22 min
The Shift Sessions: Mastering Martech Solutions The Media Weekly
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- Marketing
In this episode, we speak with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.
Key talking points include:
Why we are about to enter the golden age of Marketing Technology
How to choose the right MarTech tools for your team
How to set the right KPIs to maximise returns on investment
In this episode, we speak with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.
Key talking points include:
Why we are about to enter the golden age of Marketing Technology
How to choose the right MarTech tools for your team
How to set the right KPIs to maximise returns on investment
22 min