20 min
What is PPC and How Does it Work? Digital Profits
-
- Marketing
How does paying for each click on an ad translate to skyrocketing brand awareness and a healthy return on investment? The Profit Squad delves into the captivating world of Pay-Per-Click (PPC) advertising, a game-changing tool for boosting your business growth in this episode.
Get a sneak peek into the secrets of building effective Google Ads campaigns, hitting the bullseye with audience targeting, and maximizing your reach with the power of Performance Max. The episode also sheds light on the significance of crafting relevant and consistent ad content.
But how do you outshine bigger competitors in the PPC arena? The answer lies in this episode. Plus, get a taste of the magic that Google's Keyword Planner tool can weave for your campaign performance. So, whether you're taking your first steps into PPC or looking to refine your existing strategy, this episode will take you on a thrilling ride into the PPC cosmos that could redefine your marketing strategy and accelerate your business growth. Tune in now!
Episode Highlights:
01:56 - Sometimes people call it paid traffic, paid media, digital advertising, all kinds of synonyms for that. Ads nowadays can take all different forms. Not just text, but also image-based shopping ads, banner ads, Gmail ads. Ads everywhere.
08:27 - It's a self-serve type of platform. So, you go and create an account on Google ads, you make the account, you set up your targeting, you create an ad, and then you say exactly what keywords or audiences you want to serve to. And then those ads start to deliver. And there's a lot more that is behind that, like in the sauce as to how they can effectively deliver.
14:14 - From Google's standpoint, every time one of these searches happens on Google, that returns sponsored results, that returns advertisements. There's an auction taking place behind the scenes because in most cases, there's not just one advertiser who wants their ads to show up for that keyword.
Contact
Ben Page
Ray Sawvell
Blake John
Website
Join the Community
How does paying for each click on an ad translate to skyrocketing brand awareness and a healthy return on investment? The Profit Squad delves into the captivating world of Pay-Per-Click (PPC) advertising, a game-changing tool for boosting your business growth in this episode.
Get a sneak peek into the secrets of building effective Google Ads campaigns, hitting the bullseye with audience targeting, and maximizing your reach with the power of Performance Max. The episode also sheds light on the significance of crafting relevant and consistent ad content.
But how do you outshine bigger competitors in the PPC arena? The answer lies in this episode. Plus, get a taste of the magic that Google's Keyword Planner tool can weave for your campaign performance. So, whether you're taking your first steps into PPC or looking to refine your existing strategy, this episode will take you on a thrilling ride into the PPC cosmos that could redefine your marketing strategy and accelerate your business growth. Tune in now!
Episode Highlights:
01:56 - Sometimes people call it paid traffic, paid media, digital advertising, all kinds of synonyms for that. Ads nowadays can take all different forms. Not just text, but also image-based shopping ads, banner ads, Gmail ads. Ads everywhere.
08:27 - It's a self-serve type of platform. So, you go and create an account on Google ads, you make the account, you set up your targeting, you create an ad, and then you say exactly what keywords or audiences you want to serve to. And then those ads start to deliver. And there's a lot more that is behind that, like in the sauce as to how they can effectively deliver.
14:14 - From Google's standpoint, every time one of these searches happens on Google, that returns sponsored results, that returns advertisements. There's an auction taking place behind the scenes because in most cases, there's not just one advertiser who wants their ads to show up for that keyword.
Contact
Ben Page
Ray Sawvell
Blake John
Website
Join the Community
20 min