302 episodes

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

The StoryConnect Podcast Pioneer Utility Resources

    • Business
    • 4.7 • 15 Ratings

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

    Weaving the Co-op Difference into Economic Development and Staff Storytelling, With Marty Walsh

    Weaving the Co-op Difference into Economic Development and Staff Storytelling, With Marty Walsh

    Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People's Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education and how Utility Pioneers can turn the cooperative difference into shared storytelling opportunities to foster member success.

    • 24 min
    Managing a New Brand, With Larry Mattox

    Managing a New Brand, With Larry Mattox

    In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed this growth, a new brand and evolving member expectations.

    • 11 min
    Persona Based Marketing, With Chris Lovell

    Persona Based Marketing, With Chris Lovell

    In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families.

    Special: Recorded LIVE at NTCA

    • 12 min
    Broadband Labels Rules and Regulations, With Dereck DeVries

    Broadband Labels Rules and Regulations, With Dereck DeVries

    Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.

    • 23 min
    Staff Leadership Programs to Grow Future Leaders, With Chinelle Christensen

    Staff Leadership Programs to Grow Future Leaders, With Chinelle Christensen

    Sioux Valley Energy's staff LEAD program builds a culture of cooperation across the utility, creating a competitive edge when recruiting talent. Learn how projects from the leadership program improved volunteerism programs, removed silos and strengthened the co-op's internal communications.

    • 21 min
    Working with Different Kinds of Co-ops to Build Our Shared Story, With Cathy Statz

    Working with Different Kinds of Co-ops to Build Our Shared Story, With Cathy Statz

    Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with young people, then offers advice for building your local cooperative community.

    • 18 min

Customer Reviews

4.7 out of 5
15 Ratings

15 Ratings

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