Kaitlin Maud recently set up Current Forward, a strategy collective based in Austin, Texas. And as part of her preparation for our conversation (yes, sometimes people do homework... but I don't judge either way), Kaitlin asked the strategy community on Twitter about strategy taboos - what topics or points of view are just too raw for us to admit or examine?
The taboos we discuss:
- Strategy is a creative act
- Good at talking, not good at execution
- PowerPoint is a weak way to communicate ideas
- Brief templates are uninspiring to creative teams
- Briefings are too boring
- Not every strategist loves brainstorms
You can find Kaitlin here: https://twitter.com/kaitlinmaud
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New book "Strategy Is Your Words" out soon.