The Seller's Edge Viral Launch

Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd.
Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about: 01:26 - The Impact of Branding
02:20 - Educating Consumers about FBA Sellers
04:25 - The Foundation of a Brand
05:27 - Ideal Ways of Knowing Your Customers
06:43 - Balancing Aesthetics with Information
07:36 - Why Having an ‘About Us’ Page is so Important
08:28 - The Risks of Exclusion
09:07 - How Companies Endanger Profits
11:36 - Always Be Authentic
13:06 - Copy vs. Visual Design
15:33 - The Power of Before/After Images
17:03 - How to Use Colors in Branding & Logos
20:17 - Why Brands Fail to Compete
22:13 - The Potential for Growth in E-Commerce
Key Takeaways: Know Your Customer And What They Want
Establish A Dtc Brand And Sell On Amz
Concentrate On Providing Information & Value
Be Inclusive
Don’t Underestimate Images
Be Original To Stand Out.
Learn How To Drive Change
 

Join host Jonathan D’Ambrosio on The Seller’s Edge as he sits down with Jillian Losik, the Amazon expert and strategic mind behind Emarketplace Management. Together, they explore the intricacies of successful ecommerce, covering topics from ad strategies to sustainable growth. Discover how to elevate your brand with innovative tactics and strategic insights from Jillian.
Key Takeaways:
The importance of having a strong product and strong values Effective ad strategies for those on a tight budget Why treating your DTC site as a competitor is a mistake of the past Insightful tactics for dominating keywords and converting cart abandonments If you're looking to elevate your ecommerce game, be sure to connect with Jillian and her team at Emarketplace Management. Visit their website at eMarketplaceManagement.com for a free account audit or connect with Jillian Losik directly on LinkedIn.
Jillian's LinkedIn:
linkedin.com/in/jillian-losik
EMM website:
https://emarketplacemanagement.com/

Don't miss this opportunity to gain valuable insights and strategies that can help take your online business to new heights. Tune in to The Seller’s Edge with Jonathan D’Ambrosio and stay ahead in the world of ecommerce.
 

In this episode of The Seller's Edge Podcast, host Jonathan D'Ambrosio explores the inspiring journey of Tina Rajani and Kim Pabla, founders of Tiny Sprouts Foods. Tina and Kim, two passionate mothers and entrepreneurs, share their story of leaving stable corporate jobs to pursue their dream of providing healthier food options for children. From leveraging influencers to scale their brand, navigating the challenges of Amazon, and participating in Whole Foods' LEAP program, Tina and Kim discuss the key strategies and decisions that have led to their success. Join us for a deep dive into the world of children's nutrition and entrepreneurship, and gain valuable insights and inspiration for your own business journey.

In this episode, we sit down with Jana Krekic, Founder and CEO of YLT Translations, to explore global growth strategies for businesses. Jana shares valuable insights into the importance of localization, the challenges of translation, and the impact of AI on language processing. Discover why translating fully into the local language is crucial for maximizing reach, and learn the difference between translation and localization for effective communication. Understand the challenges of fixing poorly translated content and why quality is key, and explore the contrasting approaches of AI and human thinking in global markets. Uncover the advantages of entering new markets with the right product and strategy. Join us as we delve into the world of international business and uncover the keys to success in global markets.
 
Key Takeaways:
Learn why translating fully into the local language is crucial for maximizing reach.
Discover the difference between translation and localization for effective communication.
Understand the challenges of fixing poorly translated content and why quality is key.
Explore the contrasting approaches of AI and human thinking in global markets.
Uncover the advantages of entering new markets with the right product and strategy.
 

Join host Jonathan D'Ambrosio as he delves into the world of e-commerce strategies with guest Casey Harvey on The Seller's Edge podcast. Explore the future of customer reviews, leveraging platforms beyond Amazon, winning ad strategies, and the truth about gaming the system. Discover key takeaways on leveraging sponsored ads, optimizing for incremental sales, maintaining a steady advertising presence, and the importance of branded keywords. Tune in for valuable insights and the secret to gaming the Amazon algorithm on Spotify, Audible Podcasts, Apple Podcasts, and YouTube.
 

Welcome to Episode 7 of The Seller’s Edge podcast, where we delve into the fascinating world of ecommerce and entrepreneurship. In this episode, we have the privilege of sitting down with Deed Ziegler, the visionary behind RecPak, a compact meal designed to fuel epic outdoor adventures. Join us as Deed takes us on a journey from the battlefield to the boardroom, sharing the inspiring story of how his experiences leading a sniper platoon in the military ignited his passion for developing nutrient-rich meals for challenging environments.
Throughout the conversation, Deed provides invaluable insights into the entrepreneurial journey, touching upon key themes such as resilience, innovation, and purpose-driven entrepreneurship. Here are some highlights from our discussion:
Navigating Unfamiliar Territory:
Deed opens up about the initial challenges he faced when venturing into the world of food science and nutrition. Despite his background in the military, he humbly acknowledges the learning curve and the importance of seeking guidance from experts in specialized fields.
The Power of Customer Feedback: 
Deed emphasizes the pivotal role of customer feedback in shaping RecPak's evolution. He shares how positive responses from customers fueled his confidence and provided valuable insights for product refinement and business growth.
Beyond Financial Success: 
Reflecting on his entrepreneurial journey, Deed shares his perspective on the evolving definition of success. He highlights the importance of aligning business objectives with broader social missions and values, emphasizing the transformative potential of purpose-driven entrepreneurship.
Embracing Unexpected Opportunities: 
Deed candidly discusses the unexpected twists and turns of entrepreneurship, revealing how his journey with RecPak has led to personal growth and newfound passions.
Tune in now and discover the secrets behind RecPak's success!