74 episodes

Host Adam Pierno brings in artists, authors, executives, makers, marketers and strategists to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. Support this podcast: https://anchor.fm/adam-pierno/support

The Strategy Inside Everything Adam Pierno

    • Business
    • 5.0 • 18 Ratings

Host Adam Pierno brings in artists, authors, executives, makers, marketers and strategists to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. Support this podcast: https://anchor.fm/adam-pierno/support

    Craig Elimeliah is respectfully obsessed

    Craig Elimeliah is respectfully obsessed

    Like many of our guests, Craig Elimeliah thinks a lot about things. But he's thinking a lot about a lot of things, and trying to assemble the pieces to understand patterns. From his early start studying the Talmud, through finding his way in the early commercial web, he's developed a passion for understanding the end user. Now, he's leading teams and passing on that obsession with cross-discipline teams at VMLY&R. He talked to Adam about just how he approaches that. 

    You can find Craig on Twitter: https://twitter.com/CraigElimeliah

    The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise.

    Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 39 min
    Mapping new experiences with Sanya Deshpande

    Mapping new experiences with Sanya Deshpande

    After years of traditional strategy training at shops VMLY&R and PHD, Sanya Deshpande was inspried by the offering of Oura Ring. She talks about what elements of her experience have served her in this new world, and what she's had to learn and help create. 

    You can find Sanya on LinkedIn: https://www.linkedin.com/in/sanyadeshpande/

    The Strategy Inside Everything is the podcast for people who think for a  living. If you have an idea, a question or you want to push back on  something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes, and I can't wait  to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. 

    Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 36 min
    Kate Knibbs is making things interesting

    Kate Knibbs is making things interesting

    Kate Knibbs is a senior writer for Wired. In her work, she wants stories to be true and interesting. In pursuit of those goals Kate is a determined researcher. In this conversation, she shares her process and talks about stories which presented unexpected turns in the reporting which lead to better–that is more truthful and interesting stories. Strategists and knowledge workers of all kinds can benefit from this insightful approach.

    Kate can be found on Twitter: https://twitter.com/Knibbs and Wired: https://www.wired.com/author/kate-knibbs/ 

    We discussed two stories you will probably want to read after hearing about.
    We worked at Vice, then went to jail. The ClickHole odyssey. 

    The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. 

    If you’d like to support the podcast, you can here: https://anchor.fm/adam-pierno/support



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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 41 min
    Carolina Cruz-Letelier is a realistic optimist.

    Carolina Cruz-Letelier is a realistic optimist.

    Carolina Cruz-Letelier has seen career growth from a lot of different angles. From brand side to agency side to jumping to new cities without a job, she's had a chance to think about how people adapt to new teams and organizations, and what prevents success there. Over the wild (understatement?) past years, she's been working with her team at MUH-TAY-ZIK | HOF-FER, to figure out what "culture" really is in the agency and how a new, largely remote team can come together in spirit to deliver great work, and feel like a cohesive unit.  

    The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

    If you’d like to support the podcast, you can here: https://anchor.fm/adam-pierno/support


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 45 min
    Just how much do you need to know with Adam Nayman

    Just how much do you need to know with Adam Nayman

    Adam Nayman is a film critic, lecturer, and author. In an interview he posted with the maker of the film The Empty Man (which I loved), Adam presses the director on other films he was reminded of or felt was referenced. The interview raised some questions for me about my approach to starting a new strategy assignment. How much do you need to know, to feel like you understand? How much information is too much? What is reasonable. This conversation stays rooted in film, but the bread crumbs to other types of thought work are certainly there. Adam Nayman’s book, David Fincher: Mind Games is available now! https://www.amazon.com/David-Fincher-Games-Adam-Nayman/dp/141975341X Find Adam Nayman at Twitter: https://twitter.com/brofromanother?lang=en and The Ringer.  

    The Strategy Inside Everything is the podcast for people who think  for a living. If you have an idea, a question or you want to push back  on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes. And I can't wait  to hear from you. Music for The Strategy Inside Everything is by  Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com.

    If you’d like to support the podcast, you can here: https://anchor.fm/adam-pierno/support


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    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 53 min
    Share this experience with Jenny Nicholson

    Share this experience with Jenny Nicholson

    Jenny Nicholson, Executive Director, Brand Experience at McKinney began her career as a copywriter. But before landing in advertising, she earned a Master's degree in Social Work. She's always been in touch with how people think and make decisions. Despite working on beautiful and compelling creative, she wondered traditional advertising channels were the most impactful tool which led to the creation of Spent, a game that puts the player in the position of having to make the hard choices necessary to stretch a small household budget over the course of a pretty typical month. Ten years later, this game is used to help teach principles of social work in universities and Jenny has created a unit at McKinney devoted to meaningful experiences. 

    Play Spent here: https://playspent.org/
    Find Jenny at http://www.jennysayshi.com/ and https://twitter.com/missjenny.

    The Strategy Inside Everything is the podcast for people who think  for a living. If you have an idea, a question or you want to push back  on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes. And I can't wait  to hear from you. Music for The Strategy Inside Everything is by  Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com.



    ---

    Send in a voice message: https://anchor.fm/adam-pierno/message
    Support this podcast: https://anchor.fm/adam-pierno/support

    • 46 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Agency Consultant ,

Marketing & Advertising

The communications industry needs more of these podcasts by Adam Pierno. Inside The Strategy of Everything podcast each week you learn about a new executive in our industry who’s strategizing, pivoting and creating. Adam is truly a gifted host his unassuming, humorous, sharp and witty observations will help all of us discover new thinkers emerging in our midsts. Big recommend if you want to stay on top of relevant discussions happening in Marketing.

Hippowill ,

Engaging & inquiring voices in the creative industries

[An FYI disclaimer: I was a guest on the podcast, and I'm reviewing as a listener] I really enjoy the sweeping variety of topics covered by Adam and his guests on the show, and how either views about the creative industries and the job of strategy regularly come in and out of focus depending on the episodes, guests, and topics. Adam is inquisitive, sharp, and at the same time really open and friendly, pleasure to listen to. I highly recommend checking it out!

lewisontheroad ,

Relevant

As a copywriter, I’m a little obsessed with strategy. I like the way the host, Adam Pierno, casually chats with other planners and agency-types about the strategy process - or whatever they feel like talking about that day. It’s fun, unrehearsed and ultimately insightful.

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