304 episodes
The StoryConnect Podcast Pioneer Utility Resources
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- Business
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4.7 • 15 Ratings
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StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
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Using an Internal Newsletter and Intranet to Engage Employees, With Allison Young
Allison Young and the Kauai team just won an NRECA Spotlight award for their internal newsletter and intranet. What's their secret for engaging internal communications?
Special: Recorded LIVE at StoryConnect 2024! -
How Can Empowered Youth Build Your Brand Story?, With Chinelle Christensen
Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community.
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Weaving the Co-op Difference into Economic Development and Staff Storytelling, With Marty Walsh
Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People's Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education and how Utility Pioneers can turn the cooperative difference into shared storytelling opportunities to foster member success.
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Managing a New Brand, With Larry Mattox
In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed this growth, a new brand and evolving member expectations.
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Persona Based Marketing, With Chris Lovell
In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families.
Special: Recorded LIVE at NTCA -
Broadband Labels Rules and Regulations, With Dereck DeVries
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.