The Technical Seller Pierre L Hulsebus

we explore how ChatGPT, a powerful AI language model developed by OpenAI, is revolutionizing sales engineering. The episode discusses ChatGPT’s applications in lead generation, qualification, product knowledge, CRM integration, and streamlining the sales process. It highlights how ChatGPT serves as a comprehensive knowledge base, helps in proposal and quote generation, and assists in efficient client communication. The podcast also covers sales coaching and training with ChatGPT, sharing best practices and techniques to improve performance. Lastly, it delves into real-world examples and success stories to showcase the benefits of using ChatGPT in sales engineering, featuring interviews with sales professionals who have successfully implemented the AI tool in their workflow. Embracing AI tools like ChatGPT is essential for sales professionals to stay ahead in the evolving world of technology.

I am starting a Series on "Talk Tracks"  -  A framework for Strategic Business Conversations that will position you as a thought leader at the prospect and customers. In this podcast, we discuss the importance of digital transformation for businesses, tracing its roots back to the Industrial Revolution. As companies adapt to rapidly evolving customer demands, they must leverage digital technology to stay competitive. We explore the common challenges organizations face when implementing digital transformation, emphasizing that overcoming resistance to change and fostering a culture of adaptability are essential. Additionally, the podcast addresses the importance of aligning transformation efforts with business goals and strategies through design thinking methodologies. By embracing digital transformation, companies can create seamless, secure, and agile processes that cater to the needs of their customers and employees.
 

This podcast discusses the importance of having a plan to close sales calls. It highlights the need to have a clear goal and plan to achieve it, especially in technical sales where multiple people are involved. Knowing the product and understanding the customer’s needs is crucial to effectively communicate the value of the product and address any concerns or questions the customer may have. The podcast suggests developing a plan that aligns the product with the customer’s needs and ends with a summary of the value. It also emphasizes the need for follow-up actions, such as closing for the next meeting.

I talk about customer's deeply held beliefs. And how that is the most important thing to address. It isn't about you, it is about their needs, and figuring out those needs. If you want to influence any buying behavior, you need to change a prospect's belief window. Change what someone thinks, you change what they do. Ignore the prospects needs, you are not closing anything. This is the main concept of the Reality Model by Hyrum Smith, he founded Franklin Covey, and his idea was that each of us has a Belief Window through which we observe the world around us. On our Belief Window are thousands of principles we believe to be true about ourselves, our world, and other people.

About 2,500 years ago, Chinese military strategist Sun Tzu wrote “The Art of War.” In it, he said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Tactics and strategy are not at odds with one another—they’re on the same team. (And they have been for many centuries!) Here’s how we define the tactical vs. the strategic:
Strategy defines your long-term goals and how you’re planning to achieve them. In other words, your strategy gives you the path you need toward achieving your organization’s mission.
Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way. They involve best practices, specific plans, resources, etc. They’re also called “initiatives.”


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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Customer service tips for management and operations leaders

Provide first-class training
Set your standards high
Have a clear escalation pathway
Create a culture of excellence
Use tools that boost speed and efficiency
Be Smarter about automation
Measure and analyze customer feedback
Use closed-loop feedback
Listen, understand and take action = What is Up? What Is So? LETS GO!


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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app