25 min
The Stolen Episode: Luke LaBree, Dennis Knows Food FULL COMP: The Voice of the Restaurant Industry Revolution
-
- Entrepreneurship
This one’s coming totally out of left field.
I had the pleasure of being on my friend Luke’s podcast and I enjoyed the conversation so much, I stole some of it to share with you here. Luke is a digital marketer who’s built some huge brands within the industry. You’ll also get to hear a bit more of me than you normally do. Sit back, relax and listen to these 2 old dogs chew the fat.
Click to sign up for our weekly newsletter.
Click here to book time on my personal calendar.
Click here to download our Restaurant Recovery Guide.
Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.
SHOW NOTES
Independent business owners struggle to create content
Independent businesses have always struggled
Slim margins
16hour days
They feel that they have no time to create content
Content Imposter Syndrome
The feeling your content doesn’t stand up to the content in your industry
Discouraging to try and compete with the huge amount of content on the internet
Honesty tips the scale
Be your unique business online
Share what you do and the way you do it
Showing your team and behind the scenes gets much more engagement
Honesty builds a stronger connection with your audience
Create the content you want to see in the world
Elizabeth Tilton went viral because of their reopening guide
They didn’t make it to go viral
It was true to self
Selfless stuff you are doing will resonate more than anything else
People see through the hard sell
Example
Two members of staff manually assembled 600 hand sanitizer dispensers before they were shipped to customers
Luke uploaded the security footage of them doing this
Audience loved it
Mundane everyday details are what makes your business interesting
Everyone leaves happy philosophy
Explains the vision of Josh’ restaurant
Setting that expectation that there is nothing that they won’t do to make sure that the patron leaves happy
Empowered staff to operate independently under this guiding philosophy
Telling patrons that their happiness was important de-escalates any upset
It’s a privilege to turn around bad feedback in real-time
There are no limits to service
Josh once fully comped a meal and drinks for a table of 8
Restaurant was running low on food
Offered a free meal off menu of what food was left
Having a passion for service is why we stay in the business
Knowing your core passion is the most important thing
The importance of teamwork
Allowing them to put forward ideas
Showcase their talents on
It takes the whole team to make a shift run smoothly
Customers pick up on team spirit
No Us Without You
Non-profit that feeds families of undocumented workers
Having a holistic approach in digital and real-life created success
Created a movement
Taking a leap of faith
Many miss the opportunity to act
Scared of failure
Those who take a leap are the ones who succeed
This one’s coming totally out of left field.
I had the pleasure of being on my friend Luke’s podcast and I enjoyed the conversation so much, I stole some of it to share with you here. Luke is a digital marketer who’s built some huge brands within the industry. You’ll also get to hear a bit more of me than you normally do. Sit back, relax and listen to these 2 old dogs chew the fat.
Click to sign up for our weekly newsletter.
Click here to book time on my personal calendar.
Click here to download our Restaurant Recovery Guide.
Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.
SHOW NOTES
Independent business owners struggle to create content
Independent businesses have always struggled
Slim margins
16hour days
They feel that they have no time to create content
Content Imposter Syndrome
The feeling your content doesn’t stand up to the content in your industry
Discouraging to try and compete with the huge amount of content on the internet
Honesty tips the scale
Be your unique business online
Share what you do and the way you do it
Showing your team and behind the scenes gets much more engagement
Honesty builds a stronger connection with your audience
Create the content you want to see in the world
Elizabeth Tilton went viral because of their reopening guide
They didn’t make it to go viral
It was true to self
Selfless stuff you are doing will resonate more than anything else
People see through the hard sell
Example
Two members of staff manually assembled 600 hand sanitizer dispensers before they were shipped to customers
Luke uploaded the security footage of them doing this
Audience loved it
Mundane everyday details are what makes your business interesting
Everyone leaves happy philosophy
Explains the vision of Josh’ restaurant
Setting that expectation that there is nothing that they won’t do to make sure that the patron leaves happy
Empowered staff to operate independently under this guiding philosophy
Telling patrons that their happiness was important de-escalates any upset
It’s a privilege to turn around bad feedback in real-time
There are no limits to service
Josh once fully comped a meal and drinks for a table of 8
Restaurant was running low on food
Offered a free meal off menu of what food was left
Having a passion for service is why we stay in the business
Knowing your core passion is the most important thing
The importance of teamwork
Allowing them to put forward ideas
Showcase their talents on
It takes the whole team to make a shift run smoothly
Customers pick up on team spirit
No Us Without You
Non-profit that feeds families of undocumented workers
Having a holistic approach in digital and real-life created success
Created a movement
Taking a leap of faith
Many miss the opportunity to act
Scared of failure
Those who take a leap are the ones who succeed
25 min