Ep. 103 – Double your audience size? Quadruple your donors? Legendary arts administrator Aubrey Bergauer is changing the narrative about classical music – using new data, tech, marketing techniques, and vision – to get people back in seats! After historic levels of growth as the Executive Director of the California Symphony, she has set out to help other organizations embrace the challenge that is the 21st century.
We talk about learning from other industries, the power of data, e-commerce, how to grow classical music, plus so many other topics – and we wrap up with an ideation game at the end!
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