37 min
The Secrets to an Effective Ideal Client Profile The MoreBusiness.com Podcast
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- Marketing
Every business has - or should have - an ICP, your ideal client profile. Without it, you take on clients who become nightmares. Finding your ICP can be elusive. In this podcast, Richard Brasser, formerly at partner at Boston Consulting Group and now a managing partner at Carlton Richards, lays out the formula and strategy to define your ideal client profile.
PODCAST CHAPTERS:
00:00 Intro: Richard Brasser
03:21 Understanding Your Ideal Client Profile
06:39 Adding Value to Your ICP
12:25 Team Alignment in Client Profiling
17:09 The Impact of Compensation Plans on Client Profiling
26:47 Evolving with Your Ideal Client Profile
30:09 How to Know When You've Nailed Your ICP
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Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support
Every business has - or should have - an ICP, your ideal client profile. Without it, you take on clients who become nightmares. Finding your ICP can be elusive. In this podcast, Richard Brasser, formerly at partner at Boston Consulting Group and now a managing partner at Carlton Richards, lays out the formula and strategy to define your ideal client profile.
PODCAST CHAPTERS:
00:00 Intro: Richard Brasser
03:21 Understanding Your Ideal Client Profile
06:39 Adding Value to Your ICP
12:25 Team Alignment in Client Profiling
17:09 The Impact of Compensation Plans on Client Profiling
26:47 Evolving with Your Ideal Client Profile
30:09 How to Know When You've Nailed Your ICP
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Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support
37 min