19 min

The State of Digital PR in 202‪1‬ Content and Conversation: SEO Tips from Siege Media

    • Business

Digital PR has been around for more than a decade. So why is it trending now?



It’s 2021 and our social media feeds can’t stop talking about Digital PR and GameStop. Yet, it’s for a good reason. Whether it be brand identity’s rise in Google ranking factors or the competition of viral content, it’s impossible to ignore the draw to digital PR.



In today’s episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistakes to avoid, and how to best incorporate it into your content marketing strategy.







Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify

Show Notes:



00:34: Welcome back, Vince! Siege Media’s Director of Digital PR

00:40: GameStop stocks and how to manipulate the stock market

1:20: What is digital PR?

2:57: Why is “digital PR” trending?

4:37: The differences between digital PR, SEO and link building

6:01: Viral content vs. brand identity

6:28: What are the biggest digital PR mistakes?

7:40: What “going viral” means in different industries

8:49: How Siege Media combines content marketing and PR

9:37: Industries where digital PR is optimal

10:27: Calculating link value by website

11:57: Dangers of scraper sites in link reporting

14:27: The legitimacy of viral content

16:50: Going viral within your niche audience

17:44: Is this a strategy or one-off?





Show Links:



Follow Vince on Twitter

Follow Ross on Twitter

Send us an email

Digital PR has been around for more than a decade. So why is it trending now?



It’s 2021 and our social media feeds can’t stop talking about Digital PR and GameStop. Yet, it’s for a good reason. Whether it be brand identity’s rise in Google ranking factors or the competition of viral content, it’s impossible to ignore the draw to digital PR.



In today’s episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistakes to avoid, and how to best incorporate it into your content marketing strategy.







Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify

Show Notes:



00:34: Welcome back, Vince! Siege Media’s Director of Digital PR

00:40: GameStop stocks and how to manipulate the stock market

1:20: What is digital PR?

2:57: Why is “digital PR” trending?

4:37: The differences between digital PR, SEO and link building

6:01: Viral content vs. brand identity

6:28: What are the biggest digital PR mistakes?

7:40: What “going viral” means in different industries

8:49: How Siege Media combines content marketing and PR

9:37: Industries where digital PR is optimal

10:27: Calculating link value by website

11:57: Dangers of scraper sites in link reporting

14:27: The legitimacy of viral content

16:50: Going viral within your niche audience

17:44: Is this a strategy or one-off?





Show Links:



Follow Vince on Twitter

Follow Ross on Twitter

Send us an email

19 min

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