The Soap Box Podcast Peta O'Brien-Day

Does being enthusiastic feel a little bit cringe? I don't know about you, but I grew up in a culture where being enthusiastic or passionate about anything was considered to be a little bit weird. It was not cool to be keen. It was cool to be jaded, To not get excited about anything, Which is one of the reasons why talking to my guest today was so refreshing. Ellie Kime is a messaging mentor, helping small businesses explain who they are, what they do, and why they're so good at it...

Is coaching just another navel-gazing pastime for middle-class women?Or is it an important tool for helping us build community and make societal change?That's the question on hand in this week's Soap Box episode. This week I'm talking to Keri Jarvis. Keri is an intersectional feminist developmental coach, a community activist, and a charity co founder. Her best work happens when she's exploring relational dynamics with clients, deepening their understanding of themselves and...

I'm calling an amnesty today. An amnesty on using the word authentic in your copy. And I realize, having sat down and talked to today's guest, that I'm pretty much going to have to go back and rewrite large chunks of my own copying content. But I hope that after today's chat, you'll understand why. Today's guest and I think that the word authentic or authenticity has had its day. I'm talking today to Lauren Esmay. Lauren is a copywriter who specia...

  Power. Who’s got it? Who’s trying to get it? And who’s trying to keep it from you? It's the age old question. And that's what I'm talking about on the podcast today with my guest Evante Daniels. Evante is a content strategist and the author of “Power, Beats and Rhymes”. A book that we discussed in our chat. He's got over 16 years of experience in content production, and he's consulted for brands like Adidas, Jordan, and Apple. And he believes that h...

In all my soapbox content, I really tried to get the message across that politics isn't all votes, caucuses, ideologies, and arguments. It's not all climate change, economics, and big business. Politics is in the everyday structures, systems, and barriers that we face. It's what gets funded. It's childcare. It's how we access healthcare. It's mental health support and how this helps us work. It's caring responsibilities and the rules and guidelines on the internet. It's food safety and w...

This week on the soap box, I get to talk to. Kira Hug. A personality-driven copywriter and co-founder of The Copywriter Club: the home of everything you need to be a successful, growing, supported, and curious copywriter. And also someone who I'm proud to call a friend. Kira is a thoughtful, curious, empathetic, and fascinating human being, and we covered so much in our conversation. We talked about how you find a balance between caring about the things that are going on in the wo...