The State of Retention Marketing Ankur Gattani

Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?

(00:52) - More About The Insurance Landscape In India
(07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
(13:25) - The Big Buyer Persona
(19:03) - The Post-Purchase Game: What Metrics Do They Track?
(25:12) - Selling Insurance: What Are Your Users Looking For?

Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.

(00:42) - How Did Rahul End Up in CRM?
(02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality
(04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality
(06:08) - Contrasting CRM Evolution in Hospitality vs. Retail
(10:38) - From Registers to Wi-Fi: Tracing the Evolution of Data Capture in Hospitality
(14:54) - Navigating Consumer Segmentation in Hospitality
(18:43) - Mastering Data Chaos: Scaling CRM & Loyalty Across 51 Outlets
(20:54) - Empowering 50+ Outlets: Unveiling the Significance of CRM & Loyalty
(24:59) - Decoding Social's CRM Strategy: Metrics, Insights, and Impact
(29:54) - Unraveling Social's Consumer Patterns: From Corporate Celebrations to Chill Hangouts
(32:32) - Empowering Frontline Staff: The Future of Personalized Dining Experiences
(36:11) - F&B Personalization: Data and Tech for Better Customer Experience
(40:03) - Enhancing Customer Feedback Mechanisms in F&B: Challenges and Solutions
(45:02) - Scaling Experiences & Overcoming Regulatory Hurdles
(47:36) - Strategic Partnerships for Data Capture and Customer Engagement in F&B

Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.

(02:21) - Anshul's Growth Adventure from Broadcast to Broadband
(07:34) - The Two Types of Retention in Telecom
(10:08) - Maximizing Lifetime Value of Prepaid Customers
(12:32) - Unveiling Customer Triggers and Barriers for Explosive Growth
(15:44) - Driving High-Value Conversions with Insightful Hacks
(19:03) - Airtel's Rural Focus Strategically Driving Data Growth and Acquisition
(23:04) - Broadband to Be the Next Growth Frontier
(26:29) - How Airtel is Accelerating Broadband Adoption for Entertainment
(31:10) - Airtel's 3-Pronged Growth Approach
(34:36) - Graduating Premium Users to Airtel Black
(38:41) - Customer-Centricity: Airtel's Competitive Edge
(41:40) - Airtel's Innovation Drive: Broadening Connectivity with Smart Solutions
(46:36) - A Unified Approach in Airtel's Multi-LOB Strategy
(49:50) - Navigating Data Monetization Challenges in the Telco Industry
(51:49) - Charting Airtel's Growth Trajectory: Exploring Next-Gen Initiatives in 2024
(54:50) - Leveraging AI, Data, and Customer Channels in 2024

As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions. 

(01:37) - Unveiling the Purpose: Goals of Digital Transformation
(11:10) - Balancing Act: Navigating Talent Training and New Hires for Driving Change
(39:31) - Tech Partnerships & Tooling: Navigating MarTech Adoption and Execution
(01:03:47) - Maximizing Business Success: Harnessing Both Existing and New Data

Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region.

(01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership
(04:36) - Navigating Customer-Centric Retail Challenges
(08:02) - Orchestrating Success: Navigating Complex Organizations vs Agile Startups
(10:41) - Transforming Car Trading: Insights from the Middle East Market
(14:54) - Technology's Evolution in Car Trading: From Assistance to Independence
(18:44) - Simplified Car Trading: Transparent Pricing for Hassle-Free Transactions
(28:00) - Unlocking Trust: The Key to Retention
(31:17) - What is Good for Customer is Good for Business
(34:49) - Creating a Customer-Centric Car Trading Ecosystem
(41:05) - Streamlining Car Buying: From Consideration to Purchase in Three Days
(49:06) - Balancing Technology, Retention, and Profitability in E-Commerce
(56:44) - Understanding Short-Term Choices in Business: Compulsions and Challenges
(01:00:45) - Enhancing User Experience Through Personalization and Data Utilization
(01:05:34) - Navigating Technology Trends in the UAE Ecosystem

When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.

(00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey
(06:37) - Playing the Nostalgia Card in Real Money Gaming
(09:32) - Mastering the Game of Indian Gaming and Real Money Ventures
(14:53) - Quantum Gaming: Winning with Data-Driven Decisions
(20:24) - Retain and Reign: Strategies for Gaming Success from Day One to Power User Status
(24:29) - Nurturing Gaming Enthusiasts for Long-Term Engagement
(27:24) - How Zupee Advocates Responsible Gaming & Builds Trust
(32:09) - Zupee's Approach to Responsible Gaming Through Community Insights
(36:51) - Unlocking India's Market: Language and Localization Strategy
(38:41) - Crafting a Marketing Tech Stack: Smart Solutions for Growth
(42:11) - Maximizing AI and ML: Winning Strategies in Gaming
(45:30) - Navigating User Behavior: Zupee's Real-Time Intervention Strategy