7 episodes

We know how frustrating it is getting distracted by social media, when all you want to do is run your business. That’s why we created socialsendr. The app that automatically creates, schedules and posts editable content so you don’t have to. With that in mind we have created a 'thought leadership' series about different topics related to or adjacent to social media activity.

The Socialsendr Podcast Michelle Cowan

    • Business

We know how frustrating it is getting distracted by social media, when all you want to do is run your business. That’s why we created socialsendr. The app that automatically creates, schedules and posts editable content so you don’t have to. With that in mind we have created a 'thought leadership' series about different topics related to or adjacent to social media activity.

    A Laid Back 3-Way Chat With Alexa, Anna & Michelle - What Does The Small Business Need To Do To Get On TikTok?

    A Laid Back 3-Way Chat With Alexa, Anna & Michelle - What Does The Small Business Need To Do To Get On TikTok?

    In this episode socialsendr Co-Founder Michelle talks with Anna and Alexa about TikTok for the small business - Why am I on TikTok? Where do I start?  What does my profile look like?  What do I post? Can't dance - lots of other ideas - have a listen!  How do I link my website?  Do I use hashtags? - yes but in a slightly different way to the traditional platforms!.  How long is the video? Inspire and influence is the way forward! 

    If you want help with TikTok set-up - you can find Alexa on Linkedin - Alexa Wilkinson - or on TikTok/Instagram - @lexwilkinsonn

    • 20 min
    Chatting with Boo Marketing's Anna Short - Cost Effective Content Themes and Ideas For The Small Business

    Chatting with Boo Marketing's Anna Short - Cost Effective Content Themes and Ideas For The Small Business

    In this episode socialsendr Co-Founder Michelle talks to Anna about different themes and ideas for the small business - from social media banners, testimonials, awards, blogs, Infographics to PR!   Some helpful nuggets in this episode - if you would like to connect with Anna you can find her on Linkedin - Anna Short Straight Talking Marketing Partner! 

    • 27 min
    Chatting with social media influencer Alexa Wilkinson - Should My Small Business Be On TikTok?

    Chatting with social media influencer Alexa Wilkinson - Should My Small Business Be On TikTok?

    In this episode socialsendr Co-Founder Michelle talks to Alexa about the place for TikTok for small business marketing - What is it? How does it work?  - it's a free marketing resource for the small business - what's not to like?   Alexa can be found on TikTok and Instagram @lexwilkinsonn or Alexa Wilkinson on Linkedin if you'd like to engage her professional influencer or social media manager services

    • 15 min
    Laid Back Group Chat - Facebook, Instagram, Linkedin and Twitter

    Laid Back Group Chat - Facebook, Instagram, Linkedin and Twitter

    In this episode socialsendr co-founder Michelle talks to Lucy Hayre (Ruby Tuesday Social), Anna Short (Boo Marketing) and Mel Chambers (Oh Not Your Average Agency) - favourite platforms, likes and dislikes, who's hanging out where and much more! 

    • 20 min
    Chatting with Oh Not Your Average Agency's Mel Chambers - Should My Business Be Looking At Pinterest?

    Chatting with Oh Not Your Average Agency's Mel Chambers - Should My Business Be Looking At Pinterest?

    In this episode socialsendr  co-founder Michelle talks to Mel the 'Princess of Pinterest' about whether business's should be looking at Pinterest - 'if your customers are hanging out on Pinterest then that's where you should be, a visual search engine, treat it like Google, pins and boards' and much more!!!

    • 15 min
    Chatting with Boo Marketing's Anna Short - The Fit Of Social Media Into the Marketing Mix

    Chatting with Boo Marketing's Anna Short - The Fit Of Social Media Into the Marketing Mix

    In this episode socialsendr co-founder Michelle talks to Anna about where social media fits into the marketing mix  - We especially loved this nugget - 'You manage your social media, don't let it manage you' and much more!!!

    • 14 min

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