The Successful Chiro

Noel Lloyd
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Dr. Noel Lloyd had a super practice until a career-ending injury made it impossible to care for patients and put his back against the wall. What he learned allowed him to build dozens of top producing associates, 10 top producing clinics which he sold to his associates and built two management companies. He’s gone on to teach thousands how to build super successful practices and develop their own associates in the Win-Win Model through his companies, Five Star Management and The New Patient Academy. The Successful Chiro is for any chiropractor looking to bring their practice to the NEXT LEVEL. Dr. Lloyd’s super practical, easy to understand nuggets, gems, insights and ideas will definitely give you something positive to think about. Gain insight into foundational success concepts, new patient marketing, high volume low-stress practices, great patient retention and the Win-Win associate system. Enjoy!

  1. 3D AGO

    Why Your Chiropractic Marketing Isn’t Working (And How to Fix It Fast)

    Are you spending hours at events, handing out freebies… and getting zero new patients? You’re not alone—and more importantly, it’s fixable. In this episode of The Chiropractic Deep Dive (part of The Successful Chiro Podcast), we break down exactly why most external marketing fails for chiropractors—and what to do instead. Pulled directly from a powerful training with Dr. Noel Lloyd, this episode gives you a step-by-step playbook to turn community events into consistent patient growth—without burning out your team. You’ll learn: Why most chiropractic events produce no ROI (and how to fix it) The biggest “marketing potholes” killing your conversions How to find high-converting events (home shows, municipal workers, etc.) The psychology behind why freebies DON’T work Simple strategies to book 1–2 qualified events per week How to turn your patients into referral machines (the “bird dog” strategy) Scripts and positioning that instantly increase bookings How to get your entire team involved in growth (without resistance) If you want more new patients, better events, and a system your team actually enjoys executing… this episode is your roadmap. 👉 Book Your Free Strategy Call Want help applying this to your specific clinic? Schedule a free call with Dr. George Birnbach and map out your next 30–60 days of growth: https://myfivestar.com/work-with-us/ 🚀 Join the Upcoming Workshop: The Profitable Associate Learn how to build a scalable, profitable associate system in your clinic. 🗓 Saturday, April 18th at 9:00 AM PT 👉 Save your spot here: https://myfivestar.com/associateprofitmasterclass/ 📈 Want More Like This? Subscribe to The Successful Chiro Podcast for weekly strategies to grow your clinic, build your team, and create a practice that actually runs smoothly.  - This episode was produced using AI-generated voices, delivering proven strategies and insights from Five Star Management.

    25 min

  2. APR 8

    Too Many New Patients? How to Scale Without Burnout (Live Seminar Training)

    In this episode, you’ll discover: Why “not enough new patients” is the #1 reason chiropractors struggle or fail The surprising challenges that come with too many new patients—and how to handle them The foundation of chiropractic marketing: helping people first How chiropractic philosophy naturally drives referrals and growth The real reason associate programs break down (and how to fix it) The difference between busy, profitable practices vs. stressed, stagnant ones 7 key habits of highly successful chiropractic marketers How to make new patient generation your #1 KPI (without burnout) Why marketing should feel like a game—and how to make it fun The importance of building repeatable systems that don’t rely on you How to develop associates who can produce and grow independently Real stories of patient impact that reinforce the mission behind it all This episode is a powerful reminder: 👉 When you solve the new patient problem, everything else becomes possible. If you’re ready to stop guessing and start building a predictable, profitable associate-driven practice, don’t miss this: 👉 Register for the Associate Profit Masterclass 📅 April 18th at 9am PT 🔗 https://myfivestar.com/associateprofitmasterclass/ In this live training, we’ll show you exactly how to hire, train, and launch associates who actually produce—and help you scale without burning out. ------ Want help applying this to your specific practice? If you’re serious about increasing new patients, developing associates, and building a more profitable, scalable clinic… let’s talk. 👉 Book a free strategy session with our team: 🔗 https://myfivestar.com/work-with-us/ We’ll take a look at where you are, where you want to go, and map out a clear path to get there. No fluff. No pressure. Just a focused plan to help you grow.

    1h 1m

  3. APR 1

    From Associate Burnout to Ownership: The “Pay It Forward” Model Transforming Chiropractic with Dr. Jeff Danielson

    🔑 Key Topics Covered: The “Pay It Forward” philosophy in chiropractic Why 50% of chiropractors fail within 5 years The biggest mistakes in associate relationships How to structure a true win-win associate model Scaling through associate-driven practices The Team Doc system for consistent new patients Vetting and developing high-performing associates 💡 Key Takeaways: You can’t scale a practice alone—you need the right people Most associate failures come from lack of structure, not lack of effort The best associates are trained, tested, and invested in Growth comes from getting in front of people—not waiting for referrals Authenticity and mission-driven leadership win long-term 🚀 Resources & Links: Learn more about Dr. Jeff Danielson: MyBigFishEnterprises.com Email Jeff: jeff@spinesavers.com Team Doc Program (new patient system) 📱 Call/Text: (952) 240-2888

    51 min

  4. MAR 25

    AI for Chiropractors: How to Get More New Patients, Improve Retention, and Build Smarter Systems with Nick Fisher

    In this episode of The Successful Chiro Podcast, Dr. George Birnbach is joined by Nick Fisher, founder of Chiro Basix, to talk about one of the biggest shifts happening in chiropractic right now: AI. Nick shares how AI is impacting practices in two major ways: Marketing and patient attraction Operational efficiency and internal systems This conversation goes beyond hype and gets into the real-world applications chiropractors can use right now to create more visibility, improve follow-up, support retention, and streamline the patient journey. In this episode, you’ll learn: How AI is changing chiropractic marketing Why content creation is becoming easier for smaller practices How chiropractors can use AI to create emails, social posts, blog content, and videos The role of AI in improving patient education and trust How AI can help practices respond to leads faster What an AI receptionist or virtual CA can do How missed call follow-up and after-hours scheduling can improve conversion Ways AI can support reactivations and reduce patient leakage Why human oversight still matters when using AI tools The best place for chiropractors to start if they want to explore AI today Key takeaway: AI is not about replacing your team. It’s about making your team stronger, faster, and more efficient while helping your practice show up, stand out, and stay connected with patients. Resources mentioned: Chiro Basix The Chiropractor’s Marketing Playbook: https://chirobasix.com/lp/book/ Free marketing resources available through Nick’s website: https://chirobasix.com/ Ready to grow your practice with smarter systems and better marketing? Listen to the full episode now and start identifying where AI could make the biggest impact in your practice. Want more strategies to help you attract more new patients, improve retention, and build a stronger chiropractic business?Subscribe to The Successful Chiro Podcast so you never miss an episode. Interested in taking the next step with your marketing and systems?Check out Chiro Basix and grab Nick Fisher’s free book, The Chiropractor’s Marketing Playbook: https://chirobasix.com/lp/book/ And for more proven chiropractic growth strategies, visit Five Star Management to learn how we help practices grow with better systems, better teams, and better leadership: https://myfivestar.com/

    33 min

  5. MAR 18

    The First 6 Visits: How Chiropractors Stop Patient Drop-Off Before the Re-Exam

    The First Six Visits Are the “Danger Zone” Many patients drop out early before experiencing the real benefits of chiropractic care. Track Your Safety Index Measure how many new patients reach their first re-exam to evaluate retention. Avoid Common Retention Mistakes Celebrating early symptom relief as “done” Not explaining the next phase of care Treating missed visits casually Failing to explain retracing during healing Making patients wait too long Use the Three-Way Handoff Doctor, CA, and patient confirm the care schedule together after the report of findings. Build Loyalty Through Personal Connection Greet patients by name Celebrate progress Call patients after their first adjustment Next Steps 📞 Book a free strategy call with Dr. George Birnbach to learn how to improve patient retention and build stronger systems in your practice: https://myfivestar.com/work-with-us/ 🎟 Join us live in Chicago for our 2-day seminar: Too Many New Patients March 21–22 — Learn the exact systems successful practices use to generate consistent new patients and stronger retention: https://myfivestar.com/in-person-seminar/ 🎧 Subscribe to the Successful Chiro Podcast for more practical strategies to grow your chiropractic practice.   Note: This episode of The Chiropractic Deep Dive was produced using AI-generated voices to help us share Dr. Noel Lloyd’s training insights more frequently and efficiently with the chiropractic community.

    10 min

  6. MAR 11

    Designing a Chiropractic Practice That Fits Your Life | Dr. Melissa Longo on Success, Freedom & Coaching Chiropractors

    In this episode, you’ll learn: How Dr. Melissa Longo discovered chiropractic and why it changed her life Why there isn’t just one “right” way to build a successful chiropractic practice The story behind Melissa’s transition to a streamlined home-based practice model How simplifying your practice can increase freedom, profitability, and flexibility Why understanding your values and lifestyle goals is critical to designing your practice How chiropractors can reduce stress by eliminating unnecessary complexity The importance of building systems that support the life you want outside the practice How coaching and mentorship can help chiropractors rethink their business models Why success should be defined on your own terms—not someone else’s Key Takeaway The most successful chiropractors aren’t necessarily those who build the biggest practices—they’re the ones who build practices that align with their values, lifestyle, and purpose. Resources Mentioned Learn more about Dr. Melissa Longo:https://drmelissalongo.com Listen to Dr. Longo’s podcast:Rockstar Doctor Life Subscribe & Connect If you enjoyed this episode, be sure to subscribe to The Successful Chiro Podcast for more conversations designed to help chiropractors grow better practices and better lives. 🎧 Listen, subscribe, and share with another chiropractor who could benefit from this conversation.

    38 min

  7. MAR 4

    How Chiropractors Can Use AI to Grow Faster (ChatGPT, AI Avatars & Virtual CAs Explained)

    This episode explores a powerful shift happening in chiropractic practices: using AI to eliminate friction in both marketing and operations. The first pillar focuses on marketing and content creation. We discuss how tools like ChatGPT and other AI platforms can instantly generate blog topics, patient education articles, email newsletters, and structured video scripts. Instead of staring at a blank screen after a long day in clinic, you can use AI as a brainstorming partner to draft your ideas in minutes. The key insight? The quality of the output depends on the quality of your input. Specific prompts tied to your philosophy, tone, and patient demographic produce far better results than generic requests. We also explore how chiropractors can build digital authority through AI-generated podcasts and voice cloning. Publishing consistent audio content on platforms like Spotify and Apple Podcasts strengthens SEO and builds trust with prospective patients. Additionally, AI avatar tools now allow you to create polished educational videos without repeatedly filming yourself — while still maintaining authenticity by layering in real clinic footage as B-roll. The second pillar dives into operational automation. Nick outlines how a simple trigger — like entering a topic into a Google Sheet — can automatically generate a full SEO-optimized article, publish it to your website, draft an email campaign, and schedule multiple social media posts. What once took two hours can now take three minutes. We also discuss AI phone systems that automatically generate call notes, website chat widgets that act as 24/7 virtual CAs, and automated review responses that improve local SEO. Modern patients increasingly prefer digital communication, and clinics that fail to offer text or chat options risk losing new patient opportunities. The overarching takeaway is simple: start small. You don’t need to implement every automation overnight. Begin by experimenting with ChatGPT, learn how prompting works, and build comfort using AI as a tool. As you grow in confidence, you can layer in more advanced systems. If AI handles the business bottlenecks — marketing, communication, distribution — it frees you to focus on the one thing technology can never replace: delivering exceptional chiropractic care. 🎯 Next Steps 📞 Book a Free Strategy Call with Dr. George Birnbach Identify your practice bottlenecks and build a scalable growth plan: https://myfivestar.com/work-with-us/ 📍 Join Us Live in Chicago (March 21–22) Too Many New Patients — a 2-day live event focused on building predictable new patient systems. Register here: https://myfivestar.com/in-person-seminar/ Have more questions? Learn more at https://myfivestar.com/ Subscribe for more deep dives designed to help you grow your practice without burning out. Learn more about Nick Fischer's Chiro Basix Marketing here: https://chirobasix.com/ Episode Note: This episode was produced using AI-generated voices for delivery efficiency. The strategies and insights shared are based on real Five Star Management training and expertise.

    24 min

  8. FEB 25

    The Testimony Factory: How Chiropractors Can Generate 5 Referrals a Week (Without Feeling Salesy)

    In this episode, we tackle the real reason many chiropractic practices struggle with referrals: silence. You may be delivering incredible results inside your clinic, but if those wins aren’t being shared, your community never hears about them. Dr. Noel Lloyd calls the solution a “Testimony Factory.” The goal is simple: generate five testimonies per week, which can naturally lead to five new referrals per week. Instead of hoping for word-of-mouth, you systemize it. Here are the key strategies discussed: When a patient shares a win, interrupt the moment with this trigger statement: “I never tire of hearing how chiropractic helps people.” Then follow with two powerful questions: Whom have you told? Who else needs to hear this story? This shifts the interaction from passive gratitude to intentional referral activation. Make patient wins visible. Create a Victory Vibe Wall by writing patient wins on a small whiteboard, taking a quick photo, and framing it behind the front desk. For a more polished look, use Canva to remove the background and print uniform framed images to create an “art gallery” wall of testimonies. Visible proof builds authority and trust instantly. Use the CA Handoff Strategy. Walk the patient to the front desk and have them repeat their win to your CA. This energizes your staff and allows everyone in the waiting room to hear a live testimonial — turning checkout into a marketing event. Reinforce referral behavior with systems: Offer charity-based donations for Google reviews or referrals. Track patient goals on travel cards so you can intentionally “catch the win.” Send handwritten thank-you cards with a free adjustment to reward referrals. The bigger idea: you are not asking for praise. You are providing the public with a counter-narrative to the “aspirin deficiency” mindset. If people don’t hear chiropractic testimonies, they won’t walk into a chiropractic office. The miracles are happening every day. The question is — are you making them visible? 🎯 Next Steps: If you want help implementing this inside your practice: 👉 Book a free discovery call with Dr. George Birnbach to evaluate your systems, referrals, and growth opportunities: https://myfivestar.com/work-with-us/ 📍 Join us live in Chicago for the “Too Many New Patients” event (March 21-22). Two full days focused on generating consistent new patients, building internal referral systems, and creating predictable growth: https://myfivestar.com/in-person-seminar/ 🔔 And make sure you subscribe to The Successful Chiro so you don’t miss next week’s episode. Now go build your Testimony Factory.   Production Note: This episode was created using AI-generated voices to deliver training content based on Dr. Noel Lloyd’s teachings and Five Star Management materials.

    22 min
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5
out of 5
8 Ratings

About

Dr. Noel Lloyd had a super practice until a career-ending injury made it impossible to care for patients and put his back against the wall. What he learned allowed him to build dozens of top producing associates, 10 top producing clinics which he sold to his associates and built two management companies. He’s gone on to teach thousands how to build super successful practices and develop their own associates in the Win-Win Model through his companies, Five Star Management and The New Patient Academy. The Successful Chiro is for any chiropractor looking to bring their practice to the NEXT LEVEL. Dr. Lloyd’s super practical, easy to understand nuggets, gems, insights and ideas will definitely give you something positive to think about. Gain insight into foundational success concepts, new patient marketing, high volume low-stress practices, great patient retention and the Win-Win associate system. Enjoy!

Information

  • Creator
    Noel Lloyd
  • Years Active
    2019 - 2026
  • Episodes
    225
  • Rating
    Clean
  • Copyright
    © 2019
  • Show Website
    The Successful Chiro

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