10 episodes

The Seniorologie Podcast hosted by Leslie Kerrigan is a podcast dedicated to the study of high school senior portrait photography. Whether you have been a senior photographer for a while or are just starting out in the senior photography genre, this podcast will help you build a successful senior portrait business. Join me to learn all there is to know about senior portrait photography.

The Seniorologie Podcas‪t‬ The Seniorologie Podcast

    • Entrepreneurship
    • 4.8 • 21 Ratings

The Seniorologie Podcast hosted by Leslie Kerrigan is a podcast dedicated to the study of high school senior portrait photography. Whether you have been a senior photographer for a while or are just starting out in the senior photography genre, this podcast will help you build a successful senior portrait business. Join me to learn all there is to know about senior portrait photography.

    Seniorologie Podcast Episode 44 – Is Social Media Enough To Build A Model Team?

    Seniorologie Podcast Episode 44 – Is Social Media Enough To Build A Model Team?

    The short answer is no!  🙂  It is not the only thing you should be using to recruit models for your spokesmodel team!  In today’s podcast, I am sharing part one of a live training I did inside the Seniorologie Community on Facebook where I answer some questions of members who wanted to understand why posting about their program was getting them the results they hoped for.

    I remember what it was like trying to get people to want to be a part of something new when I first started my spokesmodel program and I understand how hard it can be.  But in the first part of this two-part episode, I am sharing what things you can do in addition to using social media especially in the beginning stages of running  spokesmodel program that will help get models interested.  I am also sharing info that I got straight from my model team to help you with yours!!  That’s right, teenage insight into what they would do if they saw a post on social and how they would react!!  Listen to this episode for all the scoop!

    The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

    Highlights from Episode 44:



    * Is posting on social enough to get numbers to apply for team – There are many factors that are in play when it comes to posting on social – the algorithm, your following ( are they only photographers and not teens??) and how active you are on the app.  Be sure you are utilizing social media to the best of your ability in order to see more results and more action on those posts when it comes to model team recruitment.

    * Should I run an ad? – I took this question straight to model team and asked them because after all they are the right age that we are all trying to recruit to our teams!  There answer may surprise you and may help you save some money on those ads!

    * What else should I be doing to get people interested in my team? – When trying to find models for your spokesmodel program, you’ve got to do some work behind the scenes and not just rely on social to get people interested in applying.  I am sharing some ways that will help you get more people interested in your team and apply to be a part of your team!



    If you enjoyed this episode, I would love to ask a favor!!  Share a screenshot of the episode on your story, tag @seniorologie and I will feature you on my story!!  Or take one step further and share a review and rating on itunes!!

    If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

    For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!

    xoxo,

    Leslie

    • 22 min
    Seniorologie Podcast Episode 43 – 3 Ways To Get Booked This Spring

    Seniorologie Podcast Episode 43 – 3 Ways To Get Booked This Spring

    How would it feel to already have a completely booked calendar full a spring senior photo shoots?  Pretty good, right?  One of the things I struggled with when I first started in senior photography is getting seniors to book before the actual season in which they wanted the shoot.  It was super common for them to wait until the last minute to book meanwhile I was freaking out thinking I had no clients and no booked sessions!  It is a lot less stressful to know what you have coming up as far as photoshoots than sitting back and wondering, waiting on the phone to ring.

    In today’s episode of The Seniorologie Podcast, I am sharing three ways to prompt seniors to book now for spring senior sessions!  These are tactics I have used and continue to use in my own business so I know they work!!

    The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

    Highlights from Episode 43:



    * Share Past Spring Sessions – Seniors need to see what spring photos are like in order to want a spring senior sessions!  So repurpose that spring content from last year’s sessions now before spring even gets here!  Prime your audience to start thinking of spring and wanting that type of senior session.  I share several ways to post past spring sessions on social media in this episode!

    * Create FOMO – One thing seniors don’t like is missing out on something!  So by creating a fear of missing out, you can prompt seniors to take action and book their senior session with you.

    * Offer an Incentive or Freebie – Give seniors a reason to book now versus waiting until later!  Think of something that your ideal senior client would want and that does not cost you a ton of money.  Be clear about your offer and make it so they only get it if they book by a certain date!



    If you enjoyed this episode, I would love to ask a favor!!  Share a screenshot of the episode on your story, tag @seniorologie and I will feature you on my story!!  Or take one step further and share a review and rating on itunes!!

    If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

    For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!

    xoxo,

    Leslie

    • 12 min
    Seniorologie Podcast Episode 42 – Social Proof

    Seniorologie Podcast Episode 42 – Social Proof

    You’ve probably heard the term social proof but do you know what it means, why it matters and how it can help you get more clients for your senior photography business?

    In today’s episode of The Seniorologie Podcast, I am sharing what social proof is, why it matters for senior photographers, how to get it and what to do with it!

    The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

    Highlights from Episode 42:



    * What is social proof – People are influenced by others and especially teens!  They want to fit in, do what their friends are doing and that applies to who to use for their senior photos.

    * How to get social proof or client reviews – Sitting back and hoping that a client thinks to give you a review is not going to get you very far!  You have to ask for what you want!  I share ways to get social proof for your senior photography business.

    * Now you have it, what do you do with it – Yes, it is super nice to hear great reviews from clients, but we need to use our clients testimonials strategically in several ways to make the most of the review.



    If you enjoyed this episode, I would love to ask a favor!!  Share a screenshot of the episode on your story, tag @seniorologie and I will feature you on my story!!  Or take one step further and share a review and rating on itunes!!

    Looking for more help building a senior model team??  The Spokesmodel Academy is a complete online course to help photographers just like you build successful spokesmodel teams that help you market your business and get booked with senior clients!  It is a self-paced online course with tons of education and templates ready to use to market your senior spokesmodel program!  Check it out by clicking HERE.

    If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

    For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!

    xoxo,

    Leslie

    • 13 min
    Seniorologie Podcast Episode 41 – 3 Mistakes You Might Be Making When Recruiting Senior Models

    Seniorologie Podcast Episode 41 – 3 Mistakes You Might Be Making When Recruiting Senior Models

    Over the years, I have made plenty of mistakes when it comes to recruiting models for my senior spokesmodel team.  And I see other photographers making the same mistakes!

    In today’s episode of The Seniorologie Podcast, I am sharing three mistakes I’ve made and I see others making when it comes to recruiting models for senior spokesmodel teams and how to fix these mistakes to get the most applicants for your senior spokesmodel team!

    The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

    Highlights from Episode 41:



    * Mistake 1 – Only posting on social media and not posting enough!!  Social media is such a great tool when it comes to marketing and recruiting for your senior spokesmodel team but it is not the only tool!  And when we are using it as a tool to recruit new models, we need to make sure we are using it the right way!

    * Mistake 2 – Not utilizing our existing clients, models and audience!  Too often we focus on new people and overlook the fact that current seniors, current models and even moms can help us find new people to join our team!

    * Mistake 3 – Not creating a deadline, sense of urgency or call to action!  Simply posting about your model team applications doesn’t prompt people to actually apply.  You have to give them a deadline, remind them of that deadline and close the applications to create a fear of missing out if they don’t apply!



    If you enjoyed this episode, I would love to ask a favor!!  Share a screenshot of the episode on your story, tag @seniorologie and I will feature you on my story!!  Or take one step further and share a review and rating on itunes!!

    Looking for more help building a senior model team??  The Spokesmodel Academy is a complete online course to help photographers just like you build successful spokesmodel teams that help you market your business and get booked with senior clients!  It is a self-paced online course with tons of education and templates ready to use to market your senior spokesmodel program!  Check it out by clicking HERE.

    If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

    For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!

    xoxo,

    Leslie

    • 13 min
    Seniorologie Podcast Episode 40 – The New Look of Education with Darty Hines

    Seniorologie Podcast Episode 40 – The New Look of Education with Darty Hines

    It’s no surprise that along with everything else, education for photographers has changed this past year.  In person events got cancelled and we had to find new ways to continue to educate ourselves so that we continue to grow our businesses.  Education is so important so that you stay relevant, learn new trends, get new ideas and keep moving forward in the senior photography industry.  So what does education look like in 2021 for senior photographers?

    In today’s episode of The Seniorologie Podcast, I interview Darty Hines of Sync, one of our industry’s premiere senior photography conferences.  We talk all things education and senior photography, Darty shares not only how he has pivoted in his own business but how Sync has pivoted to allow for options for attendees to choose what works best for them.

    The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

    Highlights from Episode 40:



    * Why is education so important for photographers – No matter where you are in your business, educating yourself is so important.  For you to stay relevant and continue to grow, educating yourself is the way to keep moving forward.

    * How to pivot your business – Darty has pivoted his own business through the years and has pivoted in the way Sync is now available to attendees.  Darty shares how you can pivot your business in today’s times.



    SYNC 2021 will be March 5-8 at Sandestin Beach and Golf Resort or your own living room!!

    Purchase your ticket to attend in person or virtually by February 14 to get the early pricing on select options!

    If you enjoyed this episode, I would love to hear from you!!  Share your thoughts on social, tag @seniorologie and you just might be featured on our Instagram!!

    If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

    For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!

    xoxo,

    Leslie

     

    • 36 min
    Seniorologie Podcast Episode 39 – How To Plan Styled Model Shoot

    Seniorologie Podcast Episode 39 – How To Plan Styled Model Shoot

     

    Styled model shoots are essential to having a successful model team!  Not only do you need to do shoots in order to give your models content to help them market and promote your business but you need to give them a chance to experience what it is like to work with you so they can tell their friends all about you!  A styled model shoot or several is a great way to give your models the opportunity to work with you throughout their senior year and show and tell their friends how great you are!!

    Planning and executing a styled senior photoshoot can seem overwhelming if you have never done one and even to this day, I can get a little nervous before going into a styled shoot.  But with a little planning and the tips I’m sharing in this episode of the podcast, you can plan a styled model shoot for your team with ease!!

    In today’s episode of The Seniorologie Podcast, I am sharing how to plan a styled model photoshoot for your senior model team!

    The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

    Highlights from Episode 39:



    * Why do styled model shoots – You may be wondering why do I even need to do styled model photoshoots.  In this episode, I am sharing three really good reasons to plan styled model shoots and why you should be doing these for your team!

    * The concept – Styled model shoots have a theme or a vibe or concept to them.  They are meant to be different than a normal senior session and they allow us as photographers to be creative while giving our senior model team something fun to participate in.

    * The Shoot Plan – Having a concept or a vision isn’t the only thing you need to create a successful styled model shoot.  You need a vision board, a location, a date, a shot list and more!  In this episode, I break down the things you need to do before the shoot to help your shoot go well!



    If you enjoyed this episode, I would love to hear from you!!  Share your thoughts on social, tag @seniorologie and you just might be featured on our Instagram!!

    If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

    For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!

    xoxo,

    Leslie

     

    • 15 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

Mo mo jo9 ,

Really helpful information!

Short and to the point! I appreciate all this valuable information about running a senior photography business. Thank you!

Shutter Suz ,

Straight to the POINT!!!

I love this podcast for many reasons but mainly because Leslie is straight to the point! The podcasts are short but sweet and can be listened to while you get ready for work, between photo shoots or on your morning walk. The tips are very useful and I get a “take away” every time I listen.

LisaKPhotog ,

Always helpful and informative!

Love this podcast! Leslie gives real advice on how to have a successful senior portrait business, how to plan a senior rep team and make it something special.

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