23 episodes
The Snarketing Podcast Matt Wurst, Valerie Vespa
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- Business
The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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Episode 22: Jess Zafarris, Author & Director of Content Ragan Communications
In this episode of the Snarketing Podcast, we uncover the dark secrets and history of English etymology with Jess Zafarris, Director of Content at Ragan Communications and author of "Words from Hell: Unearthing the darkest secrets of English etymology."🌟
📌 Highlights include:
- Etymology Fun: The twisted origins of everyday words.
- Swear Words: Debunking myths around "shit" and "fuck".
- Marketing Relevance: So many of today's marketing language has twisted origins.
- Historical Linguistics: The evolution of "luxury" and its societal implications.
- Fractional Leadership: The rise of dynamic marketing roles.
- AI & Innovation: Jess explores the shift from efficiency to creativity in AI.
- Internet Culture: The impact on language evolution and the rise of new dialects. -
Episode 21: Jaime Robinson, Co-Founder and CCO at JOAN Creative
This episode of "The Snarketing Podcast" goes full creative: a dynamic conversation with Jaime Robinson, Co-Founder and CCO of JOAN Creative. Discover the inventive "Save the Florida Man" campaign, learn Jaime's top impactful marketing campaigns including Kiss and Barbie, and delve into the influence of winning prestigious awards on a creative career.
Explore the origins and philosophy behind JOAN, get a sneak peek into upcoming projects and campaigns, and uncover the importance of embracing your unique creative weirdness.
🎙️✨ Don't miss this episode packed with industry secrets and groundbreaking strategies. Subscribe now for more marketing insights and insider stories! -
Episode 20: Lou Paskalis, Chief Strategy Officer, Ad Fontes Media
Get ready to dive deep with a marketing titan as Lou Paskalis takes us through a whirlwind of insights that only a true ad tech hall of famer could provide. Here's a sneak peek of what's in store:
🌐 American Express Excellence: Discover how frontline reps went above and beyond during the Southeast Asia tsunami—booking helicopters to save customers!
🚀 Ad Tech Insights: Learn from Lou's expansive career and his transition to Chief Strategy Officer at Ad Fontes Media.
🤔 War on Truth: Unpacking the era of "alternative facts" and its implications for media and marketing.
🎭 Narrative Mastery: How the art of crafting compelling narratives is crucial in a crowded marketplace.
🛠️ Creator Space Evolution: Explore the convergence of media, technology, and the blurring lines in B2B and B2C.
⏰ Rapid SaaS Launch: The story of launching a business in just 18 days—NASA-style teamwork in action!
📰 News Importance for Marketers: Driving business value and growth by reintegrating news into marketing strategies.
🤝 Unified Marketing Strategies: Lou discusses the need for a unified approach to marketing for sustainable growth.
🏦 Trust in Banking: How technology and transparency are reshaping consumer trust in financial institutions.
🌐 Future Tech Trends: Debating the next big shifts in technology with insights on RMN-CTV dynamics.
Don't miss this enlightening conversation packed with lessons, laughter, and Lou's legendary insights. Tune in and elevate your marketing game! 🔥 #SnarketingPodcast #MarketingInsights #LouPaskalis -
Episode 19: Patrick Holly, VP of Creative at Upwork
In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa welcome Patrick Holly, head of creative at Upwork. Dive into the innovative "Wake and Make" coffee bag project and discover how it turned packaging into a marketing masterpiece.
Explore the future of collaboration as Patrick shares insights on managing remote creative teams, and why he doesn't like the term "gig economy."
Hear Patrick's take on the role of AI in creativity and learn how to view it as a tool, not a threat.
Get a behind-the-scenes look at building content platforms for superstars like Stephen Curry. For freelancers, Patrick reveals underrated skills to stand out on Upwork. Lastly, prepare for the future as we discuss adapting to the evolving landscape of job automation.
Tune in for an insightful conversation on creativity, collaboration, and the future of work. -
Episode 18: Andrew Rosen, Industry Lead for Health & Wellness, Nextdoor
Head just next door on this Snarketing Podcast episode featuring Andrew Rosen from Nextdoor. Discover how Nextdoor is revolutionizing the way we live, interact, and care for each other in our neighborhoods. Uncover the secrets to creating meaningful connections and fostering wellness in neighborhoods.
Tune in for a journey into the heart of community, health, and innovative marketing. Don't miss Andrew Rosen's insights on creating a kinder, healthier world.
#SnarketingPodcast #CommunityBuilding #HealthWellness #Innovation -
Episode 17: Kerry Flynn, Media Deals Reporter at Axios
In this engaging episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa chat with Kerry Flynn, Media Deals Reporter at Axios, about her experiences in the media industry. Kerry shares insights on the importance of platform expertise in media, iced coffee obsessions, her favorite tech gadget (Meta Ray-Ban sunglasses,) her (a)typical days as a reporter, and tips for content creators. She also discusses the evolution of CNN towards a digital-first organization. And dogs. And Disney, obviously.
Tune in for a blend of snark, insights, and valuable advice from one of the industry's leading voices.
#TheSnarketingPodcast #KerryFlynn #Media #ContentCreation #TechGadgets #ExpertiseInMedia #DigitalMedia #SocialMedia #Advertising #AdTech #JournalismTips #MediaSuccess #CNN #SXSW #ConferenceSnacks #IcedCoffee #MetaRayBanSunglasses #Axios #MediaDealsReporter