we unpack data signals, customer insights, and testing frameworks that could become your secret sauce to success. If you're dead serious about upping your business game, you definitely don't want to skip this episode!
Episode Highlights:
01:11 - PPC stands for Pay Per Click advertising or just Pay Per Click , but it's kind of an umbrella term nowadays. We kind of talked about this in the last episode a little bit, but PPC essentially just stands for every time somebody clicks on one of your ads, you then pay for that click.
02:42 - A click is when someone just clicks on your ad. Now this doesn't mean that they necessarily made it to your website, so that's a very clear key distinction here. So, just because someone clicks on your ad, does not necessarily mean that they make it to your site.
07:51 - With Google ads and with paid search, we are capturing existing demand. So, if there is existing search demand for your product or service, I would probably instruct you to go there first. However, if that demand is absent or perhaps challenging and you can reach the same audience on a social network such as Meta, Facebook, Instagram, et cetera, then you should try it.
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Ben Page
Ray Sawvell
Blake John
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The Profit Squad unravels the mysteries of SEO in this insightful episode. They dive deep into the importance of sessions, clicks, and revenue/leads as key indicators of your SEO strategy's success. But did you know that local businesses can substantially influence their Google rankings? And it's not what you might think.
They also challenge widely-held beliefs about Domain Authority and how much weight Google actually places on it. Plus, they breakdown the real cost of investing in SEO, and the range of services you might expect for your buck. Beyond this, they explore other factors that could be holding your SEO back - and it's not all about keywords. Is your user experience up to par? How about your content quality? And let's not forget the technical updates.
Are exact match domains a silver bullet for ranking? The answer may surprise you. Similarly, the buzz around backlinks might not be what it seems. And if you're looking to see results from your organic efforts, they outline a realistic timeline. But what about paid ads and their intersection with SEO? And can AI content really secure rankings? The answers await in this episode. Tune in to discover Google's stance on duplicate content and, as a bonus, the Profit Squad also talk about the value of commitment in SEO.
Episode Highlights:
01:25 - No, SEO is not dead. This is a common headline that you'll see all the time in digital marketing forums and searchengineland.com and whatnot, but it's absolutely not dead. We talked about it I think in our last recording. There are billions of searches happening every single day, and you can optimize for those searches, for those user queries, answer their questions, and get in front of them and drive business through it.
04:56 - And really the reason why, the same way that a user would sort of evaluate reviews and read reviews to determine whether or not they want to do business with you. Like if they want to buy your product or they want to move forward with your service, whatever it is, Google evaluates those reviews to help kind of inform their rankings because Google really trusts the user's input. And they have so much data and the more information that they can get from users and via reviews, the more confident they feel in serving you as the top result for a given query.
12:14 - There will be some people that will tell you that you cannot rank without doing backlink building. They will just tell you flat face it's not possible. Others will tell you that you don't need to do it at all. It doesn't matter and it's not worth your time. If you build it, they will come. I will land on the side leaning towards it's generally not worth your time. And I say that with a caveat that backlinks do have value. In my personal opinion, they're not the most important ranking factor.
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Ben Page
Ray Sawvell
Blake John
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How does paying for each click on an ad translate to skyrocketing brand awareness and a healthy return on investment? The Profit Squad delves into the captivating world of Pay-Per-Click (PPC) advertising, a game-changing tool for boosting your business growth in this episode.
Get a sneak peek into the secrets of building effective Google Ads campaigns, hitting the bullseye with audience targeting, and maximizing your reach with the power of Performance Max. The episode also sheds light on the significance of crafting relevant and consistent ad content.
But how do you outshine bigger competitors in the PPC arena? The answer lies in this episode. Plus, get a taste of the magic that Google's Keyword Planner tool can weave for your campaign performance. So, whether you're taking your first steps into PPC or looking to refine your existing strategy, this episode will take you on a thrilling ride into the PPC cosmos that could redefine your marketing strategy and accelerate your business growth. Tune in now!
Episode Highlights:
01:56 - Sometimes people call it paid traffic, paid media, digital advertising, all kinds of synonyms for that. Ads nowadays can take all different forms. Not just text, but also image-based shopping ads, banner ads, Gmail ads. Ads everywhere.
08:27 - It's a self-serve type of platform. So, you go and create an account on Google ads, you make the account, you set up your targeting, you create an ad, and then you say exactly what keywords or audiences you want to serve to. And then those ads start to deliver. And there's a lot more that is behind that, like in the sauce as to how they can effectively deliver.
14:14 - From Google's standpoint, every time one of these searches happens on Google, that returns sponsored results, that returns advertisements. There's an auction taking place behind the scenes because in most cases, there's not just one advertiser who wants their ads to show up for that keyword.
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