10 episodes

The Seniorologie Podcast hosted by Leslie Kerrigan is a podcast dedicated to the study of high school senior portrait photography. Whether you have been a senior photographer for a while or are just starting out in the senior photography genre, this podcast will help you build a successful senior portrait business. Join me to learn all there is to know about senior portrait photography.

The Seniorologie Podcast The Seniorologie Podcast

    • Business
    • 4.8 • 29 Ratings

The Seniorologie Podcast hosted by Leslie Kerrigan is a podcast dedicated to the study of high school senior portrait photography. Whether you have been a senior photographer for a while or are just starting out in the senior photography genre, this podcast will help you build a successful senior portrait business. Join me to learn all there is to know about senior portrait photography.

    Episode 80 – Model Team Questions Answered & Live Coaching Calls

    Episode 80 – Model Team Questions Answered & Live Coaching Calls

    How many of you are sitting here wondering how to make the most of your model team?  Or maybe you are thinking about creating a model team but you just don’t know how?  Or you have a model team but you don’t know how to make it better?

    The best way to get your questions answered, get the help you need in your business and move your business forward is through education.  Education can come in the form of online classes, a coaching program or a one-on-one call with someone who is successfully doing what you want to do.  And the FASTEST way to accomplish what you want to accomplish is to get the help you need!

    So on today’s podcast episode, I am sharing a coaching call with one of my Seniorologie Semester students, Kaitlin.  She launched her first ever model team last year and is about to choose models for her next team.  But she had some questions and wanted some guidance on making the team the best it can be!  And so she asked for help!

    Asking for help in your business is not a weakness but a strength!  It can be your SUPERPOWER!

    We discuss how to balance it all while having time for your senior clients as well as your models, your family and more but also giving your model team a great experience.  I answer the question…How to plan out shoots and events for your model team without giving away too much and I share the best way to get the most accurate information which is to ask your models!  Get them involved, listen to their ideas because after all they are your ideal clients!

    Senior Model Teams can be such a great way to market your business and fill your calendar with paying clients if done correctly! 

    What questions do you have when it comes to model teams? Maybe you have other questions such as pricing or marketing questions?  Social Media questions?  Where do you need help right now in your business?

    I would love to hear from you and help you! Here are a few ways you can get the help you need…



    *  The Seniorologie Semester – a six month coaching program specifically designed to help photographers specialize and become the go-to senior photographer in their market, booking their calendar full of 4-Figure or more senior sessions on repeat!

    * The Spokesmodel Academy – an online class all about creating and launching a successful senior model team to help you market your business to high school seniors and get booked.

    * One-On-One Calls – I love helping photographers with exactly what they need!  So if you have questions or need help in a specific area, DM me the word call and we can set one up!  Or click here!

    * The Seniorologie Shop – there are many helpful templates inside the shop that are here to help you save time especially when it comes to model teams!  Check out the Model Handbook or Model Launch Kit.

    * Looking for free resources?  I’ve got lots!  Check out my latest free training – 3 Steps You Can Take Today To Book 4-Figure Senior Sessions



    We will also be talking more about model teams inside my free Facebook group, The Seniorologie Community, so head on over by clicking here and join the conversation!

    You can also Dm me on Instagram @seniorologie to let’s chat!  

    If you liked this episode, let me know!  I want to hear from you!  You can share your favorite piece of advice from this episode on social and tag me, email me any questions you have on how to handle a specific objection, or share a review on your favorite podcast platform!  

    Thank you so much for listening to today’s episode of the seniorologie podcast and...

    • 54 min
    Ep 79: Setting Boundaries For Your Senior Photography Business

    Ep 79: Setting Boundaries For Your Senior Photography Business

    How many of you are sitting here on the last day of November stressed out, staying up all night editing all the sessions you took on and kicking yourself for another busy season that you swore would be different?  If you raised your hand, this podcast episode is for you!!

    The end of the year is the perfect time to reevaluate your business and perform an audit of what worked and what didn’t work well.  And then take that information and plan ahead for the new year!

    For help planning for the new year, listen to my podcast series on Planning your Best Year Yet at the links below!

    Episode 65

    Episode 66

    Episode 67

    One of the best things you can do in order to prevent burn out, stress and give yourself the freedom you deserve in your business is to say no and set boundaries!

    Saying no can be hard.  You want the business so you cram one more session in or you take on a session that is outside the genre you specialize in.  But in the end, you end up stressed, overworked and resenting your business because you are left with no free time, no time for family and friends and no flexibility in your business which is probably why you wanted your own business in the first place.

    Setting boundaries is an important thing to do in our businesses.  It not only protects us but it helps our clients as well.  By setting boundaries, we can ultimately have happier clients because they knew up front what our boundaries are and can adhere to them.  So what boundaries should you set in your business?

    5 Boundaries to Set in Your Senior Photography Business

    Personal Time

    Educational Time

    Business Hours

    Shoot Days

    Maximum Number of Shoots

    Personal Days

    Most of the time photographers start with the business needs first.  But I suggest you start with your personal time as the first boundary you set so that your business works for you and not the other way around.  So what does personal time include?  Time with family, days off or weekends off per month, family vacation time, your kids school or sports activities.  Anything that is important to you and your family, put it on your calendar first!  These are your non-negotiables…the things you do not want to miss because of shoots, editing, etc.

    Educational Days

    The next step is to add any days where you will be taking time for education.  I believe no matter what stage we are in in our businesses, we can always learn and grow.  Education should be a priority and therefore it should be scheduled on your calendar so that you set a boundary around that important part of running a successful business.  Are you attending a workshop, conference or retreat?  Add those days to your calendar.  Are you enrolled in a coaching program or online course?  Set aside days for that.

    Business Hours

    Setting business hours is an important boundary to set as well.  I once had a student who was telling me about her senior clients texting her at all hours of the night and she wanted to know how she could change that.  My first questions was, “are you answering them when you receive the text?”  Her answer was yes.  And I said that is why they keep texting you at all hours because you are telling them it is ok by responding.  To set boundaries on your time and business hours, you have to communicate those hours to your clients.  Have automated responses set up that let clients know your office hours and when you will respond.

    Shoot Days

    The number of shoot days is also a boundary to set as a photographer.  How many days a week are you going to shoot?  And before you answer, let me say…just because you can shoot every single day does not mean you should.  We have to have days available for reschedules due to weather ...

    • 16 min
    Seniorologie Podcast Episode 78: My Advice for Senior Photographers

    Seniorologie Podcast Episode 78: My Advice for Senior Photographers

    How and Why I Started Seniorologie and My Advice To Senior Photographers

    Today the tables get turned and I am the one in the hot seat!  Ha!  My friend and fellow photographer, Jared Hernandez of Jared Rey Photography and owner of Fotostrap, asked me questions that I typically ask other photographers.  It was fun to change up the podcast and be the one getting asked the questions and I hope you listen and get to know me a little better! 🙂

    If you are looking for a camera strap, please visit www.fotostrap.com.  These are the camera straps I use on all my cameras and love them!  Not only are they soft leather but they can be branded which makes photographing clients in public great advertisement for my brand! 🙂

    To get your own Fotostrap, please visit www.fotostrap.com or follow them on all social media platforms – @fotostrap!

    If you are ready to take the next step to see success in your business, The Seniorologie Semester is open for enrollment!!

    The six month program starts in January but is enrolling now with only one spot left!!  This program is specifically designed to help you become the go-to senior photographer in your area with lessons on everything from marketing to pricing to model teams to websites that convert and everything in between!  I will give you my proven roadmap on running a successful senior photography business, access to all my templates including sales objection scripts, email templates, social media templates, magazine, guides and more.  You get complete access to me during the six months to help you with anything in your business, 2 group coaching calls per month, 3 individual coaching calls and a two day in person retreat in Charleston, SC.  This program has helped so many photographers raise their prices so they make a profit, handle clients that have objections, create successful models teams, build websites that convert visitors to booked clients and book more seniors!  It could do that for you too!!

    Dm me on Instagram @seniorologie and let’s chat!  I will answer any and all of your questions and help you determine if this program is a good fit for you and your business!

    If you liked this episode, let me know!  I want to hear from you!  You can share your favorite piece of advice from this episode on social and tag me, email me any questions you have on how to handle a specific objection, or share a review on your favorite podcast platform!  You can also join my free Facebook community to further this discussion with myself and other senior photographers.  Simply go to www.facebook.com/seniorologiecommunity, answer a few questions and I will add you to the group!

    Thank you so much for listening to today’s episode of the seniorologie podcast and I can’t wait to meet you right back here next week for an all new episode.

    • 50 min
    Seniorologie Podcast Episode 77: How Investing In Education Leads To Success

    Seniorologie Podcast Episode 77: How Investing In Education Leads To Success

    How Investing In Education Leads to Success

    You have probably heard me mention The Seniorologie Semester before.  Maybe you have even wondered if this program is right for you!  I totally get it, investing in education can be a huge decision.  But as we discuss on today’s episode of The Seniorologie Podcast, investing in education is one of the BEST things you can do for you and your business.  And it can be the one thing that will get the results you want for your business!

    Today I welcome two of my amazing Semester students to sit down with me and chat about their businesses, their experience working with me and how the Semester helped them reach the next level in their senior photography businesses.

    In this round table style discussion, we talk about everything from how important it is to find a community of support to why you should invest in education to how their businesses have changed over the last six months with the Semester program and how they have been able to not only bust through the fears around raising their prices but how they have been able to make more money booking their ideal clients.  They share why they decided it was the right time to get help in their business and the results they have seen through the semester program.

    I am so incredibly proud of these women and all the hard work they have put in to taking their businesses to the next level and I am so grateful to be able to follow along on their success journey!  They are proof that you can create and run a successful and profitable senior photography business that gives you the life and freedom you want.  If they can do it, so can you!! 

    This is an interview with Semester students Kamryn of Kamryn Nichols Photography in San Antonio, TX and Sarah of Sarah Chase Photography in Charleston, SC.  You can follow both of these amazing photographers at the links below!

    Kamryn Nichols Photography – @kamrynnicholsphotography

    Sarah Chase Photography – @sarahchase.photography

    If you are ready to take the next step to see success in your business, The Seniorologie Semester is open for enrollment!!

    The six month program starts in January but is enrolling now with only one spot left!!  This program is specifically designed to help you become the go-to senior photographer in your area with lessons on everything from marketing to pricing to model teams to websites that convert and everything in between!  I will give you my proven roadmap on running a successful senior photography business, access to all my templates including sales objection scripts, email templates, social media templates, magazine, guides and more.  You get complete access to me during the six months to help you with anything in your business, 2 group coaching calls per month, 3 individual coaching calls and a two day in person retreat in Charleston, SC.  This program has helped so many photographers raise their prices so they make a profit, handle clients that have objections, create successful models teams, build websites that convert visitors to booked clients and book more seniors!  It could do that for you too!!

    Dm me on Instagram @seniorologie and let’s chat!  I will answer any and all of your questions and help you determine if this program is a good fit for you and your business!

    If you liked this episode, let me know!  I want to hear from you!  You can share your favorite piece of advice from this episode on social and tag me, email me any questions you have on how to handle a specific objection, or share a review on your favorite podcast platform!  You can also join my free Facebook community to further this discussion with myself and other senior photographers.  Simply go to a href="https://www.

    • 46 min
    Ep-76 – Pricing Objections and How to Handle Them

    Ep-76 – Pricing Objections and How to Handle Them

    We have talked about pricing on this podcast before and frankly we will probably talk about it again ha!  It’s a big subject and one that comes will lots of emotions attached.  In fact, I recorded an entire episode on the 3 most common fears when it comes to raising your prices just a few short episodes ago.  If you haven’t had a chance to listen to that one, visit www.seniorologie.com/ep-73 and I will also link it in the show notes.  

    When it comes to pricing objections the very first one we need to overcome is the one we have ourselves!  Before we can get our clients to be confident in our services and our pricing for those services, we have to be confident.  We have to believe in ourselves and the pricing we have set for our photography experience.  Without overcoming the fear of sharing pricing and without sharing that pricing with confidence, chances are we are going to see a lot more objections from clients about pricing.

    The absolute best way that I can suggest you overcome your own fear and objections with pricing is to know your numbers.  When you price from a place of knowledge, knowing your numbers and what you need to charge in order to make a profit and not from a place of pricing yourself based on the photographer down the street or pricing yourself with numbers pulled out of thin air with no rhyme or reason to them, you will overcome the fear and be much more confident sharing your pricing with your clients.  

    If you need help with pricing, I have a free training called Are you profitable? that walks you through the steps to determining if you are currently profitable or if you are as profitable as you would like to be in your photography business.  This training will show you your numbers in black and white!  Once you see them, you may be surprised at how much you are making or not making and will be able to overcome the fear of raising your pricing if you need to to make a profit in your senior photography business.  

    To register for this free training, visit www.seniorologie.com/profitableregister. 

    Now that we have established the first step in overcoming pricing objections is to overcome your own fear associated with pricing yourself, let’s talk about pricing objections from clients.

    Let me ask you….when was the last time you heard any version of the following:

    “I would love to book a senior session with you but your prices are out of my budget”

    “You are just too expensive”

    “Is there a cheaper option”

    “I just can’t afford you”

    Hearing this is never fun!  Let’s face it by the time you talk pricing you are already invested and hoping this person becomes a client.  You got their inquiry, they seem like such a great fit, they tell you how much they love your work (which let’s face it is always great to hear), you want them to book you and then it’s time to talk money.  You tell them your pricing and secretly hope and pray that they will say OK!!  But instead, it gets quiet.  Maybe they say, “ great I will get back to you” but then they never do.  And you assume it’s all because of pricing!  

    After going through this a few times, you start to doubt yourself and you start to think, maybe I should just lower my prices!  But as much as it feels like pricing is to blame, it doesn’t necessarily mean your prices are too high or even that the person can’t afford your prices. 

    And my advice before we go any further is…do not lower your prices!!  

    So what are the reasons someone doesn’t book after you have given them your prices??

    Reason #1 – They don’t value what you do

    I have had clients that own multiple houses, drive range rovers and carry Louis Vuitton bags…clearly they have money somewhere but they don’t value photography the way they value those expen...

    • 21 min
    Ep 75 – Incorporating Family Sessions into Your Senior Photography Business

    Ep 75 – Incorporating Family Sessions into Your Senior Photography Business

    When I first started my photography business, I photographed mostly families. A lot of you may have started out in the family genre as well.  And when I decided to specialize in seniors, I didn’t stop photographing families, I just set aside certain times of year for families.  This allowed me to specialize in seniors but not lose the families I had photographed for many years.  I think families and seniors go together well and I believe that you can be a senior photographer but still incorporate families into your business if you want.  And I strongly believe that seniors and their families need family photos too!  What better time to capture a family than right before their senior leaves the nest!!  So you can extend your senior business by offering your senior client’s family photos and there are some ways to do that while still specializing in seniors.  

    So today, I am joined by family photographer and educator Ashley Ammons who is going to share with us three ways to incorporate family sessions into your senior photography business!

    Ashley is located in Jacksonville, Florida and loves helping photographers master family session and have a successful and profitable business!  So let’s get to the interview with Ashley…

    What do you love most about capturing families?

    I always say that my ideal client is a five year old.  I love children and I have this unique ability to relate to children and get them to open up.  I specialize in family beach photography and I love to watch and capture families having fun and being kids again with their kids.  I always say to my families, “enjoy the season you are in with your family.”  Whether that is the newborn stage and you are running on no sleep or whether that is your kids running around, throwing sand and having fun!  I want families to remember those moments, not the perfect moments of everyone smiling and looking at the camera but those in between, not perfect moments of families being families!

    Do you capture families with kids of all ages?

    I definitely have photographed families with kids of all ages.  I do capture more of the younger age kids but I also capture families with older kids.  

    What do you think is the most important thing to remember when photographing families with older kids?

    You can’t expect your senior boy to run around mom and dad while they are kissing.  Ha!  The best advice I have to that is that you need to relate to them at the age they are, how would they like to be spoken to?  I think questionnaires to get to know the families really well before the shoot are a great tool.  I also think finding games or prompts that are age appropriate will help you with families as well.  These will help connect the mom and the kid or dad with kid or the kids together.  One of my favorites I do with a senior boy and their mom is first capture that looking at the camera shot with both of them smiling.  Then I ask them to look at each other and really think about something they love about the other or something they are proud of about the other.  I always have mom go first and capture that reaction of her thinking of something she is most proud of about her son.  You can get some really emotional reactions but you can also get some fun reactions as well.  It can be such a unique relationship to capture because moms don’t get a lot of photos with their kids because moms are typically the ones either taking the photos or in charge of the photoshoot.

    3 Ways Senior Photographers Can Add Families To The Mix

    #1 Having families join in at the beginning or end of the senior photo session

    One of the easiest ways I think is to have the family of the senior join in at the beginning or end of the senior photoshoot.  I use a timer to keep me on track and remember that this isn’t a full on family session but it is to capture a few photos of the ...

    • 30 min

Customer Reviews

4.8 out of 5
29 Ratings

29 Ratings

g_michel ,

Thank you!

Thank you, Leslie, for being so generous with your knowledge, and for always inspiring us to level up and be better! I appreciate you so much! 🥰

4Krulls ,

The Best Resource for Senior Photography

This is by far my favorite podcast when it comes to improving my senior photography business! Leslie gives simple, helpful tips for every aspect of the senior photography experience. She’s so down to earth and fun to listen to. I look forward to every episode!!

Msucarli ,

So helpful

I love love love this podcast. As a senior photographer, I have gained so many tools for my toolbelt by listening. Leslie is so helpful with teaching marketing strategies. Highly highly recommend this podcast if you want to become a better business person.

Top Podcasts In Business

Freakonomics Network & Zachary Crockett
Ramsey Network
Erika Kullberg
NPR
Jocko DEFCOR Network
Ed Mylett

You Might Also Like

Jena Golden
Sean Brown
Senior Style Guide
Cassidy Lynne
Sue Bryce Education
Evie McLeod & Lindsey Roman