The Seller's Edge Viral Launch

In this insightful episode of The Seller's Edge, Jonathan D'Ambrosio sits down with Amazon advertising expert Elizabeth Greene to discuss the complexities of running PPC campaigns on Amazon. They explore the mechanics of sponsored products on listings and search pages, examining how these ad strategies impact visibility and consumer engagement. Elizabeth provides a detailed look at current PPC features and the two discuss the potential of AI in transforming how consumers find and purchase products.
Elizabeth shares her personal experiences and professional insights, highlighting the challenges sellers face with PPC campaigns. They also discuss the exciting yet uncertain future of AI in advertising, emphasizing the need for adaptability and innovation in ad strategies. With a wealth of information, Elizabeth offers actionable tips for Amazon sellers to optimize their advertising efforts and stay competitive in a hyperactive marketplace.
Don't miss out on this valuable discussion!
Episode 17 of The Seller’s Edge, Elizabeth and Jonathan talk about: 01:15 - Balancing Data with Instincts
03:26  - Why Data is Often Misleading on Amazon
08:07 - Catchall Auto-Campaigns for Your Entire Catalog
10:50 - How to Avoid Ad Waste
12:05 - Catchall Auto-Campaigns for Individual Products
12:46 - Same Keyword, Different Ad Type
15:34 - Common Advertising Mistakes that Sellers Make
16:17 - “Ranking Doesn’t Equal Sales. Sales Equal Sales.”
17:29 - Focus on Growth at Product Level Rather than at Brand Level
18:37 - Competitor Conquesting (Test It and See!)
20:42 - How Much Does Organic Cannibalization Matter?
23:51 - Sending Positive Signals to the Algorithm
27:53 - Amazon’s push to get Sellers Using Prime Video Ads
32:06 - The Evolution of Amazon’s Ads 
36:13 - What Should Sellers be Prepared for?
Key Takeaways: Develop a holistic ad strategy Adapt the approach to your brand and product lifecycle Embrace data but trust your instincts Invest in strong listing content Be wary of AI targeting Test Prime Video ads About Elizabeth Greene Elizabeth Greene is an Amazon advertising specialist with extensive experience in helping sellers optimize their ad strategies. As the co-founder of Junglr, she provides expert insights and practical solutions for navigating the complexities of Amazon's advertising ecosystem. Learn more about her work at Junglr.

Join host Jonathan D’Ambrosio as he chats with Matthew Tesvich, founder of Ox Sox. From battling smelly feet to creating socks that are comfortable, odor-neutralizing, and eco-friendly, Matthew shares his journey. Tune in for valuable insights into product perfection, brand protection, and the art of testing assumptions. Whether you’re a sock aficionado or an aspiring entrepreneur, this episode has something for you!
1. Inspired by Personal Experiences (01:13) Matthew’s childhood struggle with foot odor led him to think outside the sock. How could he create something that tackled this common problem head-on?
2. Becoming an Entrepreneur (03:11) Matthew’s transition from athlete to entrepreneur wasn’t easy. But passion fueled his drive to create something extraordinary.
3. A Long Sourcing Process (03:48) Sourcing materials for Ox Sox was no walk in the park. Matthew shares the ups, downs, and dead-ends he encountered.
4. The Need for Product Testing & Feedback (06:01) Why testing matters: Matthew’s insights into perfecting the product and listening to early adopters.
5. Creating a Name for the Brand (07:43) Behind the scenes: How Ox Sox got its catchy name and why it matters.
6. Creating a Product that Solves Multiple Problems (09:16) Matthew’s triple-threat socks: Comfort, odor control, and durability. The magic formula behind Ox Sox.
7. Understanding What Success Looks Like (10:54) Success isn’t just about sales numbers. Matthew’s perspective on measuring impact.
8. Making National Headlines on Black Friday (12:30) How Ox Sox stole the spotlight during the holiday shopping frenzy.
9. Iterating on Competitive Value Propositions (14:08) Staying ahead of the game: Matthew’s approach to refining Ox Sox’s unique selling points.
10. Being Driven by Larger Values (17:30) Beyond profits: Matthew’s commitment to sustainability and purpose.
11. The Importance of Customer Demographics (19:13) Know your audience: How Ox Sox tailors its marketing to specific customer segments.
12. Matthew’s Original GTM Strategy (22:05) Getting Ox Sox off the ground: Matthew’s go-to-market strategy.
13. Listening to Your Customers (25:56) Customer feedback as a compass: How it shapes Ox Sox’s evolution.
14. Fighting Counterfeit Sellers with Brand Protection (28:28) Matthew’s battle against copycats and protecting the Ox Sox brand.
15. An Early Understanding of Shipping Fees (31:57) Shipping logistics: Matthew’s early lessons in cost management.
16. Valuable Lessons from Initial Order Miscalculations (33:11) The school of hard knocks: Matthew’s takeaways from inventory mishaps.
 
 
Key Takeaways: Avoid assumptions about customer behavior.
Prioritize durability and effectiveness in your product.
Maximize publicity and press opportunities.
Stay customer-focused at all times.
Authenticity drives sales.
Delegate to the experts when needed.
 

In this episode of The Seller's Edge, host Jonathan D'Ambrosio speaks with Joe Moriarty and Wes Haddon about their journey in creating a standout hair care brand. Tune in to hear about their strategies for building customer loyalty, managing online criticism, and the importance of a focused product line.
Key Takeaways: Always Keep The Customer In Mind
Be Aware Of And Play Into Your Strengths
If You’re Not An Expert, Find One
Never Stray From Your Brand’s Core Values
Increasing The Number Of Products Decreases Conversions
Brands Stand Out By Being Original
As You Gain Momentum, Safeguard The Foundation That Made It Possible
Dedicate Significant Efforts To Customer Loyalty; It Is Your Greatest Asset
Discussion Points:
01:47 - Competitiveness of the Product Market
02:22 - Identifying the Needs of Consumers
04:03 - Starting to Build a Product and Brand
06:47 - Previous Seller Experiences
08:53 - Knowing that a Market Gap Existed
10:25 - Customer Obsession: The First Sign of Success
12:13 - Identifying Knowledge Gaps & Pain Points
15:20 - Reducing Product Variations for Optimal Performance
21:40 - Having a Strong Sense of Your Brand’s Core Values
25:27 - Creating a Name for the Brand
27:01 - Scaling Up while Maintaining Operational Discipline
31:29 - Capturing Market Share from Brand Name Competitors
34:20 - Leveraging Social Media for Education & Brand Recognition
38:13 - Embracing Minimalism for Long Term Gains
40:32 - The Unrivaled Power of Customer Loyalty
 

Steven Pope, the founder of My Amazon Guy, joins this in-depth conversation, to share his big brain  thinking and offer actionable insights to take your Amazon business to the next level.
Key Takeaways:
PPC Advertising Strategies: Discover the power of setting up auto campaigns for every SKU, even those you might overlook. Learn how a simple $0.05 bid can generate an extra $700 a month! Product Targeting and Ad Placement: Avoid common pitfalls in product targeting and leverage new ad formats like Prime Video ads to gain a competitive edge. Global Market Expansion: Learn why Japan is a booming market for Amazon sellers and get tips on how to expand internationally while managing shipping costs effectively. Localization and Future Trends: Explore the future of Amazon advertising with localized keyword data and targeted PPC strategies. Focus and Specialization: Steven emphasizes the importance of sticking to your core competencies and outsourcing tasks where necessary to build a robust, specialized business. About My Amazon Guy: My Amazon Guy is a comprehensive Amazon seller consultancy that provides a full range of services including PPC management, SEO, and content creation. Founded by Steven Pope, the agency is known for its expertise in navigating the complexities of the Amazon marketplace and helping sellers achieve remarkable growth.
Don't miss this episode filled with valuable tips and strategies from one of the top experts in the field. Whether you're a seasoned seller or just starting out, there's something here for everyone.
Make sure to like, comment, and subscribe for more insights and expert advice on Amazon selling!
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Twitter: @TheSellersEdge Instagram: @TheSellersEdge FULL TRANSCTRIPT:
JONATHAN: So I know that you are somebody who has many thoughts on the ongoing complexities of Amazon. I think that it continues to evolve. And I think even Jeff Bezos was quoted as saying that they are in the business of helping people buy things. They are not in the business of helping people sell them. 
 
STEVEN POPE: Amazon is the most customer centric platform in the world and sellers are left by the wayside. And that's a moat though, right? Like if you can overcome that challenge as a seller, you're going to be wildly successful. If you have a good product and you still can't overcome that challenge, that's where the biased, my Amazon guy pitch comes in and you hire an agency and we'll help you out. But that's pretty much it. You have a lot of a deck stacked against you because Amazon is putting up roadblocks. The Chinese are coming in hot, hurting margins. Amazon is adding fees, making margins hard from that side. And there's just a lot of people that want a piece of that piece. 
 
JONATHAN: Yeah, for sure. I mean, especially with, I mean there's a lot of things going on. They're adding additional fees right now. And that's just something that I feel like Amazon keeps getting greedier and greedier when they don't want to help Amazon sellers. But they're also just like, I don't even know about the additional promotional sales beyond Prime Day. Is that something that you think sellers will benefit from or do you think that's okay and, but like Amazon will, obviously
 
STEVEN POPE: Yes, Amazon will crush it. They're going to push a lot of Amazon products. They'll sell a bunch of kindles. They'll send a bunch of, sell a bunch of Amazon basics. But the average day, Joe, Amazon seller does not win on Prime Day at all. Yes, their sales will be higher on Prime Day. I want to be clear about that. But if you look at the long view, if you look at the seven day stretch, they're static week over week, right. So you're stealing from Peter to pay Paul, as they say. Right. Like you're not going to come out ahead. Now, should you take advantage of Prime Day? Yes. Should you run a discount? Maybe. Should you add some additional PPC spend on Prime Day? Probably. But you'll notice that I do all t

Join us for an insightful episode where we sit down with Gary Milkwick from 1-800Accountant to explore the complex world of small business finance. In this episode, you'll learn about the unique tax challenges that small businesses face and practical solutions to navigate them. We'll also discuss the significant rise in entrepreneurship and how this surge is reshaping the business landscape.
Gary sheds light on why many small business owners hesitate to hire accountants despite the potential benefits, and what this decision could mean for their financial health. Additionally, we delve into the latest technological advancements that are transforming financial management for small businesses, making it easier and more efficient than ever before.
1-800Accountant specializes in providing personalized accounting services to help businesses of all sizes achieve financial success. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights to help you thrive.
Tune in now to gain expert advice and stay ahead in the competitive business world!

Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd.
Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about: 01:26 - The Impact of Branding
02:20 - Educating Consumers about FBA Sellers
04:25 - The Foundation of a Brand
05:27 - Ideal Ways of Knowing Your Customers
06:43 - Balancing Aesthetics with Information
07:36 - Why Having an ‘About Us’ Page is so Important
08:28 - The Risks of Exclusion
09:07 - How Companies Endanger Profits
11:36 - Always Be Authentic
13:06 - Copy vs. Visual Design
15:33 - The Power of Before/After Images
17:03 - How to Use Colors in Branding & Logos
20:17 - Why Brands Fail to Compete
22:13 - The Potential for Growth in E-Commerce
Key Takeaways: Know Your Customer And What They Want
Establish A Dtc Brand And Sell On Amz
Concentrate On Providing Information & Value
Be Inclusive
Don’t Underestimate Images
Be Original To Stand Out.
Learn How To Drive Change