The Taboos Of Strategy Work - Kaitlin Maud, Strategy Boss Sweathead, A Strategy Podcast
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- Marketing
Kaitlin Maud recently set up Current Forward, a strategy collective based in Austin, Texas. And as part of her preparation for our conversation (yes, sometimes people do homework... but I don't judge either way), Kaitlin asked the strategy community on Twitter about strategy taboos - what topics or points of view are just too raw for us to admit or examine?
The taboos we discuss:
- Strategy is a creative act
- Good at talking, not good at execution
- PowerPoint is a weak way to communicate ideas
- Brief templates are uninspiring to creative teams
- Briefings are too boring
- Not every strategist loves brainstorms
You can find Kaitlin here: https://twitter.com/kaitlinmaud
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Kaitlin Maud recently set up Current Forward, a strategy collective based in Austin, Texas. And as part of her preparation for our conversation (yes, sometimes people do homework... but I don't judge either way), Kaitlin asked the strategy community on Twitter about strategy taboos - what topics or points of view are just too raw for us to admit or examine?
The taboos we discuss:
- Strategy is a creative act
- Good at talking, not good at execution
- PowerPoint is a weak way to communicate ideas
- Brief templates are uninspiring to creative teams
- Briefings are too boring
- Not every strategist loves brainstorms
You can find Kaitlin here: https://twitter.com/kaitlinmaud
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
35 min